Lila joins American Girl’s popular line of
character dolls that inspire kids with courage, confidence, and
strength of character
To champion children’s literacy, company
donates $25,000* in Girl of the Year books to longtime education
partner Save the Children
Today, American Girl, a cornerstone in Mattel’s (NASDAQ: MAT)
portfolio of purposeful brands, unveils its 2024 Girl of the Year,
Lila Monetti. Lila™ joins the brand’s long line of contemporary
characters that represent a wide range of backgrounds and interests
to reflect what it means to be an American girl today. Growing up
in the Twin Cities, MN, ten-year-old Lila is a skilled athlete
who’s learning how to take on new challenges, including moving up
to a competitive gymnastics team, balancing her friendships, and
exploring new hobbies. During her first visit to a nearby riding
camp, Lila befriends their newest horse, a Palomino named
Hollyhock™, and discovers new ways to build her skills and
confidence at the gym, while also helping Hollyhock find her
footing at the stable.
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American Girl releases the 2024 Girl of
the Year, Lila Monetti, to its popular 18-inch contemporary doll
line. (Photo: Business Wire)
“We know our fans will flip for our newest Girl of the Year,
Lila Monetti, who arrives just in time for the holidays,” says
Jamie Cygielman, General Manager of American Girl. “As with all our
beloved characters, Lila will inspire kids to face new challenges
with purpose and positivity and find the joy and strength that
comes from unexpected friendships.”
American Girl worked with bestselling author Erin Falligant to
create Lila’s story, which is told in both an illustrated journal
that comes with the doll, as well as a separate full-length novel,
Lila Goes for Gold, that hits bookshelves in January 2024. “I loved
writing about Lila’s world of gymnastics and horseback riding and
had a blast reintroducing fans to another famous American
Girl—Lila’s gymnastics coach, McKenna Brooks, who also happened to
be the 2012 Girl of the Year,” says Falligant. “Through Lila, I
hope readers find a friend to relate to and learn from as they face
their own everyday challenges.”
The 2024 Girl of the Year comes to life in a beautiful 18-inch
Lila™ doll, featuring an exclusive look with amber eyes and
caramel-colored hair styled in two half ponytails. Adorned in
plenty of sparkle and shine, the Lila doll comes dressed in a
glittery pink tank and track pants, plus colorful sandals,
bracelets, and hairbands that perfectly match her accessories—like
a cool crossbody bag, frameless sunglasses, and colorful hair
accessories with styling tips.
To play out her love of horseback riding, Lila’s product world
includes her four-legged friend Hollyhock™— a Palomino with a
detailed saddle and bridle and numerous accessories to style her
extra-long mane. There’s also a 20-piece Honeycrisp Hill Horse
Stable, with grooming stall and washing station, as well as an
adorable plush of the camp’s energetic corgi, Mighty Mae™.
For gymnastics fans, the new collection also features several
realistic accessories, such as a doll-sized balance beam, uneven
bars, and gym gear to bring the full experience to life. In
addition, American Girl partnered with GK Elite, the world’s
leading brand of gymnastics apparel for over 40 years, to create
Lila’s on-trend practice and competition outfits, both featuring
the authentic GK Elite logo. The company also created two
Lila-inspired leotards for girls that match the doll-sized version,
available exclusively at both gkelite.com and americangirl.com.
To celebrate Lila and further American Girl’s longstanding
commitment to literacy and building strong readers, the brand is
donating $25,000 in retail value of Girl of the Year books to Save
the Children’s U.S. Literacy Program. Working with local schools
and other organizations, Save the Children has provided early
education to millions of children in underserved areas across the
U.S. over the years.
Fans can further explore Lila’s new world through the following
activities:
- Visit American Girl retail to explore Lila’s product collection
and enjoy Lila-inspired activities and experiences, including salon
styles for girls and dolls, Hollyhock™ Pet Pampering, Lila-themed
menu items in the Cafe, and more
- Tour Lila’s room later this month and explore all the AG
characters at the free Virtual Museum
- Read about Why Lila Matters, including a Q&A with author
Erin Falligant
The new Girl of the Year line is available October 4, 2023, at
americangirl.com and American Girl retail stores nationwide.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), a leading
global toy company and owner of one of the strongest portfolios of
children’s and family entertainment franchises in the world.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, Create Your Own™, and American Girl’s classic
historical characters. The company sells products through its
award-winning catalogue, on americangirl.com, in its proprietary
U.S. experiential retail stores, as well as at specialty retailers
nationwide. By inspiring girls to be their best, American Girl has
earned the loyalty of millions and the praise and trust of parents
and educators. Connect with American Girl on: YouTube; Facebook;
Instagram; TikTok; Pinterest
MAT-AG
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231004911741/en/
Susan Jevens, American Girl: susan.jevens@americangirl.com Julie
Parks, American Girl: julie.parks@americangirl.com Hannah Jones,
Weber Shandwick: hjones@webershandwick.com
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