Entravision Announces Massive Expansion of Spanish-Language News Coverage
08 Janeiro 2024 - 11:00AM
Business Wire
Entravision (NYSE: EVC), a global advertising solutions, media
and technology company, is excited to introduce the addition of 38
new weekly newscasts on its Univision affiliated television
stations. The expanded news coverage now delivers more than 300
hours of weekly news coverage, across 121 newscasts, to the
influential Latino electorate.
“With 27 years of providing trusted local news to Latinos, we
understand the vital role that local news plays as a lifeline to
our communities,” said Jeffery A. Liberman, President and Chief
Operating Officer. “We are unveiling an unprecedented level of
Spanish-language news coverage in anticipation of an unprecedented
election year. Starting today, advertisers have even more
opportunities to reach Latinos, the most influential voting
electorate, through highly trusted news sources.”
On Saturday, Entravision introduced early and late weekend
newscasts to its Univision stations in Denver, Colorado Springs,
Las Vegas, and San Diego. This expansion more than doubled
Entravision’s weekend news coverage. In addition, starting today,
viewers in Entravision’s 21 Univision markets nationwide will wake
up to a new local morning show: "Despierta al Día." Entravision
will also continue to deliver the midday local news show, "Al Día a
Mediodía," in all of its markets, along with weekday early and late
evening newscasts. All of the newscasts are 100% locally produced
by Entravision's news organization of more than 200 people,
including its trusted anchors and reporters.
“We are committed to providing knowledge-based content to
empower our Latino community, and we strongly believe that
Spanish-language media continues to be their main source of
information,” said Bertha Gonzalez, VP News Operations and
Community Empowerment. “Our unique portfolio allows us to reach key
demographics, including our loyal adult viewers and new and younger
consumers, through our broadcast and digital platforms.”
About Entravision
Entravision (NYSE: EVC) is a global advertising solutions, media
and technology company. Over the past three decades, we have
strategically evolved into a digital powerhouse, expertly
connecting brands to consumers in the U.S., Latin America, Europe,
Asia and Africa. Our digital segment, the company’s largest by
revenue, offers a full suite of end-to-end advertising services. We
have commercial partnerships with Meta, X Corp. (formerly known as
Twitter), TikTok, and Spotify, and marketers can use our Smadex and
other platforms to deliver targeted advertising to audiences around
the globe. In the U.S., we maintain a diversified portfolio of
television and radio stations that target Hispanic audiences and
complement our global digital services. Entravision remains the
largest affiliate group of the Univision and UniMás television
networks. Shares of Entravision Class A Common Stock trade on the
NYSE under ticker: EVC. Learn more about our offerings at
entravision.com or connect with us on LinkedIn and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20240108555888/en/
For more information, please contact:
Christopher T. Young Chief Financial Officer Entravision
310-447-3870
Kimberly Orlando Addo Investor Relations 310-829-5400
evc@addo.com
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