Monster High and Off-White™ Join Forces on Legendary Off-White™ c/o Monster High Collaboration
09 Outubro 2023 - 1:00PM
Business Wire
Off-White™ and Mattel Creations go High Fashion
with an iconic collaboration that started from the genius vision of
Virgil Abloh.
Mattel, Inc. (NASDAQ: MAT) and Off-White™ today announced a
dynamic, unprecedented partnership to create a legendary capsule
collection of four original Monster High dolls adorned in
Off-White™ runway ensembles. In this unique collaboration,
Off-White™’s fearless disruption of fashion norms converges with
Monster High brand’s celebration of individuality and the
acceptance of differences. Together, the brands challenge
conventions, fostering a shared spirit of non-conformity, that
invites consumers to boldly express themselves and embrace their
distinct identities.
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Monster High and Off-White™ Join Forces
on Legendary Off-White™ c/o Monster High Collaboration (Photo:
Business Wire)
“The genesis of this collaboration was a meeting in late 2020,
where the fusion of Virgil Abloh’s creative vision and Monster
High’s distinctive character sparked a groundbreaking partnership,”
said Kim Culmone, Senior Vice President and Head of Doll Design,
Mattel. “The Off-White™ c/o Monster High collaboration signifies
the celebration of creativity, non-conformity and the boundless
possibilities that arise when fashion, art, and toy culture
converge.”
Virgil Abloh’s deep connection to this collaboration was
evident, as it was one of the last projects he actively pursued,
underscoring its special significance. Abloh’s inspiration
originated from his long-standing desire to explore the world of
toys, driven by his close relationship with his children. Despite
his prolific career in collaborations, his projects with Mattel
marked his first foray into toys, highlighting his innovative
spirit. Abloh was intrigued by the unique appeal of Monster High,
characterized by its fresh take on street-inspired style and strong
embrace of individuality.
Abloh aimed to reimagine Off-White™'s iconic looks with the
unique Monster High design language, adding creative depth to the
partnership. These four original Monster High dolls, adorned in
Off-White™ runway ensembles, serve as a living testament to the
brand’s identity and its unique spin on “Monsterfication.” The
limited-edition Off-White™ c/o Monster High collaboration includes
four dolls with their own unique personalities and a musical punk
twist: Electra Melody™, Harmonie Ghoul™, Raven Rhapsody™ and
Symphanee Midnight™.
- Electra Melody: Electra Melody, a sea monster who makes
a splash at any monster bash, unveils a true fashion spectacle. She
embodies Off-White™'s Spring 2018 Ready-to-Wear show with
meticulous detail. Electra dons the iconic “DRESS” dress,
mismatched gloves, and striking Off-White™-inspired clear-wrapped
heels. As a testament to Off-White™'s attention to accessories,
Electra boasts doll-sized versions of Off-White sunglasses and the
coveted Burrow 22 shoulder bag. Her extravagant orange and black
mohawk provides a daring glimpse into her wile and alternative
persona.
- Harmonie Ghoul: Harmonie Ghoul, a franken-monster
straight from the lab with disco grooves and killer moves, exudes
style with a look drawn from Off-White™'s Spring 2017 Ready-to-Wear
collection. She makes a bold statement in a tiered checkered dress
and red knee-high boots, one bearing the label “NOT FOR WALKING”
and the other “NOT FOR DANCING.” Her ensemble is accentuated by
doll-sized versions of Off-White™ earrings and Off-White™'s Burrow
20 chain-link shoulder bag, featuring a custom Monster High
Skullette keychain – an embodiment of fashionable rebellion.
- Raven Rhapsody: Raven Rhapsody, a gargoyle, dark and
endless as the night sky, embodies the entire ensemble from
Off-White™'s Spring 2017 Ready-to-Wear collection, merging sporty
and elevated aesthetics. Her striking wings and horn hat create a
captivating scene. Completing her look are iconic Off-White™
accessories, including a black belt bag and neon pink logo
earrings, showcasing the perfect blend of style and edge.
- Symphanee Midnight: Symphanee Midnight, a specter spirit
who disappears and reappears ready to take the dance floor. She
captivates in Off-White™'s Fall 2020 Ready-to-Wear masterpiece - a
black outfit that seamlessly blends high fashion with sportswear.
Her monster ballgown exudes bridal-wear-inspired elegance,
featuring striking ruffles that contrast with the windbreaker.
Adorned with chain-link jewelry and effortlessly carrying her
Off-White Jitney 1.4 bag, Symphanee embodies the perfect fusion of
style and utility.
The thoughtful attention to detail and design did not stop at
the dolls, with packaging explicitly designed with collectors top
of mind. In a genuine collaborative effort between Off-White™,
Mattel Creations, and the Monster High design teams, the final
design offers a lid easily removed for collectors to handle the
doll and reinsert her back inside with packaging remaining intact.
Special care was taken to fine-tune the lettering on the packaging
to create an elevated look and feel. The beautiful package
detailing continues with the accessories, as each doll comes with a
mini, toyetic take on an Off-White™ bag, which sports a Monster
High Skullector charm.
This collaboration builds on Mattel Creations’ inaugural
partnership with Virgil Abloh, Masters of the Universe c/o Virgil
Abloh™ “TOY.” The “TOY” figures featured monochromatic hues and
text-based intervention that recontextualized the figures to invite
fans to look at these iconic toys in a new light.
Monster High and Mattel Creations both have a history of
championing couture-inspired toys with visionary designs. Mattel
Creations is more than a marketplace; it’s a platform for bespoke
collectibles created for and by creators, collaborators, and
innovators who share a love and nostalgia for the brands in
Mattel’s portfolio. It’s a place where toys and art fuse - where
everyone can relive their obsession with a story, character, or
brand they love. Combined with the ethos of Monster High, a brand
that stands as a symbol of acceptance, encouraging everyone to
celebrate individuality, Mattel Creations is a natural fit to house
the iconic Off-White™ c/o Monster High collection.
The four ghouls will be first introduced to shop in-store from
Off-White™ flagship locations in Miami, New York City, Las Vegas,
Paris and Milan dropping on October 11th. Electra Melody will be
available on MattelCreations.com, Mattel’s direct-to-consumer site
where toys and art intersect, and Off-White.com beginning October
13th at 6PM ET.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children's and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world's leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
About Off-White c/o Virgil
Abloh™
Established in 2013, Off-White™ is defining the grey area
between black and white as a color. Under the brand name, seasonal
men’s and women’s clothing collections, objects, furniture, and
publications are articulating a current cultural vision.
Collections are embedded in a recurrent backstory, with an emphasis
on creating garments that have an identity by design. With a design
studio based in Milan, Italy, the label harnesses the country’s
history and craftsmanship, yet offers a global perspective on
design and trends. With a clear vision of splicing the reality of
how clothes are worn with the artistic expression of high-fashion,
creative director and designer Virgil Abloh explored concepts in
the realm of youth culture in the contemporary context.
MAT-OG
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News Media
Devin Tucker devin.tucker@mattel.com
Aly Lloyd Aly.lloyd@mattel.com
Mattel (NASDAQ:MAT)
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