Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing
and automation platform1, announces the launch of a new global
brand and product campaign: ‘Turn Clustomers Into Customers’—all
crafted by our in-house agency Wink Creative (named Ad Age’s 2023
In-House Agency of the Year), with help from our friends at Pretty
Bird, powerhouse director, Calmatic, and Breakfast for Dinner.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230907020022/en/
Most marketers think they have a Customer
problem. In reality, they have a Clustomer problem. (Photo:
Business Wire)
“We are in a unique position to be a marketing company marketing
to marketers. So when research revealed that our advanced marketing
customers’ biggest pain point was figuring out better ways to
personalize at scale to make the most out of their web of
customers, we instantly wanted to visualize that problem in a fun
and simple way that marketers could identify with. And thus, the
Clustomer idea was born. A tangled mess of customers with different
behaviors that have all been grouped together as one audience,”
says Jeremy Jones, Group Creative Director, Intuit Mailchimp. “At
Wink, we think it's our best, most distinct campaign yet, and we
couldn’t be more excited for the world to see it.”
So, What’s a Clustomer Anyway?
Most marketers think they have a Customer problem. In reality,
they have a Clustomer problem.
When marketers fail to segment targets and personalize their
messaging to the fullest extent, the result is CLUSTOMERS.
Amorphous blobs of undifferentiated customers that all receive the
same marketing message. Yuck.
The good news is Mailchimp has advanced marketing capabilities
to help release marketers from the Clustomer (and see up to 141%
more revenue with AI-built predicted segments2). To help them
along the journey, we also recently announced a new generative AI
assistant called Intuit Assist, a marketing strategist that will
help you draft emails and help save you time.
Also this year, we released over 150 new and updated features,
like advanced segmentation, custom reporting, more e-commerce
automations and customer journeys, SMS marketing, and enhanced
support options to help marketers spend less time creating emails
and reports, accelerate their e-commerce growth, and reach their
customers with truly targeted marketing.
These tools help unlock ‘personalization at scale’ so that
marketers can see their customers and potential customers'
individual needs more clearly: Some need to be reunited with their
abandoned shopping carts, some need to be converted, some are ripe
for cross-selling. Mailchimp’s advanced personalization tools use
real-time behavioral data and automated triggers to take a
Clustomer, break it into like-minded targets, then send them
personalized marketing.
Mailchimp customers can tap into their customer data for more
personalization than ever before, allowing them to:
- Get up to 7x more orders with automated journeys3
- Use 50+ behavior-based triggers for advanced
personalization
- Segment with advanced AI tools for up to 141% more
revenue2
Bringing the Clustomer to Life
The campaign, targeting advanced marketers around the globe,
aims to build a whimsical and ethereal world built off the emotions
marketers feel when moving through different phases of the classic
marketing funnel.
For example, when marketers are in the early stages of
attracting prospective customers and making them aware of a
particular product or service they can often feel disordered,
confined, and confused. That’s visually represented by the
campaign’s hero image of the Clustomer ball.
As marketers begin to build awareness and consideration for
purchasing among their target audience the campaign transitions
into visuals that evoke feelings like: freeing, graceful, and
ethereal.
Finally, when marketers reach the coveted stage of converting
prospective customers into paid ones, untangling the complex web of
their Clustomer problem, the visuals begin to feel more grounded,
balanced, and clean. This represents the power and orderliness
brought about by Mailchimp’s AI-backed marketing and automation
tools.
For media kit and visuals, please reach out to pr@mailchimp.com.
Follow us on social media: TikTok, Twitter, LinkedIn,
Instagram.
PRODUCTION CREDITS
Agency: Wink Creative at Mailchimp Katie Potochney,
Executive Creative Director Jeremy Jones, Group Creative Director
Peter Kehr, ACD Art Curt Mueller, CD Copy Amber Worrell, CD Art
Javi Molinos, CD Copy Rhett Kearsley, Executive Producer Rebecca
Cunningham, Sr. Producer Mike Margiotta, Sr. Producer Luisa Ramos,
Sr. Producer, International Emily Enderson, Program Manager Carly
Aiken - Sr. Designer Alex Miller - Designer Alvin Martinez-Rosado -
Motion Lead Bryan Brasuk - Motion Designer Rachel Yonda - Motion
Designer Kito Kondowe, Motion Designer
Mailchimp Marketing Michelle Taite, Chief Marketing
Officer Mark DiCristina, VP, Brand Experience Mark Lodwick, Sr.
Director, Integrated Marketing & Advertising Marissa Prince,
Director, Integrated Marketing Rene Hallock, Director Integrated
Marketing, International Markets Michael Mitchell, Sr. Director,
Brand Marketing Greg Shumchenia, Director, Brand Marketing
Production Company: Pretty Bird Director: Calmatic
Suzanne Hargrove , Executive Producer Rachel Main, Assistant Head
of Production Melissa Larsen Ekholm, Line Producer
Editorial and Sound: PS260 Editor: Maury Loeb Sound
Design: Nicole Pettigrew EP: Evann Payne Social Editor: Erica
Verga
Color - Trafik Colorist: Ricky Gausis
Post Production and VFX: The Mill Hillary Thomas, VFX
Executive Producer Scott Tinter, VFX Head of Production Matt
Fuller, VFX Supervisor
Stills Production: Breakfast for Dinner Evan Sheehan,
Creative Director Alex Wallbaum, Creative Director Jonathan Spagat,
Managing Partner Producer: Morgan Yi
1 #1 email marketing and automation brand based on competitor
brands' publicly available data on worldwide numbers of customers
in 2021/2022.
2 See up to 141% more revenue for users' connected stores using
predictive segmented emails versus non-predictive segmented emails
for Jan 1, 2022 - July 1, 2023 period. Standard and Premium plans
only.
3 Up to 7x more orders generated through users' connected stores
versus when they used bulk emails for Jan 1, 2022 - July 1, 2023
period. Features and functionality of Customer Journey Builder
varies by plan.
About Intuit Mailchimp:
Intuit Mailchimp is an email and marketing automations platform
for growing businesses. We empower millions of customers around the
world to start and grow their businesses with world-class marketing
technology, award-winning customer support, and inspiring content.
Mailchimp puts data-backed recommendations at the heart of your
marketing, so you can find and engage customers across email,
social media, landing pages, and advertising— automatically and
with the power of AI.
About Intuit:
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With 100
million customers worldwide using TurboTax, Credit Karma,
QuickBooks, and Mailchimp, we believe that everyone should have the
opportunity to prosper. We never stop working to find new,
innovative ways to make that possible. Please visit us at
Intuit.com and find us on social for the latest information about
Intuit and our products and services.
Intuit Mailchimp Forward-Looking Statement Disclaimer
Intuit’s forward-looking statement applies to the information
you see here. Because product and features can change at any time,
make your purchasing decisions based on currently available
technology.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230907020022/en/
Press Inquiries for Intuit Mailchimp:
Chris McGee pr@mailchimp.com
Intuit (NASDAQ:INTU)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Intuit (NASDAQ:INTU)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024