Celebrating 20 Years of Smart, Beautiful and Responsible Design with the Heritage Collection by FLOR
13 Setembro 2023 - 10:00AM
Business Wire
Premium Area Rug Brand Refreshes Three Archival
Products for Milestone Achievement
FLOR®, a high-end area rug brand for homes, offices, and every
space in between, today announces the launch of Heritage Collection
by FLOR, created to honor and celebrate the brand’s 20th
anniversary.
Launched by Interface, Inc., FLOR introduced the idea of carpet
tile for residential space to consumers in 2003, pairing innovation
with beautiful design. Over the last two decades, the brand
achieved important milestones and continued to create products that
look and do good, allowing customers to design with minimal waste
and without limits and restrictions.
“Our team at FLOR could not be prouder of the last 20 years and
the many milestones we’ve achieved to get to where we are today,”
said James Pope, General Manager at FLOR. “We launched the brand in
2003 to offer customers an area rug solution that doesn’t
compromise on style, functionality, or the planet. While we
continue to evolve and grow as a brand, we commit to making product
that will leave a lasting impression on our customers for the next
20 years while still being good to Earth.”
Introducing the Heritage Collection by FLOR
The Heritage Collection by FLOR includes three products from the
brand’s vault of archived products that the company revived,
modernized and re-released. These styles are timeless classics and
are manufactured with thoughtfully-sourced materials that look
beautiful and are good to the Earth.
“We’re excited to celebrate our long history of design with the
Heritage Collection by FLOR, celebrating archival carpet tile
styles for today’s consumer,” continued Pope. “The three products
included were well-loved, consumer favorites, and reimagining them
for the future reflects how we will continue to grow and evolve
with our customers.”
The collection includes:
Good Company: Designed to reflect the
“beauty in simplicity,” Good Company is a reimagined take on FLOR’s
Delaine area rug style, and is inspired by its namesake – a
floor-length, lightweight wool dress popular in the 19th century.
It features a subtle, antique pattern and is available in Black,
Pigeon, and Eggnog.
Off The Record: Offering color, funk
and extra edginess, this revived version of Good Vibrations, a
popular area rug style from FLOR’s past, provides a visual
representation of music in the form of sound waves. Off The Record
is available in Eggnog, Black, and Teal.
Woven In Time: Reminiscent of a woven
jute rug style, Woven In Time adds texture and a classic design for
any space. Building on FLOR’s Weave A Story and its natural look,
this rug provides a woven pattern in Jute, Marsh, and Grey.
All area rugs from FLOR are, at a minimum, carbon neutral. In
addition, these three area rug styles utilize the brand’s CQuest™GB
backing. This backing includes post-consumer carpet tiles,
bio-based elements, and pre-consumer recycled materials that are
net carbon negative. Consumers can shop with their carbon footprint
in mind by looking for the CQuest or Carbon Negative symbol on
FLOR’s website or in the Fall Collection catalog.
To learn more about FLOR and its 20th Anniversary, please visit
https://www.flor.com/heritage-collection.html.
About FLOR
FLOR®, the specialty design brand of Interface®, has brought
high-end area rugs to homes, offices, and every space between since
2003. FLOR carpet tiles are beautiful, easy to install, and
responsibly sourced. Our customizable designs are engineered for
high-traffic spaces, from family rooms to conference rooms. For
more information, visit FLOR.com.
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Kelly Ronna Trevelino/Keller kronna@trevelinokeller.com
404-214-0722 x 107
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