New Intuit QuickBooks Global Brand Campaign Celebrates How Small Businesses "Business Differently" to Achieve Their Vision of Success
14 Dezembro 2023 - 10:30AM
Business Wire
US Campaign Debuts with Football Star Saquon
Barkley Introducing New 5.00% APY with QuickBooks Money and
Challenges Audiences to “See Success Differently”
Intuit Inc. (Nasdaq: INTU), the global technology platform that
makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp,
today announced a global QuickBooks brand platform, “Business
Differently,” focused on reaching the growing population of
solopreneur small business owners. This new multi-channel campaign
debuts this week in the US and introduces an industry-leading 5.00%
APY* - over 70 times the US average - with QuickBooks Money, a new
subscription-free payments and banking solution.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231214986076/en/
(Photo: Business Wire)
“Every small business is unique, and this campaign underscores
what we see from our customers everyday — that their individualized
approach can create outsized success,” said Javier Martin,
Director, Global Brand Development for QuickBooks. “This campaign
shows that QuickBooks offers small businesses of all sizes much
more than accounting. We help our customers do business on their
terms with our range of dynamic money management tools.”
QuickBooks Money is designed to help millions of solopreneurs
get paid and manage their money end-to-end, with no monthly fees or
minimum balance requirements and is available via web and mobile
app. This all-in-one solution combines two industry-leading
financial services - QuickBooks Checking and QuickBooks Payments.
QuickBooks Checking delivers a business banking hub through a
purpose-built bank account provided by our partner Green Dot
Bank.
As solopreneur businesses grow and require additional tools to
help manage their business, they’ll have a seamless path to upgrade
to the full range of solutions the QuickBooks platform offers such
as accounting, payroll, workforce management, and more. Customers
currently using the QuickBooks Checking offering integrated with
QuickBooks Online or as part of QuickBooks Money both earn 5.00%
APY* on envelopes balances.
The “Business Differently” campaign - created in partnership
with QuickBooks’ creative agency of record FCB and other marketing
agencies - includes a television spot featuring football star
Saquon Barkley, who helps shine the spotlight on a solopreneur
sports photographer capturing action on the field. The ad’s focus
on the small business owner shifts the attention off the field and
encourages viewers to cast aside preconceived notions of success,
while showcasing how tools like QuickBooks Money can power
solopreneurs on their business journey.
In addition to two TV ads, the campaign features social media,
influencer, and custom content campaigns that bring the “Business
Differently” concept to life, including:
- A social campaign that activates across social media platforms
to depict how real solopreneurs are doing “business differently”
with personal stories and creative storytelling. The social
campaign was created in partnership with social media agency of
record Alma.
- A cohesive influencer campaign that allows small business
owners, including Manscapers co-founder James DeSantis who appears
in one of the TV spots, to share solopreneur success stories and
how they “business differently.” The influencer program is produced
in partnership with Collectively.
- A new solopreneur content hub on the QuickBooks blog that
offers ‘how-to’ resources and downloadables, real small business
stories, and more to help solopreneurs see how doing “business
differently” can help them achieve success.
For more information on QuickBooks Money visit here, and to view
the campaign creative, visit:
https://www.youtube.com/watch?v=cYfd9VamOQE.
Intuit is a technology company, not a bank. Banking services
provided by our partner, Green Dot Bank, Member FDIC.
About Intuit
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With 100
million customers worldwide using TurboTax, Credit Karma,
QuickBooks, and Mailchimp, we believe that everyone should have the
opportunity to prosper. We never stop working to find new,
innovative ways to make that possible. Please visit us at
Intuit.com and find us on social for the latest information about
Intuit and our products and services.
Product Information:
Money movement services are provided by Intuit Payments Inc.,
licensed as a Money Transmitter by the New York State Department of
Financial Services.
QuickBooks Money: QuickBooks Money is a standalone Intuit
offering that includes QuickBooks Payments and QuickBooks Checking.
Intuit accounts are subject to eligibility criteria, credit, and
application approval. Banking services provided by and QuickBooks
Visa Debit Card are issued by Green Dot Bank, Member FDIC, pursuant
to a license from Visa U.S.A. Inc. Visa is a registered trademark
of Visa International Service Association. QuickBooks Checking
Deposit Account Agreement applies. Banking services and debit card
opening are subject to identity verification and approval by Green
Dot Bank. Money movement services are provided by Intuit Payments
Inc., licensed as a Money Transmitter by the New York State
Department of Financial Services. No subscription cost or monthly
fees. Other fees and limits, including transaction-based fees,
apply.
*Annual percentage yield: The annual percentage yield
("APY") is accurate as of Dec 13, 2023, and may change at our
discretion at any time. The listed APY will be paid on the average
daily available balances distributed across your created envelopes
within your primary QuickBooks Checking account. Balances held
outside an envelope will not earn interest. See Deposit Account
Agreement for terms and conditions.
Envelopes: You can create up to 9 Envelopes within your
primary QuickBooks Checking account. Money in Envelopes must be
moved to the available balance in your primary QuickBooks Checking
account before it can be used with your debit card or ACH
transactions. Envelopes within your primary QuickBooks Checking
account will automatically earn interest once created. At the close
of each statement cycle, the interest earned on funds in your
Envelopes will be credited to each Envelope in proportion to the
average daily balance of each Envelope. See Deposit Account
Agreement for terms and conditions.
Claims:
Industry-leading APY: Competitive rate information based
on publicly available data for small business checking accounts
provided by the largest national and online banks as of October 16,
2023. APYs are subject to change at any time.
Over 70x U.S. average APY: The average interest rate is
based on the Federal Deposit Insurance Corporation's national rate
published the week of October 16, 2023. Learn more. Terms,
conditions, pricing, special features, and service and support
options subject to change without notice.
This information is intended to outline our general product
direction, but represents no obligation and should not be relied on
in making a purchasing decision. Additional terms, conditions and
fees may apply with certain features and functionality. Eligibility
criteria may apply. Product offers, features, functionality are
subject to change without notice.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231214986076/en/
Intuit QuickBooks: Dan Mahoney Dan_Mahoney@intuit.com
Jen Garcia Jeng@accesstheagency.com
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