Dynatrace Appoints Laura Heisman as Chief Marketing Officer
10 Janeiro 2024 - 10:00AM
Business Wire
Former VMware CMO to play a pivotal role in
creating, optimizing, and personalizing the company’s end-to-end
customer experience
Dynatrace (NYSE: DT), the leader in unified observability and
security, today announced the appointment of Laura Heisman as Chief
Marketing Officer (CMO), effective January 16, 2024. Laura will
succeed Mike Maciag, who has served as the Dynatrace CMO for five
years. Maciag will stay at Dynatrace in an advisory capacity
through April 2024.
Heisman brings three decades of experience reaching enterprise,
developer, consumer, and corporate audiences. Most recently, she
was CMO at VMware, leading the global marketing organization.
Before VMware, she was a member of the GitHub executive leadership
team, serving as vice president of communications and corporate
marketing. Heisman also spent over a decade at Citrix, serving as
vice president of communications and leading the company’s
worldwide communications and brand awareness program. She holds a
Bachelor of Arts in Communications from San Diego State University.
As an advocate for women working in technology, she has served as
the executive sponsor of women employee resource groups at VMware,
GitHub, and Citrix.
“I am thrilled to welcome Laura to Dynatrace,” said Rick
McConnell, Dynatrace Chief Executive Officer. “With her proven
track record of crafting impactful marketing strategies across
diverse sectors and for some of the most recognizable brands in the
technology industry, she will play a pivotal role in creating,
optimizing, and personalizing the end-to-end experience for our
customers and partners. Her expertise, passion, vision, and
customer-first mindset make her the perfect fit for our team. She
will help further position the company to capitalize on the
tremendous market opportunities ahead.”
“I am excited to join Dynatrace, a company at the forefront of
helping customers with their mission-critical requirements for
observability, security, and AI. Each of these elements is
increasingly critical to successful digital transformation
efforts,” said Heisman. “I look forward to helping accelerate
demand, building deep product understanding, driving brand
awareness, and fostering customer loyalty. As a market leader, I
believe Dynatrace is poised to become an iconic company in a
rapidly advancing segment.”
“On behalf of Dynatrace, I’d like to thank Mike for his
leadership and tremendous contribution to the company from before
our IPO to the present,” continued McConnell. “His commitment to
customer success and expanding awareness of our marketplace,
combined with his passion for developing talented marketers, has
helped position Dynatrace for long-term success. I am pleased he
will be with us through a transitional period, and I wish him the
very best for the future.”
About Dynatrace
Dynatrace (NYSE: DT) exists to make the world’s software work
perfectly. Our unified platform combines broad and deep
observability and continuous runtime application security with the
most advanced AIOps to provide answers and intelligent automation
from data at an enormous scale. This enables innovators to
modernize and automate cloud operations, deliver software faster
and more securely, and ensure flawless digital experiences. That’s
why the world’s largest organizations trust the Dynatrace® platform
to accelerate digital transformation.
Curious to see how you can simplify your cloud and maximize the
impact of your digital teams? Let us show you. Sign up for a 15-day
Dynatrace trial.
Cautionary Language Concerning Forward-Looking
Statements
This press release includes certain “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995, including Mr. McConnell’s comments related to Ms.
Heisman’s role and her anticipated impact at Dynatrace, and Ms.
Heisman’s comments related to Dynatrace’s future. These
forward-looking statements include all statements that are not
historical facts and statements identified by words such as “will,”
“expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,”
“estimates,” and words of similar meaning. These forward-looking
statements reflect our current views about our plans, intentions,
expectations, strategies, and prospects, which are based on the
information currently available to us and on assumptions we have
made. Although we believe that our plans, intentions, expectations,
strategies, and prospects as reflected in or suggested by those
forward-looking statements are reasonable, we can give no assurance
that the plans, intentions, expectations, or strategies will be
attained or achieved. Actual results may differ materially from
those described in the forward-looking statements and will be
affected by a variety of risks and factors that are beyond our
control, including the risks set forth under the caption “Risk
Factors” in our Quarterly Report on Form 10-Q filed on November 2,
2023, and our other SEC filings. We assume no obligation to update
any forward-looking statements contained in this document as a
result of new information, future events, or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240110779455/en/
Media Relations: Jerome Stewart VP, Communications
Jerome.Stewart@dynatrace.com
Dynatrace (NYSE:DT)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Dynatrace (NYSE:DT)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024