eCargo secures distribution contract with Nestlé
01 Novembro 2023 - 7:00PM
Business Wire
eCargo Holdings Limited (ASX: ECG) (ECG, eCargo or the Group), a
supply chain solutions provider helping brands expand and sell more
in the Asia market, today announced that it has been appointed as
Nestlé's cross-border master distributor for China for its Coffee
and Dairy range.
Under the agreement, eCargo will help Nestlé to sell its coffee
and dairy products, which includes Nestlé Gold, Starbucks coffee
and Milo, in Mainland China through cross-border channels,
providing supply chain, distribution, eCommerce and digital
marketing solutions.
The cross-border trade management is facilitated by Flow,
eCargo’s proprietary platform providing B2B supply chain solutions
including buyer-supplier management, international logistics, and
credit management.
China’s Lucrative Coffee Market
China’s coffee market is a multi-billion dollar industry, which
is expected to grow at a CAGR of 10.4% over the next 5 years1.
Despite disruptions posed by COVID-19, Nestlé’s coffee in the
Greater China region saw sales growth in 2022, primarily driven by
Nescafé soluble and ready-to-drink coffee, as well as Starbucks
products2.
In the first quarter of 2022, Nestlé accounted for the largest
share of China’s online coffee product sales and generated around
10% of the total coffee beans, powder, and instant coffee sales on
Alibaba’s eCommerce platforms3.
eCargo Chief Executive Officer Lawrence Lun commented,
“We are delighted to work with Nestlé, one of the largest and
longest-standing companies in the world, to manage and broaden its
customer base in China by leveraging our supply chain platform,
Flow. The opportunity to partner with Nestlé is further validation
of our capability to fulfill our mission to help brands sell
more.
“Chinese consumers in tier 1 and 2 cities are already habitual
coffee consumers, but the surging popularity of coffee culture in
tier 3 and 4 cities means there is significant room for further
growth and expansion.”
Nestlé Head of Omni Strategy and F&B Cross Border
eCommerce Daniel Wong commented, “We are excited to have eCargo
on-board to support the future growth of our Dairy and Coffee
cross-border business.
“eCargo brings a wealth of experience in both logistic and
commercial areas to help optimise our supply chain costs as well as
identify growth opportunities in the dynamic China market.
We are looking forward to delivering double digit growth
together with eCargo.”
About eCargo Holdings Limited
eCargo Holdings Limited is an ASX-listed supply chain solutions
provider helping brands expand and sell more in the Asia market,
with a specific focus on China. eCargo’s one stop service covers
logistics, eCommerce, Online to Offline distribution and B2B supply
chain solutions. Trusted by brands across different categories,
eCargo builds an agile, digitalised, and integrated supply chain
infrastructure to drive operational efficiency for brands to
deliver omnichannel growth in new markets.
1
https://www.mordorintelligence.com/industry-reports/china-coffee-market
2
https://www.nestle.com/media/pressreleases/allpressreleases/full-year-results-2022
3
https://www.statista.com/statistics/1305707/china-online-market-share-of-leading-coffee-product-brands/#:~:text=In%20the%20first%20quarter%20of,commerce%20platforms%20were%20from%20Nestl%C3%A9.
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version on businesswire.com: https://www.businesswire.com/news/home/20231101115917/en/
For further information, please contact: Investor
Relations Eric Kuret Automic Group
eric.kuret@automicgroup.com.au +61 417 311 335
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