Adobe Delivers More Power and Precision Across Creative Cloud With Latest AI Powered Release
10 Outubro 2023 - 2:24PM
Business Wire
- Flagship Adobe Creative Cloud applications Illustrator,
Photoshop and Stock add new Firefly-powered features and web-based
creative workflows
- Breathtaking new generative AI capabilities with Text to Vector
Graphic in Illustrator enable rapid, powerful vector illustration
and pattern creation
- New AI-powered photo editing features are now available in
Lightroom, including Lens Blur and new mobile editing
experiences
Today, at Adobe MAX – the world’s largest creativity conference
– Adobe (Nasdaq:ADBE) announced over 100 major innovations and
updates across Creative Cloud that dramatically advance power and
precision for creative professionals. Adobe Firefly and AI-powered
features are transforming Creative Cloud applications including
Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere
Pro, Adobe After Effects and Adobe Stock empowering anyone to bring
their creative visions to life at the speed of their
imagination.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231010184909/en/
Building on the success of the commercial release of Generative
Fill in Photoshop, Adobe is introducing new Firefly-powered
workflows in Illustrator with Text to Vector Graphic and in
Adobe Express with Generative Fill and Text to
Template. Additional innovations across Creative Cloud include
new tools in Illustrator, such as Mockup and Retype;
AI-powered advancements to Lightroom including Lens Blur as
well as a new streamlined editing experience in Lightroom mobile.
Adobe also announced the general availability of Photoshop on
the web, AI-powered Text-Based Editing in Premiere Pro
and Roto Brush in After Effects, plus dozens of other new
innovations across Creative Cloud apps.
AI is most powerful when deeply integrated into the core of
creative workflows, and these innovations are released alongside
new Adobe Firefly Image 2 Model, Adobe Firefly Vector
Model and Adobe Firefly Design Model, the most advanced
generative AI technologies in the market today, designed to
generate content safe for commercial use.
“Bringing Firefly and the power of AI directly into creative
workflows has unleashed a new era of creativity across every
segment of our business,” said Ashley Still, senior vice president,
Digital Media at Adobe. “We’re excited to introduce dozens of new
AI-powered capabilities in Creative Cloud to advance web workflows
and accelerate creativity with new ways to ideate, express ideas,
and save time.”
Breakthrough Innovations across Creative Cloud
Adobe has pioneered numerous AI innovations over the last
decade, introducing hundreds of AI-powered features across Creative
Cloud, Document Cloud and Experience Cloud. Today’s announcements
bring significant new value to Creative Cloud members,
supercharging every creative workflow with additional power,
precision, speed and ease:
Adobe Firefly
- Firefly Image 2 Model is the next generation of
generative AI for imaging, significantly advancing Firefly creative
control and image quality, and designed to be safe for commercial
use.
- Firefly Vector Model is the world’s first generative AI
model for vector graphics and expands Firefly into the next media
type, powering new Text to Vector Graphic in Illustrator.
- Firefly Design Model, the industry’s first model of its
kind, powers instant generation of amazing quality template
designs with Text to Template capability that are fully editable in
Adobe Express.
Additional new generative AI-powered Text to Image capabilities
in the popular Firefly web application where 90% of its users are
new to Adobe products. They include Generative Match to
apply the style of a reference image to generate new images at
scale; Photo Settings, empowering users with new creative
controls over image generation; Prompt Guidance for
suggestions on improved prompts, inspiring new creations; and
Share from Firefly and Save to Libraries to
facilitate collaboration and cross-app workflows.
Adobe Illustrator
- All-new Firefly-powered Text to Vector Graphic in
Illustrator generates editable, high-quality vector graphics,
including a wide array of icons, scenes and patterns quickly and
easily from simple text prompts. The new capability is the perfect
tool for inspiration, mood boards, marketing and advertising
graphic creation and more.
- Additional new innovations include updates to Retype, to
turn static text into editable text by quickly identifying similar
fonts from Adobe Fonts; Mockup, to quickly transform images
and graphics into realistic-looking product and branding mockups;
along with updates to Share for Review that make
collaborating and exchanging feedback faster than ever.
- All new Illustrator on the web brings to life anything
creators at all skill levels can imagine using intuitive and
precise design tools that give them complete control over every
detail.
Adobe Photoshop
- Firefly-powered Generative Fill in Photoshop, which has
seen a 10X adoption rate compared to past releases, continues to
inspire creators, as users have generated over 3 billion images
with Firefly’s initial model since its beta launch in March, making
it the most popular AI image generation model designed for safe
commercial use, in record time, globally.
- The general availability of Photoshop on the web with
Firefly-powered innovations brings the power and precision of
Photoshop to web browsers. Now available to all Photoshop
subscribers as part of their subscription, Photoshop on the
web is also available on Google Chromebook Plus
devices.
Adobe Lightroom
- New AI-powered innovations make workflows more seamless and
editing more intuitive for everyone, on any device, including
Lens Blur that makes it easier than ever to add an aesthetic
blur effect to any part of a photograph without requiring an
expensive camera lens.
- The all-new mobile-optimized editing experience
streamlines the Lightroom mobile toolbar to prioritize the popular
features while making it faster and more intuitive to edit photos
on your phone.
- Additional new innovations across the Lightroom ecosystem
include HDR Optimization, enabling anyone capturing photos
to edit and export their photos with brighter highlights, deeper
shadows and more vivid colors, as seen in real life; Point
Color helping photographers make precise, accurate and detailed
color refinements; along with empowering users with Content
Credentials support for new file types to continue Adobe’s
commitment to transparency across digital content.
Adobe Premiere Pro, Adobe After Effects and Frame.io
- Premiere Pro users can now publish videos directly to
Facebook, YouTube and TikTok. Premiere Pro includes new
templates to quickly set up projects for publishing in the most
popular sizes and layouts for social media, allowing users to
create, edit and publish videos directly to social media platforms.
Create posts, add captions, hashtags and keywords, and then upload
them directly from Premiere Pro without compromising quality or
ranking.
- AI-powered Text-Based Editing improvements in Premiere
Pro and Roto brush in After Effects are now generally
available, putting more creative power in the hands of users to
experiment, ideate and create in new ways.
- The debut of Share for Review with Frame.io in Adobe’s
digital video and audio tools where Premiere Pro’s “Share” button
will now intuitively introduce Premiere users to Frame.io with the
click of a button for faster content sharing and
collaboration.
- Additional innovations include a massive 5x timeline
performance advancement in Premiere Pro for faster and smoother
editing, new color preferences and improved tone
mapping to make it easier to get great color in addition to
dozens of other requests from the creative community.
Adobe Stock
- New Firefly-powered workflows streamline the image editing
process to create beautiful images in a few clicks including
Text to Image to transform concepts into captivating visuals
with simple text prompts and Expand Image to extend image
backgrounds and aspect ratios in a few clicks.
- Adobe Stock builds on its vast marketplace with Video
templates, a rich new video template collection that brings
together Adobe Premiere Pro, After Effects and Motion Graphics
templates. Over 355 million high-quality, royalty-free assets are
now available in the Stock collection, including videos, music
tracks, photos, illustrations, vectors, video and graphics
templates as well as 3D assets.
About Adobe MAX
Adobe MAX – the world’s largest creativity event – offers
something for creators at all skill levels, from all walks of life,
working across all forms of media. Running from October 10-12, the
three-day conference in Los Angeles is packed with creative
luminaries, musical performances and global, collaborative art
projects and round-the-clock networking. Speakers such as actor
Adam Devine, record producer, songwriter and entrepreneur Oak
Felder, creative director Karen X Cheng, founder Aaron Draplin, and
co-founder and creative director Walker Noble will inspire and
entertain audiences with their stories and insights into their
creative processes. Adobe MAX will also showcase how Adobe is using
Firefly with Creative Cloud, Express and Experience Cloud to power
a world-class event experience.
Virtual event attendees can livestream keynotes at max.adobe.com
starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11
at 10 a.m. PT. To catch Adobe’s latest prototype innovations in
Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October
11. For more information and to register for MAX, visit
max.adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contact Erin Di Leva Adobe
edileva@adobe.com
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