Mattel Announces Pictionary® Vs. AI, the First Physical Board Game to Integrate AI into Gameplay
26 Setembro 2023 - 9:00AM
Business Wire
Offering an exciting, tech-twist on the classic
quickdraw game
Game available at retail starting October 2;
pre-order begins September 27 on Mattel Shop
Mattel, Inc. (NASDAQ: MAT) announced today a new version of
Pictionary – the original quickdraw game – with Pictionary® Vs. AI,
the first-ever board game to integrate AI technology into its
classic gameplay. In this version, all players draw and the AI
guesses, taking the drawing game that fans know and love to new
heights.
This press release features multimedia. View
the full release here:
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Mattel announces Pictionary® Vs. AI, the
first physical board game to integrate AI into gameplay. (Photo:
Business Wire)
“Mattel is excited to introduce Pictionary Vs. AI, bringing
technological advancement to create new and exciting challenges to
fans who love the classic game,” said Sven Gerjets, Executive Vice
President and Chief Technology Officer, Mattel. “At Mattel, we
create innovative products and experiences that inspire, entertain,
and develop children through play. There are many play patterns to
explore around new tech to enhance engagement with physical
toys.”
In this Pictionary game, players sketch, but it’s the AI that
guesses. Having the AI guess the drawing correctly isn’t the only
way to get ahead. Players also earn points by predicting whether
the AI will guess other players’ sketches correctly. Pictionary Vs.
AI’s innovative gameplay of “Human Sketches, AI Guesses” further
proves that Pictionary is less about being a perfect artist and
more about the hilarious results. The fun is even more amplified by
turning on challenge rounds within the web app. Players are asked
to draw with their eyes closed, using no hands and more!
“Games from across the Mattel portfolio have been bringing
families together for more than 50 years – and we’re proud that the
decades-long adoration that fans have for our products is matched
by the innovation constantly available in our lineup of games,”
said Ray Adler, Vice President and Global Head of Games, Mattel.
“Pictionary Vs. AI continues to build upon our impressive portfolio
by offering a new, modern way that fans can engage with the brand,
combined with the hilarious quickdraw gameplay they’ve always
loved.”
The connected play integration is simple, using a mobile device
to scan a QR code, the AI is launched. To guess player’s drawings,
Pictionary Vs. AI leverages Google’s Quick, Draw! artificial
intelligence that’s been trained with millions of user-submitted
drawings. Pictionary Vs. AI then pairs this AI data with computer
vision to look at and guess the drawings within the given frame,
which in this case would be the game’s whiteboard placed in front
of a phone.
Pictionary Vs. AI will be exclusively revealed at this year’s
Code Conference in Orange County, CA, as the pinnacle event for
influential voices and brands in technology. Mattel's latest
innovation will be revealed in the AI studio and fans will be able
to challenge AI at the Pictionary exhibitor’s table throughout the
conference.
With fun, safety, and trust at the center of the Mattel Games
portfolio, Pictionary Vs. AI has been certified by ESRB (US
Entertainment Software Rating Board) Privacy Certified and follows
COPPA (Children’s Online Privacy Protection Act) compliance. All
content is kid-appropriate, and the game is rated for ages 8+.
Since 1985, Pictionary has been the ultimate party game for kids
and adults alike. As the classic quickdraw game sure to get the
party started, with guesses that are just as hilarious as the
sketches, Pictionary has stood the test of time as it sits as the
#3 family board/action game globally1.
Visit Mattel Shop to pre-order Pictionary® Vs. AI for $24.99
starting September 27, and available on retail shelves beginning
October 2.
1Per Circana, 2022
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
MAT-GAME
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version on businesswire.com: https://www.businesswire.com/news/home/20230926512624/en/
Kelly Powers kelly.powers@mattel.com
Sarah Larkin sarah.larkin@mattel.com
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