Mattel’s All-New Animated Series Barbie: A Touch of Magic Debuts September 14
24 Agosto 2023 - 3:23PM
Business Wire
Coming to Netflix September 14, Barbie: A Touch
of Magic delivers fantasy, friendship, and new, original music
while revisiting the world of Barbie DreamHouse Adventures
Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is
returning to Malibu with all new adventures – and a bit of magic –
with the brand new animated series, Barbie: A Touch of Magic,
premiering September 14 on Netflix. As Barbie “Malibu” Roberts and
Barbie “Brooklyn” Roberts forge new friendships and embark on
mystical adventures at the shore, they soon discover that magic and
fantasy fill every corner of their world.
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Barbie: A Touch of Magic debuts on
Netflix on September 14. (Graphic: Business Wire)
While enjoying life by the beach in Malibu, Barbie and Barbie
stumble upon a mysterious baby horse and work together to find
where their new friend came from. It soon comes to light that the
mysterious little horse is Peggy, a baby Pegasus, sent to Malibu on
a mysterious mission. Barbie and Barbie must look to their friends
and family to help keep their new friend safe from the clutches of
Rocki, a magical being with her own mystical agenda. Featuring
all-new original music, Barbie and Barbie find the magic in the
world around them in Barbie: A Touch of Magic.
“More than ever before, Barbie is a cultural phenomenon,
showcasing the brand’s global message that anybody can be anything
through content that consistently appeals to the creativity and
wonder within our worldwide audience,” said Alex Godfrey, Vice
President of Content Distribution, Mattel Television. “Our animated
Netflix content has always been a focal point for the
reinvigoration of the Barbie brand, and A Touch of Magic promises
to bring the same level of fantasy fans have enjoyed in our
previous series and specials to the forefront once again by
delivering all new adventures focused on fun, friendship and all
things Barbie.”
When Barbie: A Touch of Magic debuts this fall, it will mark a
return to the series environment introduced in 2018’s highly
popular Barbie DreamHouse Adventures, with Barbie and Barbie
interacting with many of the same friends and places seen in the
successful series. Amidst a fantastical background, the series aims
to imbue the younger generation of fans with the same sense of
wonder many have experienced from Barbie content during their
childhood, with today’s kids and families experiencing a Barbie
adventure all their own.
Season 1 of Barbie: A Touch of Magic will consist of 13
22-minute episodes, and will be available on Netflix in the U.S. as
well as on Pop (UK), SuperRTL (Germany), Cartoonito & Boing
(Italy), Minimax (Eastern Europe), with additional broadcast and
streaming partners to be announced.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
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Press Contacts Casey
McDonald Mattel Casey.Mcdonald@mattel.com
Mattel (NASDAQ:MAT)
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