- New Adobe Firefly Image 2 Model significantly advances Firefly
creative control and image quality, with continued focus on being
safe for commercial use
- New Adobe Firefly Vector Model, the world’s first generative AI
model for vector graphics, powers new Text to Vector Graphic in
Illustrator
- New Adobe Firefly Design Model instantly generates stunning
template designs, powers new Text to Template in Express
Today, at Adobe MAX – the world’s largest creativity conference
– Adobe (Nasdaq:ADBE) unveiled Adobe Firefly Image 2 Model,
Adobe Firefly Vector Model and Adobe Firefly Design
Model, the next major release in its family of creative
generative AI models. Firefly Image 2 is the next generation of
generative AI for imaging that brings a new level of creative
control and quality to users. Firefly Vector Model is the world’s
first generative AI model focused on producing vector graphics,
bringing Adobe's vector graphic and generative AI expertise
directly into Adobe Illustrator workflows with Text to Vector
Graphic. Firefly Design Model powers instant generation of amazing
quality template designs in Adobe Express with the new Text to
Template capability.
“Our rapid, continuous pace of Firefly innovation continues with
imaging, design and vector generation advancements – three new
models that set new industry standards for output quality and user
control,” said Ely Greenfield, chief technology officer, Digital
Media at Adobe. “Firefly continues to offer the world’s best
combination of visual capabilities, designed to be commercially
safe, enables transformative new creative workflows across Adobe
apps.”
New Firefly Image 2 Model
Users have generated over 3 billion images with Firefly’s
initial model since its beta launch in March, making it the most
popular AI image generation model designed for safe commercial use,
in record time, globally. Building on the wildly popular release of
the initial Firefly image model, Firefly Image 2 is the next
generation of generative AI for imaging, bringing significant
advancements to creative control and quality, including new Text to
Image capabilities now available in the popular Firefly web app
where 90% of users are new to Adobe products: Generative
Match, an industry first, to generate content in custom,
user-specified styles, Photo Settings to enable
photography-style image adjustments and Prompt Guidance to
help users expand or reword prompts for superior results.
Firefly Image 2 generates higher-quality images and
illustrations, enhances human rendering quality with improvements
to skin, hair, eyes, hands and body structure, offers better colors
and improved dynamic range and provides users greater ability to
control output – ultimately helping produce creative visions
faster. Like the initial Firefly model, Firefly Image 2 is trained
on licensed content, such as Adobe Stock, and public domain content
where the copyright has expired. It supports text prompts in over
100 languages, along with new paid plans that include an allocation
of “fast” Generative Credits.
New features:
- Generative Match: Apply the style of a user-specified
image to generate new images at scale. An industry first,
Generative Match enables users to either pick images from a
pre-selected list or upload their own reference image to guide the
style when generating new images through the Text to Image prompt
in the Firefly web app. Users can easily meet brand guidelines or
save time designing from scratch by replicating the style of an
existing image, and quickly maintain a consistent look across
assets. Adobe stores a thumbnail of the reference image on its
servers while Generative Match automatically prompts users with an
in-app message, requiring them to confirm they have rights to use
uploaded images as well as agree to Adobe’s Terms of Use.
- Photo Settings: Firefly Image 2 enables more
photorealistic image quality with higher-fidelity details,
including skin pores and foliage, plus greater depth of field
control, motion blur, field of view and generation. Users can apply
and adjust photo settings, similar to manual camera lens controls,
helping creators quickly achieve their creative visions, saving
time and resources. Auto Mode will now automatically select either
“photo” or “art” as an image generation style, then apply
appropriate photo settings during prompting, guaranteeing great
results without tinkering.
- Improved Text Prompt Capabilities: Firefly Image 2 has
an improved understanding of text prompts and will recognize more
landmarks and cultural symbols. Users can receive suggestions for
improved prompts, inspiring new creations and reducing the need for
re-generation, and auto-completion of prompts will help generate
beautiful content faster. Prompt Guidance teaches users to expand
or reword prompts more effectively, making it easier for creators
to realize their visions. Additionally, users can select specific
elements, such as key terms, colors or shapes, to leave out of
image generations in the Text to Image module in the Firefly web
app.
- Share from Firefly and Save to Libraries: Users
can share and save images directly from Firefly and leverage
prompts from images they like to fine-tune. Share from Firefly
enables users to share their work and help others understand how to
create a specific image. Save to Library facilitates cross-app
workflows, enabling users to save a Firefly file to Creative Cloud
Libraries and then reopen it within other apps. This allows
Firefly-generated outputs to be saved in a shared library for
others to open and use.
New Firefly Vector Model
The new Firefly Vector Model brings together Adobe's vector
graphic and generative AI expertise to power the next generation of
high-quality designs and illustrations. It is the world’s first
generative AI model for vector graphics and first generative AI
model to generate “human quality” vector and pattern outputs. Now
available in beta, Illustrator's new trailblazing Text to Vector
Graphic capabilities empower creatives to easily generate a wide
array of vector graphics from simple text prompts. Generated
graphics are editable, compact and organized into groups, enabling
easy editability and reuse. This innovation will speed up
inspiration, mood boarding, marketing and advertising graphic
creation.
New features:
- Generative Match: A new first-of-a-kind Firefly-powered
capability ensures that vectors added to a user’s artboard
perfectly match the existing style. This enables the model to
generate high-quality vector output, specializing in scenes,
subjects, icons and patterns, offering unparalleled versatility in
crafting specialized content.
- Gradients: Traditionally, gradients have been a
challenge in the vectorization world, but the model’s new engine
generates editable vector gradients, drastically simplifying the
geometry rather than using multiple solid-filled paths to depict
the same image effect.
- Organized and User-friendly Output: When the
vector graphic is generated, all elements are logically grouped and
layered. Artwork of a tree for example will automatically group all
the related paths making up that tree, making it much more
convenient for users to tweak, edit and re-use the final vector
output.
- Seamless Patterns: Vectorized patterns produced by
Firefly Vector Model are seamlessly tile-able, so design patterns
can be repeated infinitely without any visible gaps between the
repeats.
- Precise Geometry: High-quality vector curves in the
output are smooth and precise, with attention to details such as
intelligent handling of junctions where multiple curves
intersect.
New Firefly Design Model
The new Firefly Design Model powers the instant generation of
stunning template designs with the new Text to Template capability
in Adobe Express, using the best professional layout technology
combined with Firefly Image Model, Adobe Stock and Adobe Fonts.
Firefly Design Model generates templates for all popular aspect
ratios that are fully editable in Express and can be used for
print, social and web advertising – enabling consumers to create at
the speed of their imaginations and SMBs and enterprises to
accelerate their content velocity for more efficient and
personalized marketing.
New features:
- Fully editable: Templates generated in Text to Template
in Express can be custom designed for print, social, online
advertising and more. Users can generate images in Firefly then
carry over prompts to continue refining in Express, using
Firefly-powered Text Effects to enrich titles.
- Automated designs: AI generated templates, as well as
the ability to leverage auto-generated text and images, save users
time sifting through thousands of Express templates and helps
identify layouts that best fit their needs.
- Comprehensive content generation: Users can easily
generate text and images from simple prompts, while choosing the
best text size, color and position, and crop, replace or rotate
images as needed.
- Instant end-to-end design: Firefly Design Model
leverages generative AI to create images, text and tones that are
in harmony with user prompts, enabling creators to generate optimal
results instantly.
Top global brands are also working with Adobe to explore how
Firefly drives productivity, reduces costs and accelerates their
content supply chains. Adobe and NVIDIA recently announced plans to
make Firefly available as APIs in NVIDIA Omniverse, a platform for
Universal Scene Description (OpenUSD) workflows, enabling
developers and designers to simplify and accelerate their
workflows.
"Adobe’s creative tools continue to play an important part in
our design processes at Mattel, including on beloved brands like
Barbie and Hot Wheels,” said Chris Down, executive vice president
and chief design officer at Mattel. “Adobe Firefly has enhanced our
workflows with trusted capabilities, driving inspiration and
productivity from ideation to execution."
“Generative AI is helping creatives across many industries bring
ideas to life at unprecedented speed,” said Greg Estes, vice
president, Developer Programs at NVIDIA. “NVIDIA and Adobe are
dedicated partners. Using our GPUs, Adobe is bringing new
opportunities for artists and businesses looking to accelerate
generative AI for commercial use, and NVIDIA’s creative team is
using Adobe Firefly to explore new concepts and create marketing
assets faster.”
“Adobe’s creative tools play an important role in how we bring
NASCAR fans closer to the sport,” said Patrick Morris, managing
director of Brand, Creative and Media at NASCAR. “We’re excited for
the increased efficiency and creative capabilities Adobe’s
generative AI technology affords our team as we strive to deliver
world-class executions for NASCAR fans on a daily basis.”
About Adobe MAX
Adobe MAX – the world’s largest creativity event – offers
something for creators at all skill levels, from all walks of life,
working across all forms of media. Running from October 10-12, the
three-day conference in Los Angeles is packed with creative
luminaries, musical performances and global, collaborative art
projects and round-the-clock networking. Speakers such as actor
Adam Devine, record producer, songwriter and entrepreneur Oak
Felder, creative director Karen X Cheng, founder Aaron Draplin, and
co-founder and creative director Walker Noble will inspire and
entertain audiences with their stories and insights into their
creative processes. Adobe MAX will also showcase how Adobe is using
Firefly with Creative Cloud, Express and Experience Cloud to power
a world-class event experience.
Virtual event attendees can livestream keynotes at max.adobe.com
starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11
at 10 a.m. PT. To catch Adobe’s latest prototype innovations in
Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October
11. For more information and to register for MAX, visit
max.adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231010723145/en/
Public relations contact Cassandra Beck Adobe
cbeck@adobe.com
Adobe (NASDAQ:ADBE)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Adobe (NASDAQ:ADBE)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024