Sprinklr Expands Partnership with Google Cloud to Unify Customer Experience with AI
07 Setembro 2023 - 9:00AM
Business Wire
Sprinklr AI+ helps enterprises empower
customer-facing teams with the generative AI tools of their choice
and the highest levels of governance, security, and data
privacy.
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises today announced the
integration of the Sprinklr AI+ platform with Google Cloud's Vertex
AI for unified customer experience management.
Sprinklr AI+ gives brands unified generative AI capabilities for
customer service, insights, social media management, and marketing
that is built with enterprise-level governance, security, and data
privacy in the design. Sprinklr customers will be able to bring
their own models from Vertex AI, or create new ones, and integrate
them with proprietary AI from Sprinklr to drive higher
productivity, enable better decision-making, and provide more
seamless customer experiences.
“Generative AI is giving our AI wings,” said Sprinklr Founder
and CEO Ragy Thomas. “Our customers demand the ability to work
with their preferred AI tools and partners and offering flexibility
and choice is a major advantage. This expanded partnership with
Google Cloud allows us to offer our customers access to their
preferred generative AI platforms integrated with Sprinklr’s
proprietary AI+ focused specifically on deriving insights from
unstructured customer experience (CX) data. Together we can help
the world’s most iconic brands leverage AI to break down silos and
empower marketing, sales, and customer service professionals to
serve customers the way they should in the new world.”
"Generative AI can create entirely new experiences for users and
value for businesses," said Rodrigo Rocha, Director of Global
Partnerships at Google Cloud. "Through our partnership, Vertex
AI will power new generative AI experiences for Sprinklr users
while ensuring the highest levels of data privacy and
security."
Sprinklr AI+ is the next evolution of Sprinklr’s AI that
leverages more than 1,250 industry-specific AI models, spanning
100+ languages and 150 countries, to process petabytes of
unstructured text, audio, video, images, metrics, and time series
data and enables our customers to extract structured insights. With
generative AI capabilities powered by Google Cloud’s Vertex AI
APIs, Sprinklr customers can tap into new features across all four
Sprinklr product suites: Sprinklr Service,
Sprinklr Social, Sprinklr Marketing,
and Sprinklr Insights.
How enterprises will use Sprinklr AI+ and Vertex AI to
enhance customer experience across verticals:
- Retail companies will elevate contact center efficiency with
generative AI capabilities to support service agents. Rather than
spending significant time refining drafted responses, agents will
draft a response and modify the length, tone, grammar, and much
more with a click. Previously, AI could suggest a relevant
knowledge base article to be referred to for a particular case.
Now, Sprinklr AI+ can craft a customized excerpt from the selected
article for the agent, to be adjusted and used in a real-time
response.
- Technology companies can transform the continuity and speed of
advertising campaign planning and content creation by using
Sprinklr AI+ to craft comprehensive campaign briefs, draft
channel-specific content with a natural prompt, and finalize
content revisions with simple clicks versus hours of tedious
editing.
At Sprinklr, we understand the need for responsible AI
development despite the relatively nascent legal framework around
the technology. With our core pillars of trust, integrity and
partnership, we believe that a responsible approach should benefit
society, promote ethical use, and minimize adverse impact and
risk.
Sprinklr AI+ is an AI-everywhere offering that integrates
Sprinklr’s specialized AI models with leading generative AI
capabilities to drive higher productivity, better decision-making,
and more seamless experiences from customer-facing teams. To learn
more, visit: https://www.sprinklr.com/products/platform/ai/.
Availability:
- Sprinklr AI+ assistive features will be generally available in
early September to all Sprinklr customers. Additionally, future
releases are planned through the rest of the year.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,400 of
the world’s most valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune
100.
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version on businesswire.com: https://www.businesswire.com/news/home/20230907302671/en/
Press Austin DeArman pr@sprinklr.com
Sprinklr (NYSE:CXM)
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