Forrester To Recognise Return On Integration Honours And Programmes Of The Year Winners At Its B2B Summit EMEA 2023
21 Setembro 2023 - 5:00AM
Business Wire
Award winners will share their journeys about
how they tackled their most pressing challenges to accelerate
business growth
Forrester (Nasdaq: FORR) will recognise Keysight Technologies,
as this year’s Return On Integration Honours winner at its B2B
Summit EMEA, held October 9-11, 2023, in London, UK, and digitally.
Keysight Technologies is being recognised for aligning its
marketing, sales, and product functions to maximise customer value.
Additionally, Forrester will celebrate Programmes Of The Year
winners for outstanding achievements within specific functions of
marketing, sales, and product: NTT Ltd. for developing a global
account-based marketing center of excellence; and Dun &
Bradstreet for transforming a regional marketing function into a
centralised marketing hub.
Forrester’s B2B Summit EMEA is the premier event for B2B
marketing, sales, and product leaders to explore and learn new
ideas, pragmatic frameworks, and compelling data to fuel their
customer-obsessed growth engines. At the event, honourees will
present how they have grown revenue, accelerated time to market,
and launched integrated global campaigns to achieve desired
business outcomes.
This year’s Return On Integration Honours winner, Keysight
Technologies, a leading provider of design, emulation, and test
solutions, aligned their global sales, product, and marketing teams
with a unified campaign strategy. During its keynote session,
Keysight will share how cross-functional alignment enabled the firm
to deliver consistent messaging, improve the quality of its leads,
and drive efficient digital programmes across the globe.
“We worked closely with Forrester analysts to improve our
overall campaign planning process,” said Sarah Calnan, senior
director, global marketing demand center at Keysight. “As a result
of this collaboration, we improved the targeting, messaging, and
execution of our campaigns, while also increasing alignment with
our sales and product organisations. Using Forrester’s Change
Management and Global Demand Centre Implementation models, we
combined our marketing communications and digital teams into a
global virtual team. This approach has created a culture of
knowledge-sharing and learning across teams — as well as improved
speed of execution and the ability to measure and optimise our
impact.”
These Programmes Of The Year winners will also share their
success stories on stage at B2B Summit EMEA:
- NTT Ltd. will discuss how they developed a global
account-based marketing centre of excellence that boosted alignment
between sales and marketing, ultimately driving measurable
improvements.
- Dun & Bradstreet will share their transformation
journey and how they evolved from a siloed operation focused
primarily on local delivery in market to a centralised function
developing strategic campaigns customisable for both local and
global markets.
“Our Return On Integration Honours winners and Programmes Of The
Year winners are trailblazing organisations that tackle challenges
head on to improve business outcomes,” said Paul Ferron, VP and
research director at Forrester. “We look forward to hearing their
success stories onstage at this year’s B2B Summit EMEA.”
Resources:
- Register to attend B2B Summit EMEA.
- Follow @Forrester and #ForrB2BSummit for updates.
- Learn how Forrester Decisions for B2B Marketing Executives,
Forrester Decisions for B2B Sales, and Forrester Decisions for
Product Management can help drive functional alignment.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 100
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230921175185/en/
Naomi Thomas nathomas@forrester.com 07917184752
Forrester Research (NASDAQ:FORR)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Forrester Research (NASDAQ:FORR)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024