Bud Light Returns as the Official Beer of
UFC in the U.S.
Partnership Extends Worldwide as AB InBev
Becomes “Official Global Beer Partner of UFC”
UFC®, the world’s premier mixed martial arts organization and
part of TKO Group Holdings (NYSE: TKO), together with
Anheuser-Busch, one of America's most iconic companies and the
undisputed leader of the U.S. beer industry, today announced a new
multiyear marketing partnership. Effective January 1, 2024, the
brewer will become the exclusive “Official Beer Partner of UFC.”
With this sponsorship, in the U.S., Bud Light will bring easy
enjoyment to 21+ fans with 360-degree programming, including custom
social and digital content, broadcast integration, on-site
presence, and more.
UFC CEO Dana White said, “Anheuser-Busch and Bud Light
were UFC’s original beer sponsors more than fifteen years ago. I’m
proud to announce we are back in business together. There are many
reasons why I chose to go with Anheuser-Busch and Bud Light, most
importantly because I feel we are very aligned when it comes to our
core values and what the UFC brand stands for. I’m looking forward
to all of the incredible things we will do in the years ahead.”
Brendan Whitworth, CEO, Anheuser-Busch, said,
“Anheuser-Busch and Bud Light have always been on the cutting edge
of iconic sporting moments that fans remember forever, and
reuniting with UFC is a continuation of this industry leading
legacy. As one of the largest and longest standing sport sponsors,
we are excited to work with UFC to celebrate our passionate fans
while always making a positive impact in communities across
America.”
Marcel Marcondes, Global Chief Marketing Officer, AB
InBev, said, “As leaders of our category, we are focused on new
opportunities to connect with consumers in new occasions. UFC has
become an undeniable force in the sports industry, and that’s why
we’re so excited to partner with them and continue to amplify this
sport around the world. We will be creating new and exciting brand
experiences for UFC fans.”
BRANDED INTEGRATIONS AND ENTITLEMENTS
AB InBev, the world’s leading brewer and global parent company
of Anheuser-Busch, will be UFC’s Official Global Beer Partner and
will receive a deep level of integration into key UFC assets,
ranging from live events, including broadcast features and in-arena
promotion, to original content distributed through UFC’s popular
digital and social channels. Through UFC’s far-reaching global
footprint, AB InBev will have meaningful brand visibility before
more than 700 million fans in 170 countries, as well as an
estimated 900 million TV households that receive UFC’s
broadcasts.
Among the more notable integrations, in the U.S. Bud Light will
receive prominent branding inside the most recognizable setting in
all of sports, the world-famous Octagon®, at every UFC event
including all Pay-Per-Views and Fight Nights, DANA WHITE'S
CONTENDER SERIES, THE ULTIMATE FIGHTER reality series, and
ROAD TO UFC, a win-and-advance tournament for Asia's top MMA
prospects.
Bud Light will also be integrated into custom broadcast features
in all U.S. UFC Pay-Per-Views, with their popular “Easy to Enjoy”
and “Easy to Celebrate” fan campaigns highlighted in the
segments.
In addition, UFC and Bud Light will collaborate on original
content that will be distributed through UFC’s popular digital and
social channels, which reach more than 243 million users worldwide.
Bud Light will also have a highly visible presence at popular UFC
fight week activities, including press conferences and weigh-ins,
that help build anticipation for the main events.
The partnership will be truly global for UFC fans all across the
world. In international markets, Budweiser and select local AB
InBev brands will activate the sponsorship across events and
marketing.
To learn more about Bud Light’s partnership with the UFC, follow
Bud Light on Facebook at Facebook.com/BudLight, on Twitter at
@BudLight, and on Instagram at @BudLight.
About UFC®
UFC® is the world’s premier mixed martial arts organization
(MMA), with more than 700 million fans and 243 million social media
followers. The organization produces more than 40 live events
annually in some of the most prestigious arenas around the world
while broadcasting to over 900 million TV households across more
than 170 countries. UFC’s athlete roster features the world’s best
MMA athletes representing more than 80 countries. The
organization’s digital offerings include UFC FIGHT PASS®, one of
the world’s leading streaming services for combat sports. UFC is
part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las
Vegas, Nevada. For more information, visit UFC.com and follow UFC
at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok:
@UFC.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more
cheers. We are always looking to serve up new ways to meet life’s
moments, dream big to move our industry forward, and make a
meaningful impact in the world. We hope to build a future that
everyone can celebrate, and everyone can share. For more than 160
years, Anheuser-Busch has carried on a legacy of brewing
great-tasting, high-quality beers that have satisfied beer drinkers
for generations. Today, we own and operate more than 120
facilities, including breweries, wholesaler distribution centers,
agricultural facilities and packaging plants, and have more than
19,000 colleagues across the United States. We are home to several
of America’s most loved beer brands, including Budweiser, Bud
Light, and Michelob ULTRA, as well as a number of regional brands
that provide beer drinkers with a choice of the best-tasting craft
beers in the industry. From responsible drinking programs and
emergency drinking water donations to industry-leading
sustainability efforts, we are guided by our unwavering commitment
to supporting the communities we call home.
For more information, visit www.anheuser-busch.com or follow
Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
About AB InBev
Anheuser-Busch InBev (AB InBev) is a publicly traded company
(Euronext: ABI) based in Leuven, Belgium, with secondary listings
on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock
exchanges and with American Depositary Receipts on the New York
Stock Exchange (NYSE: BUD). As a company, we dream big to create a
future with more cheers. We are always looking to serve up new ways
to meet life’s moments, move our industry forward and make a
meaningful impact in the world. We are committed to building great
brands that stand the test of time and to brewing the best beers
using the finest ingredients. Our diverse portfolio of well over
500 beer brands includes global brands Budweiser®, Corona® and
Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe®
and Michelob ULTRA®; and local champions such as Aguila®,
Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®,
Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, and Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the
creation of the Castle Brewery in South Africa during the
Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed
and developing markets, we leverage the collective strengths of
approximately 167,000 colleagues based in nearly 50 countries
worldwide. For 2022, AB InBev’s reported revenue was 57.8 billion
USD (excluding JVs and associates).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231024998254/en/
Media Contacts: For AB InBev / Anheuser-Busch
media@anheuser-busch.com media.relations@ab-inbev.com
For UFC Chris Bellitti cbellitti@ufc.com
Investor Contact: For TKO Seth Zaslow / 646 558 8387 /
szaslow@tkogrp.com
Anheuser Busch Inbev SA NV (NYSE:BUD)
Gráfico Histórico do Ativo
De Nov 2024 até Dez 2024
Anheuser Busch Inbev SA NV (NYSE:BUD)
Gráfico Histórico do Ativo
De Dez 2023 até Dez 2024
