Similarweb and HypeAuditor Release Digital Marketing Benchmarks for Seven Industries
11 Dezembro 2023 - 12:45PM
Business Wire
Benchmarks report offers free access to wealth of competitive
intelligence
In a time of economic and budgetary turmoil, digital marketers
can take advantage of a free resource to understand the competitive
landscape and how they can compete better.
“This is the kind of comparative data companies often spend a
lot of money having consultants compile as they seek to optimize
and improve their own performance,” Similarweb CEO Or Offer said.
“We’re sharing it for free to give businesses who operate online a
taste of what our platform offers in terms of competitive
intelligence. And of course, we stand ready to assist clients with
deeper and richer investigations of the online landscape across the
web, mobile apps, and ecommerce platforms.”
The 2024 Marketing Benchmark Report, created in partnership with
influencer marketing specialist HypeAuditor, presents detailed
digital marketing benchmarks for seven industries in the US: Hotels
& Accommodation, Beauty & Cosmetics, Consumer Electronics,
Home and Garden, Jewelry & Luxury, Pet Food & Supplies, and
Fashion & Apparel.
"It’s safe to say that influencer marketing has come a long way
since its inception; no longer on the sidelines of the digital
marketing landscape, it now stands as one of its pivotal forces,”
HypeAuditor CEO Alex Frolov said. “This report underscores the most
essential influencer marketing metrics, and in doing so, makes a
startling revelation – not only has influencer marketing become
integral to shaping brand narratives and connecting with audiences,
but it has also reached a point where its impact is nearly
equivalent to that of other marketing channels."
For each of the seven categories, Similarweb and Hype Auditor
studied 1,000 of the most visited web domains to determine what
separates the “giants” (the top 10) from the challengers (ranked 11
to 100), and the “up-and-comers” (101-1,000).
Key metrics covered include:
- Website traffic: overall and by specific marketing channel
(including direct, organic, paid, and referral)
- Website engagement metrics: bounce rate, pages per visit, time
spent on site
- Instagram followers
- Influencer marketing reach
With Google algorithm changes, AI disruptions, and the growing
importance of TikTok and Instagram influencers, keeping track of
the competitive environment is more important than ever. Getting
ahead requires knowing where your organization leads and where it
is lagging.
Unfortunately, benchmarking is a complex task that’s often
forgotten, deferred, or squeezed out of budgets. “With this report,
we can help digital marketers contextualize their performance, set
goals and find opportunities in 2024,” Offer said.
Download the full report, 2024 Marketing Benchmark Report.
About Similarweb
Similarweb powers businesses to win their market with leading
Digital Data. Similarweb reveals what is happening online and
provides businesses with the essential digital data & analytics
needed to build strategy, optimize customer acquisition and
increase monetization. We empower our users to be the first to
discover and capture the best business opportunities and stay alert
to react instantly to emerging threats to their business.
Similarweb products are easy to use and integrated into users’
workflow, powered by advanced technology, and based on
comprehensive digital data.
Learn more: Similarweb | Similarweb Digital Data
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Disclaimer: All names, brands, trademarks, and registered
trademarks are the property of their respective owners. The
data, reports, and other materials provided or made available by
Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
using its advanced data methodologies. Similarweb shall not be
responsible for the accuracy of such data, reports, and materials
and shall have no liability for any decision by any third party
based in whole or in part on such data, reports, and materials.
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version on businesswire.com: https://www.businesswire.com/news/home/20231211284189/en/
Press: David F. Carr Similarweb
david.carr@similarweb.com
Investors: Raymond “RJ” Jones Similarweb
raymond.jones@similarweb.com
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