Digimarc Offers Free Digital Watermark Embedding and Detection Tools to Device and Chip Manufacturers and Content Creation Platforms
04 Janeiro 2024 - 10:00AM
Business Wire
Digital Watermarking Pioneer Doubles Down on
Commitment to Protect Digital Content Owners and Consumers
Digimarc Corporation (Nasdaq: DMRC), the leader in product
digitization and pioneer in digital watermarking, today reinforced
its commitment to protect digital content owners and consumers,
announcing the company is offering device manufacturers, chip
manufacturers, and content creation platforms free access to
its Secure, Automated, Fair, and Efficient (SAFE™) digital
watermark embedding and detection tools for digital assets.
The speed with which generative artificial intelligence (AI) is
developing, combined with the lack of regulation and the potential
for heightened dissemination of misinformation in a pivotal
election year around the world, has created the perfect storm.
“Generative AI didn’t create the problems of deepfakes and
intellectual property misappropriation in the digital world, but it
is forcing the world to take long overdue steps to address them,”
said Riley McCormack, Digimarc President and CEO. “We are committed
to protecting and empowering both the creators and consumers of
digital content. Collaboration across an open digital ecosystem is
a critical first step.”
The ability to embed and detect digital watermarks in synthetic
and non-synthetic content at the device or platform level is
fundamental to safeguarding digital assets in the era of AI. It is
also the most secure, efficient, and ubiquitous way to deploy
digital watermarks at scale to create a safer, fairer, and more
transparent internet. In addition to gaining compliance with
upcoming global regulations, device manufacturers (camera,
smartphone, tablet, laptop, and more) and content platforms can now
offer content creators native (on-device or in-platform) tools to
bind authenticity and ownership information to digital assets by
embedding digital watermarks before assets are published, while
also protecting manifests based on the Coalition for Content
Provenance and Authenticity (C2PA) standard. These manifests are
often stripped from content when uploaded to content libraries,
websites, or published on social media. Equally important is
on-device detection. Device manufacturers can now provide their
customers with the ability to receive notification of digital
content's corresponding information, thereby creating a more
transparent digital ecosystem.
Not all digital watermarks are created equal.
Digital Watermarking is the science of hiding information about
an item in the item itself. SAFE™ digital watermarks can
communicate content provenance, authenticity, and copyright
information about a digital asset in a way that is both secure and
bound to the asset itself. To create a safer, fairer, and more
authentic internet, digital watermarks must have five specific
characteristics. Digital watermarks must be covert and machine
readable, immutable, ubiquitous, redundant, and secure.
It is also important to note that metadata or manifests are not
digital watermarks. Information about a digital asset, such as
provenance and ownership, is referred to as metadata. Sometimes
this metadata is stored in a format called a manifest. This
information is critical to determining the ownership or
authenticity of digital content. This said, metadata and manifests
are not immutable, redundant, or ubiquitous. Metadata is easily
removed from files. Digital watermarks, when embedded in a digital
asset, give metadata enduring value, acting as a tether to retrieve
a digital asset’s correct and unaltered manifest, and related
metadata.
“We believe tools like robust digital watermarks can change our
digital ecosystem from one of uncertainty, unfairness, and
suspicion to one of greater authenticity, fairness, and trust,”
said McCormack. “The technology to authenticate content online is
available today, and as the pioneer and widely-recognized leader in
digital watermarking, Digimarc will continue to lead the way for
the creation of a system that protects the rights of content owners
and consumers.”
Last month, Digimarc introduced the industry-first open-source
web browser extension to validate and display digital asset
manifests based on the C2PA standard. The new Content Credentials
Chrome extension allows content consumers to check images for C2PA
manifests – adding a Content Credentials pin (“CR”) to the image if
a manifest is present. The web browser extension is now available
in the Chrome Web Store.
We invite you to connect with us directly to learn more about
Digimarc’s free offer for device and chip manufacturers and content
platform companies at product@digimarc.com. You can also visit us
at
https://www.digimarc.com/products/digital-content-authentication.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a global leader in
product digitization. A pioneer in digital watermarks, Digimarc
connects every physical and digital item to a digital twin that
enables the capture of product data, records events and
interactions, and supports powerful new automations. Trusted to
deter counterfeiting of global currency for more than 20 years,
Digimarc is also recognized for ensuring product authenticity,
improving plastics recycling, and more, with a commitment to
promoting a prosperous, safer, and more sustainable world. In 2023,
Digimarc was named to the Fortune 2023 Change the World list and
honored as a 2023 Fast Company World Changing Ideas finalist. See
more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240104093489/en/
Susan Baldwin Digimarc Corporation 509-939-1137
PR@digimarc.com
Nikki Habibi The Hoffman Agency 971-226-4375
Digimarc@hoffman.com
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