The integrations and features will debut during
Mailchimp’s annual Marketing Success Season
Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing
and automation brand1, announces a new strategic partnership with
Wix.com Ltd. (Nasdaq: WIX), a leading global SaaS platform to
create, manage and grow an online presence, as well as an
integration with Buy with Prime, enhanced generative AI (genAI) and
SMS features, bringing marketers more tools and data than ever to
better target, personalize, and automate their marketing during the
holiday shopping season. Intuit is the global financial technology
platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and
Mailchimp.
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the full release here:
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Four in five customers prefer email over
any other form of communication, according to a new holiday report
from Mailchimp, “This Holiday, It’s Personal." (Graphic: Business
Wire)
All of these new features and enhancements will debut today at
Mailchimp’s annual Marketing Success Season, a three-day virtual
conference designed to equip marketers with the tools, education,
and inspiration they need to create and implement successful
marketing strategies this holiday season. Notable speakers include
e-commerce author and podcast host Ian Hammersly and Rohit
Bhargava, author, multiple-startup founder and marketing expert,
among others.
This Year, It’s Personal
Over the next three days, Ian, Rohit, and various Mailchimp
leaders and experts will be sharing the importance of
personalization, so growing businesses can use marketing that fits
their customer wants and needs, regardless of the size of their
audience–or “personalization at scale.” This customization makes
consumers feel valued and helps brands build trust with their
customers, which is especially important around the holidays. In
fact, over 70% of customers feel more valued when they receive
personalized emails, and they have more trust in companies that
send them personalized emails, according to a new holiday report
from Mailchimp, “This Holiday, It’s Personal.”
For many marketers, the holiday season is critical to their
bottom line. According to the survey of e-commerce professionals
and consumers conducted by Edelman DxI on behalf of Mailchimp in
June of 2023, two-thirds of marketers estimate that the holiday
season drives between 21%-40% of their company’s annual revenue.
During the 2022 Black Friday weekend, Mailchimp customers sent more
than 8 billion emails.
With so many businesses vying for the attention of customers, it
can be difficult to break through the noise—especially in inboxes
that are already crowded. A common response from time-strapped
marketers is to send as many emails as possible to as many people
as possible, but marketers actually see better business results
when they take a more focused, personalized approach. In fact,
customers are 87% more likely to click into an email if it’s
personalized to them, and 71% of customers are more likely to
purchase from a company that sends them personalized email.
†
We know, however, that marketers have a lot on their plates, and
learning (and adopting) new techniques or strategies isn’t always
easy. Nearly 3 in 4 marketers feel overwhelmed by all the
different [personalization] capabilities offered and the same
percentage don’t have the time to explore all of those
capabilities. †
“No matter the size of your business, whether you’re speaking to
an audience of 15 or 150,000, delivering personalization at scale
is challenging. In one single platform, our users can manage
customer engagement from attraction to purchase so they reach their
customers at the right place and time this holiday season,” said
Kenneth Chestnut, Global Head of Ecosystem at Intuit Mailchimp.
“We’re thrilled to announce a multi-year, strategic partnership
with Wix to deliver a single source of truth for marketers and
small businesses. Marketers can tap into a wealth of marketing best
practices when connecting their Wix accounts to Mailchimp, getting
recommendations and generated content that are built with insights
derived from an international data footprint at their core.”
Partnering with Wix to Help Businesses Grow
Coming soon, Mailchimp users with a Wix account will be able to
seamlessly sync and organize their customer data with a Mailchimp
and Wix collaboration. This will help marketers using Wix customize
their campaigns based on Mailchimp's real-time behavioral data with
segmentation and customer journey tools to drive better engagement
and use AI-powered features that automate and offer performance
suggestions for strategy optimization.
Marketers can set themselves up for success when they can
integrate their customer data. Through the upcoming integration
between Wix and Mailchimp users will benefit from stronger
functionality and ease of use between marketing and business
management.
Intuit’s substantial solutions combined with Wix's comprehensive
online platform will provide mutual users with the necessary tools
needed to manage and grow businesses through this strategic
partnership. For self-creators using Wix, the integration will
provide greater functionality and ease of use. Agencies and
freelancers using Wix Studio will benefit from offering their
clients a complete email marketing suite with industry-leading
marketing tools.
“We see great strategic value in this partnership with Intuit
and the positive impact it will have on our complementary users,”
said Anthony Scaglione, EVP of Global Partners at Wix. “This
partnership is a true collaboration of best-of-class solutions to
support the ever-changing needs of businesses and will give users
more tools to grow their businesses and thrive in today’s digital
landscape.”
The cross-platform integration will have a gradual global
rollout in the United States, Canada and the United Kingdom
soon.
Boosting Conversions with Buy with Prime
The Mailchimp for Buy with Prime app, built by Alloy Automation,
is an integration that helps boost conversions and enhance
merchant-customer relationships. It transfers Buy with Prime events
— such as an abandoned checkout — and the shopper’s contact details
to Mailchimp, enabling automated personalized checkout recovery
campaigns built by Mailchimp’s Customer Journey Builder, whose
automations generate up to 7x more order for users with connected
stores than bulk emails.2 In fact, Mailchimp customers see an
average lift of 21% in their click-rates in one week after
connecting their store with Mailchimp's e-commerce
integrations.3
Shown to help increase shopper conversion, Buy with Prime helps
independent e-commerce sites grow their businesses using the
trusted, convenient experience and benefits of Prime, including
fast, free shipping, seamless checkout, and easy returns. Together,
these powerful tools equip marketers with unsurpassed access to
actionable insight for advanced opportunities to re-engage and
cultivate relationships with customers with automated reminders or
incentives that lead to complete purchase cycles.
Enabling Personalization at Scale with Generative AI, SMS,
and More
Mailchimp’s Holiday Report found that more than 1 in 4 customers
say they want more content that feels personalized to them.† As we
approach a holiday season in the midst of economic change and
evolving consumer preferences, the purchasing power that
personalization can unlock for marketers is invaluable. In addition
to the new integrations, Mailchimp is enabling customer
personalization with new genAI and SMS features*, including
advanced segmentation, automations, and email build and text
generation.
Just when marketers need the extra support, Mailchimp customers
in Standard and Premium plans can leverage their customer data and
the power of Intuit Assist to unlock a new level of personalization
in their marketing. Intuit Assist for Mailchimp is a genAI-powered
marketing assistant that helps marketers generate content, deeply
personalize their marketing, and optimize their marketing strategy
by unlocking insights from all of their customer data. Intuit
Assist is currently available in beta to select customers in the
United States, Canada, United Kingdom, and Australia, with broader
global availability coming soon.
Furthermore, US-based Mailchimp customers on paid plans can now
automate their SMS outreach in Campaign Manager and Customer
Journey Builder and manage 1:1 conversations with SMS in their
Mailchimp Inbox, bringing all their customer communications in one
place. By adding SMS to their marketing strategy, marketers can
reach even more customers at scale — attaining peak levels of
engagement while also building and maintaining 1:1 connections.
Intuit Mailchimp is the AI omnichannel platform marketers need
to succeed through the holiday shopping season—and now with the
Mailchimp app available in Spanish, French, German, Italian, and
Portuguese, more marketers than ever can take advantage of
Mailchimp to optimize their performance*. To learn more about
what’s new at Mailchimp, click here.
+++
1 #1 email marketing and automation brand based on competitor
brands' publicly available data on worldwide numbers of customers
in 2021/2022. 2 For Jan 1 2022 - Jul 1 2023 period. Features and
functionality of CJB varies by plan. 3 Average as of October 2022 †
Edelman DxI conducted a panel-sample online survey on behalf of
Mailchimp June 12 – 28, 2023. The survey consisted of 1,000 U.S.
Respondents and 500 eCommerce professionals and 500 U.K.
Respondents and 200 eCommerce professionals. * Core marketing
functionality has been translated to Spanish, French, German,
Italian and Portuguese. Certain functionality remains in English
only. Features and functionality vary by plan type. See Mailchimp's
plans and pricing for details"
About Intuit Mailchimp:
Intuit Mailchimp is an email and marketing automations platform
for growing businesses. We empower millions of customers around the
world to start and grow their businesses with world-class marketing
technology, award-winning customer support, and inspiring content.
Mailchimp puts data-backed recommendations at the heart of your
marketing, so you can find and engage customers across email,
social media, landing pages, and advertising— automatically and
with the power of AI. In 2021, Mailchimp was acquired by Intuit
Inc. (Nasdaq: INTU), the global financial technology platform that
makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp.
About Intuit:
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With 100
million customers worldwide using TurboTax, Credit Karma,
QuickBooks, and Mailchimp, we believe that everyone should have the
opportunity to prosper. We never stop working to find new,
innovative ways to make that possible. Please visit us at
Intuit.com and find us on social for the latest information about
Intuit and our products and services.
Intuit Mailchimp Forward-Looking Statement Disclaimer
Intuit’s forward-looking statement applies to the information
you see here. This information is intended to outline our general
product direction, but represents no obligation and should not be
relied on in making a purchasing or investment decision. Some
Intuit Assist features are live while others are planned for the
future. Additional terms, conditions and fees may apply with
certain features and functionality. Eligibility criteria may apply.
Product offers, features, functionality are subject to change
without notice.
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version on businesswire.com: https://www.businesswire.com/news/home/20231003376910/en/
Kate Arora pr@mailchimp.com
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