France to Be First Country to Launch Digimarc Recycle
05 Outubro 2023 - 10:10AM
Business Wire
Paves the Way for Other Countries to Follow
Digimarc Corporation (NASDAQ: DMRC), the pioneer in product
digitization and leader in digital watermarking, announced today
that France, selected by the HolyGrail initiative leadership team,
will become the first country-wide implementation of Digimarc
Recycle. This marks a significant milestone in the global fight
against plastic pollution and is a testament to the hard work and
collaboration of a dedicated group of visionary stakeholders
standing together to unlock the circular economy for plastics,
address fast-approaching legislation, and lead the quest for a more
sustainable world.
Digimarc Recycle represents a revolution in the sortation, and
thus recycling, of plastic waste. By linking covert digital
watermarks (used to deterministically identify plastic packaging to
any desired level of granularity) with an extensible cloud-based
repository of product attributes (such as brand, SKU, product
variant, packaging composition, food/non-food/cosmetics use, etc.),
Digimarc Recycle overcomes the limitations of today’s optical
sorting technologies to drive a step change in the quality and
quantity of recyclate. This improvement also unlocks new end
markets for post-consumer recyclate that do not exist today.
Moreover, the information used to drive this advanced sortation in
facilities provides product-specific and location-based disposal
instructions via a brand-owned direct-to-consumer digital
communication channel accessed via on-pack watermarks or QR
codes.
“Digimarc applauds the vision and action of the France team and
its pioneering member organizations, including P&G, L’Oreal,
Henkel, Veolia, CITEO, and Pellenc ST,” said Riley McCormack,
Digimarc President & CEO. “Moreover, we are committed to
working alongside this group to expand the rollout to other
facility operators, brands and retailers in France, because when
the only thing that stands in the way of progress is inertia, true
leadership is defined by those who take action.”
In addition to providing the information necessary to power
advanced sortation at recycling facilities, Digimarc Recycle
captures and provides a holistic view of the post-purchase product
journey benefiting stakeholders across the value chain. Among these
benefits, governments can gain never-before-available insights into
the size, scope and content of their waste stream; Producer
Responsibility Organizations (PROs) can design and implement more
meaningful and more accurate Extended Producer Responsibility (EPR)
schemes; facility operators can unlock operational efficiencies and
insights; and brand owners and retailers can access data to power
design-for-recyclability improvements, packaging-usage reductions,
consumer behavior insights, and overall operational gains.
“We are excited to work with the stakeholders in the French
market and are committed to helping expand this initiative in
Europe,” McCormack concluded. “Digimarc is also engaged with other
groups, across multiple continents, to open new Digimarc Recycle
markets. The technology to effect real change exists today, and
delayed adoption leads to permanent and irreversible damage to our
planet. The time to act is now.”
Read more about Digimarc Recycle here:
https://www.digimarc.com/products/plastic-recycling
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a global leader in
product digitization. A pioneer in digital watermarks, Digimarc
connects every physical and digital item to a digital twin that
enables the capture of product data, records events and
interactions, and supports powerful new automations. Trusted to
deter counterfeiting of global currency for more than 20 years,
Digimarc is also recognized for ensuring product authenticity,
improving plastics recycling, and more, with a commitment to
promoting a prosperous, safer, and more sustainable world. In 2023,
Digimarc was named to the Fortune 2023 Change the World list and
honored as a 2023 Fast Company World Changing Ideas finalist. See
more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231005184566/en/
Media Contacts: Susan Baldwin Digimarc Corporation
509-939-1137 PR@digimarc.com
Nikki Habibi The Hoffman Agency 971-226-4375
Digimarc@hoffman.com
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