Forrester Announces Full Conference Agenda For B2B Summit EMEA 2023
18 Setembro 2023 - 6:59AM
Business Wire
The event will showcase new research and best
practices to help B2B marketing, sales, and product leaders achieve
growth in a competitive environment
Forrester (Nasdaq: FORR) today announced the
full conference agenda for its B2B Summit EMEA event, held in
London and digitally from 9–11 October 2023. Given the current
economic volatility, B2B leaders must move away from short-term
goals to creating strategies that drive consistent, long-term
customer and buyer value. The event will also share best practices
for leveraging generative AI to transform sales and marketing.
At the event, B2B marketing, sales, and product leaders will
explore new research, models, and insights to drive growth in a
competitive market. They will learn how to improve cross-functional
alignment — crucial to growth but not easy to achieve — in a
changing landscape where buyer needs, economic uncertainty, and
competition are unrelenting. The attendees will gain access to
content to improve the efficiency and effectiveness of people,
processes, and performance.
Noteworthy keynotes and sessions include:
- Winning With Generative AI: Transforming Sales And
Marketing. Join this keynote to learn how B2B marketing and
sales leaders can use generative AI effectively and navigate its
potential risks.
- Introducing Forrester’s B2B Customer-Obsessed Growth
Engine. To win customers and achieve growth, firms need a
customer-obsessed growth engine that creates customer and buyer
value and aligns marketing, sales, and product functions.
- It’s About The Customer — How Marketing And Sales Integrate
For Success. Buying practices and technology have changed
faster than go-to-market practices, and buyers now have greater
purchasing expectations. In this session, learn how to enable
buyers to make purchases using digital buying signals.
- The State Of B2B Marketing Measurement 2023. This
session offers strategies for B2B marketers to align their
measurement with their organisation’s growth strategies and
stakeholder needs.
- Get Ready For The Age Of Cookieless Marketing.
Learn how to identify and assess the impact of privacy regulation
on key marketing practices, as well as new technologies that can
help marketers overcome specific challenges.
Additionally, Forrester will celebrate its B2B Return On
Integration Honours and B2B Programmes Of The Year Awards winners
to recognise organisations that have had outstanding achievements
in marketing, sales, and product functions to drive revenue growth.
In-person attendees in London can access all sponsors and onsite
content, including facilitated discussions and special sessions
such as the Executive Leadership Exchange and several diversity and
inclusion sessions. Attendees of the B2B Summit digital experience
will have access to all conference sessions, including keynotes,
track sessions, case studies, and sponsors via the event
platform.
“European leaders are in an odd economic and geopolitical
environment with ambiguous, counterintuitive, and contradictory
market signals,” said Forrester VP and Research Director Paul
Ferron. “In addition, factors such as new privacy laws, generative
AI’s rapid rise, and internal and external pressures to drive
business growth quickly are putting tremendous pressure on B2B
leaders. At B2B Summit EMEA, marketing and sales leaders will learn
how to make smart decisions to enable greater success for their
business.”
Resources:
- Register to attend Forrester’s B2B Summit EMEA.
- View the full agenda and speakers for B2B Summit EMEA.
- Learn about B2B Summit EMEA sponsorship opportunities.
- Access Forrester’s Planning Guide 2024: B2B Marketing
Executives report to learn how marketers can accelerate their
organisation’s growth engine in the year ahead.
About Forrester
Forrester is one of the most influential research and advisory
firms in the world. We help leaders across technology, customer
experience, digital, marketing, sales, and product functions use
customer obsession to accelerate growth. Through Forrester’s
proprietary research, consulting, and events, leaders from around
the globe are empowered to be bold at work — to navigate change and
put their customers at the centre of their leadership, strategy,
and operations. Our unique insights are grounded in annual surveys
of more than 700,000 consumers, business leaders, and technology
leaders worldwide; rigorous and objective research methodologies,
including Forrester Wave™ evaluations; 70 million real-time
feedback votes; and the shared wisdom of our clients.
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version on businesswire.com: https://www.businesswire.com/news/home/20230918288016/en/
Naomi Thomas nathomas@forrester.com
Forrester Research (NASDAQ:FORR)
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