JetBlue Donates 2 Million TrueBlue Points to Make-A-Wish® in Celebration of Giving Tuesday
28 Novembro 2023 - 11:00AM
Business Wire
JetBlue Wraps Up Annual JetBlue For Good® Month
Inviting Customers to Join in the Good through TrueBlue Point
Donations
JetBlue (Nasdaq: JBLU) is continuing its longstanding tradition
of service by donating 2 million TrueBlue points to Make-A-Wish in
celebration of Giving Tuesday and JetBlue For Good month. As a
national airline partner since 2012, JetBlue is proud to continue
facilitating more wishes granted for children battling critical
illnesses across the country, and invites customers to join in the
good through its TrueBlue points donation platform.
“I am inspired by the unwavering commitment and passion from our
crewmembers and customers who consistently enable us to give back
to the local communities that we serve through our charity
partners,” said Icema Gibbs, vice president of CSR and DEI,
JetBlue. “Our longstanding partnership with Make-A-Wish is a great
example of how we foster JetBlue’s value of caring across our
culture as we help create special moments of joy for children and
families across our network.”
Since September 2022, Make-A-Wish has redeemed 18.9 million
TrueBlue points as part of its partnership with JetBlue and the
airline’s points donation platform. As more than 70 percent of all
wishes involve air travel, JetBlue is able to play a significant
role in granting wishes with these points donations across all 58
Make-A-Wish chapters. JetBlue is proud to support a variety of
charitable organizations year-round through points donations, where
all points donated go directly to the selected charity, and each
charity may use the points for travel for their organization.
TrueBlue loyalty members can donate points directly on the platform
to charities and causes like Make-A-Wish and many others.
"Make-A-Wish needs almost 3 billion airline miles and points to
fulfill travel wishes for children battling critical illnesses each
year, making them a critical resource to grant the wish of every
eligible child waiting," said Leslie Motter, president and CEO of
Make-A-Wish America. "Make-A-Wish is exceptionally grateful for our
partnership with JetBlue. This donation reflects our shared belief
that a wish gives children a piece of their childhood back."
Sharing our Good: A sample of JetBlue For Good
Initiatives
In addition to donating points, JetBlue’s crewmembers have
donated their time through volunteer projects across the airline’s
network, including fundraising initiatives, youth and
education-focused events and care efforts for local communities
such as:
- Swing for Good – JetBlue’s 13th annual Swing for Good
fundraising initiative reached new heights through its golf classic
and Bid for Good online auction. JetBlue’s Swing for Good
initiative has raised over $9 million for JetBlue’s roster of
charitable partners with this year’s $1 million contribution
directly benefiting the JetBlue Foundation, honoring the
Foundation’s 10-year anniversary.
- Summer ACE Academies – Throughout the summer, the
JetBlue Foundation partnered with the Organization of Black
Aerospace Professionals (OBAP) and their Aerospace Career Education
(ACE) program to host ACE Academies in New York, Fort Lauderdale,
and Orlando. ACE Academies play a vital role in cultivating the
next generation of diverse aerospace leaders, reinforcing the
airline’s mission to inspire humanity. JetBlue crewmembers from
across the organization worked with OBAP to share special
experiences and conduct workshops about careers in aviation for
more than 150 students.
- ‘Sweet Cases’ for Foster Love– JetBlue teamed up with
long-standing partner, Foster Love, to provide foster children with
hand-decorated duffel bags and care items, also known as ‘Sweet
Cases.’ In more than 30 cities across the airline’s network,
crewmembers volunteered their time to package duffle bags. Over the
last decade, JetBlue has proudly supported over 10,000 youth
through its partnership with Foster Love, formerly known as
Together We Rise.
While JetBlue For Good month is celebrated in November, the
airline is proud to support volunteerism across its network
year-round. For more information on JetBlue’s Corporate Social
Responsibility platform, visit jetblue.com/jetblue-for-good.
About JetBlue For Good
Since its launch in 2016, the JetBlue For Good initiative has
united and supported key areas that are most important to the
airline’s customers and crewmembers. JetBlue’s core programs and
partnerships make direct change in the areas where its customers
and crewmembers live and work by enhancing education and providing
access to those that are traditionally underserved. Giving back to
the communities it serves has always been at the heart of JetBlue’s
mission to inspire humanity, and through JetBlue For Good
initiatives the airline ensures that all crewmembers and their
passions can carry the same theme – being good, for the good of
all.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San
Juan. JetBlue, known for its low fares and great service, carries
customers to more than 100 destinations throughout the United
States, Latin America, the Caribbean, Canada and Europe. For more
information and the best fares, visit jetblue.com.
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JetBlue Corporate Communications Tel: +1.718.709.3089
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