IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner
21 Setembro 2023 - 12:00PM
Business Wire
Kinesso, Matterkind and Reprise Come
Together to Form New Unified Entity
IPG Mediabrands, the media holding company within Interpublic
Group (NYSE: IPG) announced today the launch of KINESSO, a
tech-driven performance unit delivering real intelligence that
moves brands forward. The new entity is poised for accelerated
growth through the integration of three powerhouse brands: Kinesso,
Reprise, and Matterkind, now living under the KINESSO banner within
IPG Mediabrands.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230921977799/en/
Jarrod Martin, Global CEO, KINESSO
(Photo: Business Wire)
By the year 2025, the media landscape is set for a profound and
irreversible transformation. Three significant trends will shape
this evolution. First, 75% of all media will undergo a radical
shift towards automation and AI-driven optimization,
revolutionizing the way content is created and delivered (Source:
Digitalization Concepts - Case Studies: AI-Artificial
Intelligence"). Second, an overwhelming 90% of online content will
originate from AI-generated sources, redefining the boundaries of
creativity and information dissemination. Lastly, the retail media
sector will experience a surge, with a remarkable $121.9 billion of
investment, making it the fourth-largest media channel globally
(Source: BestMediaInfo Bureau, December 2022). Together, these
developments mark a significant shift in the industry toward
automation, AI-driven content, and substantial investments in
retail media.
By bringing together the collective power of Matterkind,
Reprise, and Kinesso under the KINESSO banner, the new entity is
uniquely positioned to unify the data derived from a brand’s full
marketing system into one renowned, intelligent, growth-driving
capability. KINESSO performance solutions, end-to-end media
activation and optimization, global capability centers and
data/tech prowess opens the door for an even more holistic and
integrated approach to servicing and ensuring the success of IPG
Mediabrands clients.
“KINESSO by definition means movement and change, and that is
what we’re bringing to the forefront of this new business. We’re
here to help our clients win and make sure those wins stand out
above the rest. KINESSO will make up the most efficient and
powerful operating system in the market fueled by an infrastructure
that allows all our agencies to function with agility and
consistency in a global capacity,” said Jarrod Martin, Global
CEO of KINESSO.
KINESSO will have extensive offerings spanning performance
marketing and data and technology and is poised for digital
excellence via advanced capabilities including progressive search
engines, digital experience and platform intelligence to media
activation, AI, and audience development. With a deep understanding
of consumer behavior, KINESSO offers an end-to-end engine of
planning and optimization while also delivering on data-driven
strategy for social platforms, actionable growth in e-commerce, and
creating curated marketplaces specific to each client's function
and needs.
“This is an important time in our history to build upon
the collective success of Matterkind, Reprise, and Kinesso.
Positioned at the heart of IPG Mediabrands, KINESSO will expand
horizons for our clients by prioritizing excellence in the future
of media, superior value delivery, and a commitment to innovation
breaking down industry barriers. We’re excited to bring this
offering to our clients and drive actionable growth for their
businesses,” shared Eileen Kiernan, Global CEO of IPG
Mediabrands.
For more information about KINESSO, please visit
www.kinesso.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of
Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47
billion in marketing investment globally on behalf of its clients
across its full-service agency networks UM, Initiative and Mediahub
and through its award-winning specialized business units Healix,
KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings,
Rapport, and the IPG Media Lab. IPG Mediabrands clients include
many of the world’s most recognizable and iconic brands from a
broad portfolio of industry sectors including automotive, personal
finance, consumer product goods (CPG), pharma, health and wellness,
entertainment, financial services, energy, toys and gaming, direct
to consumer and e-commerce, retail, hospitality, food and beverage,
fashion and beauty. The company employs more than 18,000 diverse
marketing communication professionals in more than 130 countries.
Learn more at www.ipgmediabrands.com.
About KINESSO
KINESSO is the technology-driven performance marketing agency
that sits at the very heart of IPG Mediabrands, providing
actionable growth for both our agency partners and clients. We turn
‘action’ into ‘outcome’ for our clients, leveraging our unique
capabilities in optimization, analytics, AI and experimentation.
KINESSO has brought together the collective power of what was
formerly Matterkind, Reprise, and Kinesso under one collective
entity that will serve as the most powerful delivery engine in the
industry. We have extensive offerings spanning across performance
marketing and data and technology. Fueled by a deep understanding
of consumer behavior, we offer an end-to-end engine of planning and
optimization while also delivering on data-driven strategy for
social platforms, actionable growth in e-commerce, and creating
curated marketplaces specific to each client's function and needs.
The company has more than 6,000 employees operating in more than 60
countries. Learn more at www.KINESSO.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230921977799/en/
Press: Isabelle Brenton Isabelle.Brenton@mbww.com
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