Skillsoft Research Reveals Organizations Struggling to Balance CSR Core Values With External Pressures
16 Novembro 2023 - 10:00AM
Business Wire
2023 Corporate Social Responsibility at Work
Report reveals shifting CSR motivators and priorities as external
pressures mount
Skillsoft (NYSE: SKIL), a leading platform for
transformative learning experiences, today released findings from
its latest Corporate Social Responsibility (CSR) at Work
Report. The study reveals that only 13% of surveyed working
professionals say their organizations’ CSR commitments are driven
by “doing the right thing,” a significant drop from 40% who said
the same last year. Instead, as altruism of the past gives way to
external pressures, half of respondents shared that corporate CSR
efforts are now primarily driven by customer feedback, government
mandates, and public perception.
Motivation aside, organizations and executive leaders are making
CSR a greater priority. Two-thirds of respondents say CSR has
become more important since last year and the largest portion said
efforts are now being driven by the C-Suite, a shift from last
year's findings that showed managers leading the charge. Under
C-Suite leadership, 55% of respondents also reported CSR budgets
increasing for the second consecutive year, with training and
education emerging as the top area of investment (41%). When asked
about the top three benefits of CSR investment, respondents cited
improved brand recognition, business reputation, and sales and
customer loyalty, respectively.
“CSR has the potential to drive positive change for the world,
but it must stem from genuine, meaningful action. When executed
correctly, CSR programs effectively balance purpose, product, and
profit to create shared value for all stakeholders - customers,
investors, and society at large,” said Michelle Boockoff-Bajdek,
Chief Marketing and Sustainability Officer, Skillsoft. “Consistent
training coupled with full company support will ensure these
initiatives are ingrained in every facet of the organization – from
sales to operations and finance, and everywhere in between. Whether
organizations are just starting or have been on their CSR journey
for years, authenticity and education are key and must be
interwoven into all aspects of the business.”
For the second consecutive year, Skillsoft’s report revealed
that the top three CSR program priorities are diversity, equity,
and inclusion (DEI), improving labor policies, and participating in
fair trade, respectively. As laws around the world call for better
business practices, CSR programs must match those efforts to be
competitive among peers, earn trust and loyalty among customers,
and retain and attract talent.
Additional takeaways from Skillsoft’s 2023 report include:
Generative AI (GenAI) is impacting CSR and ESG.
- 84% of respondents believe GenAI will impact ESG reporting and
decision making.
- The largest portion of these respondents say GenAI already
supports governance initiatives by helping with ESG reporting and
decision-making processes.
Employees and leadership share a similar opinion on the
success of CSR programs.
- Respondents rate the overall success of their company’s CSR
efforts at 65%. They predict leadership shares a similar rating of
66%.
- Respondents believe CSR program issues can be remedied by an
investment in long-term plans (35%), including training and
education programs. This was followed by commitment of time and
people (32%) and the creation of authentic connections and
partnerships (20%).
CSR reporting differences remain between private and public
companies.
- 70% of survey respondents say their organization publishes an
annual CSR report. Less than half (49%) of private companies are
likely to publish a CSR report, down from 57% last year. A majority
(51%) of public companies are likely to publish a CSR report.
- CSR reports are likely more popular with public companies as
they are likely influenced by government mandates and increasing
accountability from investors and other stakeholders.
- The health and security of employees and community members
remained respondents’ top way to measure CSR success for the second
year in a row. New this year, industry and awards recognition,
ranked second, followed by greenhouse gas emission levels.
CSR continues to be a priority but may eventually be eclipsed
by ESG efforts.
- 86% of respondents report that their organization has an ESG
program, while 71% say the same about a CSR program.
- 62% say their organization’s focus remains on CSR because it
covers a broader range of issues than ESG. Yet, 50% say ESG efforts
are replacing CSR efforts.
Download this year’s Corporate Social Responsibility at Work
Report for actionable insights and advice on building strong
CSR programs.
Report Methodology:
Skillsoft's 2023 Corporate Social Responsibility at Work survey
was conducted online from July to September 2023 using the
Qualtrics XM Platform. Skillsoft distributed survey invitations to
professionals around the world. The survey was made available in
web articles, online newsletters, and social media. The survey
yielded 868 complete responses and was then tabulated using the
Qualtrics XM Platform.
About Skillsoft
Skillsoft (NYSE: SKIL) delivers transformative learning
experiences that propel organizations and people to grow together.
The Company partners with enterprise organizations and serves a
global community of learners to prepare today’s employees for
tomorrow’s economy. With Skillsoft, customers gain access to
blended, multimodal learning experiences that do more than build
skills, they grow a more capable, adaptive, and engaged workforce.
Through a portfolio of best-in-class content, a platform that is
personalized and connected to customer needs, world-class tech and
a broad ecosystem of partners, Skillsoft drives continuous growth
and performance for employees and their organizations by overcoming
critical skill gaps and unlocking human potential.
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Investors Chad Lyne chad.lyne@skillsoft.com
Media Cameron Martin
cameron.martin@skillsoft.com
Skillsoft (NYSE:SKIL)
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