Express Announces Brian Atwood as Creative Director of Footwear
29 Agosto 2023 - 10:00AM
Business Wire
The legendary luxury footwear designer debuts
an exclusive shoe collection with the brand to kick off the
partnership
Fashion apparel retailer Express, Inc. (NYSE: EXPR) announced
today that industry expert, Brian Atwood, will join Express as
Creative Director of Footwear, overseeing women's and statement
men's footwear. Additionally, Atwood will debut 'Brian Atwood for
Express,' an exclusive shoe collaboration with the brand, which
launches today.
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Express Announces Brian Atwood as
Creative Director of Footwear. The legendary luxury footwear
designer debuts an exclusive shoe collection with the brand to kick
off the partnership. (Photo: Business Wire)
“We wanted to create excitement around our shoe business, seeing
as it is our largest demand-driving category in accessories,” said
Sara Tervo, Executive Vice President and Chief Marketing Officer at
Express. “We knew Brian’s eye for design and industry credibility
would elevate the offering and complement the seasonal product
assortment. He is a master at designing shoes that create
confidence – which is what Express always aims to deliver our
customers.”
Brian Atwood for Express features Atwood’s signature styles of
feathered heels and slouchy boots to kick off the fall season for
women. Ranging in price from $68-$298, the collection offers
customers unique, elevated designs made of high-quality materials.
Subsequent monthly drops of the collection will include styles for
women and men.
“The process was very organic and the team at Express was
wonderful and open to new ideas. We were really focused on
elevating the product and creating timeless shoes that people want
to get resoled because they love them so much,” said Atwood. “We're
going to give the customer something they haven't had yet."
The collection will be sold exclusively in stores and online at
express.com starting today. You can also follow the brand’s social
channels @express and @expressmen for more information on the
partnership and collaboration.
About EXPR
EXPR is a multi-brand fashion retailer whose portfolio includes
Express, Bonobos and UpWest. The Company operates an omnichannel
platform as well as physical and online stores. Grounded in a
belief that style, quality and value should all be found in one
place, Express is a brand with a purpose - We Create Confidence. We
Inspire Self-Expression. - powered by a styling community. Bonobos
is a menswear brand known for exceptional fit and an innovative
retail model. UpWest is an apparel, accessories and home goods
brand with a purpose to Provide Comfort for People &
Planet.
The Company has over 530 Express retail and Express Factory
Outlet stores in the United States and Puerto Rico, the express.com
online store and the Express mobile app; over 60 Bonobos Guideshop
locations and the Bonobos.com online store; and 13 UpWest retail
stores and the UpWest.com online store. EXPR is traded on the NYSE
under the symbol EXPR. For more information about our Company,
please visit www.express.com/investor and for more information
about our brands, please visit www.express.com, www.bonobos.com or
www.upwest.com.
About Brian Atwood
Coveted by fashionistas around the world for his silhouettes,
fearless luxe and sky-high heels, Brian Atwood infuses glamour,
lust and desire into everything he designs. Since its 2001 debut,
the Brian Atwood collection has been globally coveted for exquisite
craftsmanship and hyperluxe design and detail and seen on red
carpets from Hollywood to Cannes. Brian is a member of the Council
of Fashion Designers of America and has been honored with the CDA
Swarovski Perry Ellis Award for Best Accessory Design and the 2010
Footwear News Designer of the Year award. Learn more at
www.BrianAtwood.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230829714883/en/
Rebekah Margulis SHADOW: RMargulis@weareshadow.com
Lauren Foster EXPRESS: LFoster@express.com
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