Accomplished Marketing Leader Niki Hall Joins Five9 as Chief Marketing Officer
24 Outubro 2023 - 5:48PM
Business Wire
Hall will lead the company’s global marketing
strategy, focusing on driving business growth through product
differentiation, market visibility and innovative customer
activation
Five9, (NASDAQ: FIVN) provider of the Intelligent CX Platform,
announced today the appointment of Niki Hall, an industry leader
with more than 20 years of experience in technology marketing, as
chief marketing officer (CMO). Reporting directly to CEO Mike
Burkland, Hall’s focus will be on all areas of B2B marketing,
including demand generation, partner marketing, product marketing,
field enablement, branding, corporate communications, analyst
relations, channel marketing, marketing analytics, and events. She
rejoins the company after serving as VP of Marketing for nearly two
years starting in 2017.
“Niki joins Five9 at an exciting time in our journey as we
continue to expand globally,” said Mike Burkland, CEO, Five9. “I’m
thrilled to have Niki return to the Five9 team given her impressive
background in delivering global growth and operational efficiencies
for some of tech’s largest and fastest-growing companies, her deep
domain experience in CX and CCaaS as well as her proven track
record here at Five9. Her leadership will help fuel our trajectory
as we continue to extend our leadership in CCaaS and CX. We are
excited to welcome Niki to Five9 and our leadership team.”
Previously Hall was CMO of digital experience analytics company
Contentsquare, where she was responsible for building the brand,
raising awareness, and cementing Contentsquare as a major player in
the global CX market. During her time with the company, she
successfully led Contentsquare’s efforts in the digital experience
analytics (DXA) category creation through a robust analyst
relationship program and led a high-performing, scalable marketing
team that fueled global demand for Contentsquare technology. Niki
also led the rebrand of Contentsquare as its introduction to the
North American market. As a three-time Stevie winner for Women in
Business, Niki was also recently recognized on INSIDER’s list of 19
execs shaping the future of marketing technology. Prior to
Contentsquare, Niki was CMO at Selligent Marketing Cloud and held
marketing leadership roles at Poly and Cisco.
“Niki is a proven marketing leader in the CX industry, and she
will play a pivotal role in helping Five9 expand its leadership in
this space,” said Zeus Kerravala, founder, and principal Analyst of
ZK Research. “Having worked with Niki for the last 20 years or so,
I am confident that her experience at various companies that span
the broader CX landscape will bring a fresh perspective to energize
the Five9 brand.”
“As CX has become more and more strategic for large enterprise
brands and more of these brands realize they need to shift to the
cloud to deliver exceptional customer experience as well as take
advantage of new technologies like AI, Five9 has a tremendous
market opportunity ahead,” said Niki Hall. “Five9 has a unique
opportunity to promote its best-in-class product portfolio to meet
the evolving needs of customers today and in the future. I am
thrilled to rejoin Five9 at an incredibly exciting time in the CX
and contact center industry and to join an already stellar team to
reach new heights.”
About Five9:
The Five9 Intelligent CX Platform provides a comprehensive suite
of solutions to engage with customers across their channel of
choice, empower managers with insights and intelligence into
contact center performance, and elevate your business to deliver
better business outcomes and Bring Joy to CX™. Our cloud-native,
scalable, and secure platform includes contact center; omnichannel
engagement; Workforce Engagement Management; extensibility through
more than 1,400 partners; and innovative, practical AI, automation,
and journey analytics that are embedded as part of the platform.
Five9 brings the power of people, technology, and partners to more
than 2,500 organizations worldwide.
For more information, visit www.five9.com.
Engage with us @Five9, LinkedIn, Facebook, Blog
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version on businesswire.com: https://www.businesswire.com/news/home/20231024730665/en/
Suzie Linville Senior Corporate Communications Manager, Five9
Suzie.Linville@five9.com
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