Long-Term Deal Brings Weekly Live Sports
Entertainment to Netflix
WWE, part of TKO Group Holdings, Inc. (NYSE: TKO), and Netflix
(NASDAQ: NFLX) today announced a long-term partnership that will
bring WWE’s flagship weekly program – Raw – to the world’s leading
entertainment service. This marks a major programming shift as Raw
leaves linear television for the first time since its inception 31
years ago.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240122475252/en/
Beginning in January 2025, Netflix will be the exclusive new
home of Raw in the U.S., Canada, U.K. and Latin America, among
other territories, with additional countries and regions to be
added over time. Likewise, as part of the agreement, Netflix will
also become the home for all WWE shows and specials outside the
U.S. as available, inclusive of Raw and WWE’s other weekly shows –
SmackDown and NXT – as well as the company’s Premium Live Events,
including WrestleMania, SummerSlam and Royal Rumble. WWE’s
award-winning documentaries, original series and forthcoming
projects will also be available on Netflix internationally
beginning in 2025.
“This deal is transformative,” said Mark Shapiro, TKO President
and COO. “It marries the can’t-miss WWE product with Netflix’s
extraordinary global reach and locks in significant and predictable
economics for many years. Our partnership fundamentally alters and
strengthens the media landscape, dramatically expands the reach of
WWE, and brings weekly live appointment viewing to Netflix.”
“We are excited to have WWE Raw, with its huge and passionate
multigenerational fan base, on Netflix,” said Netflix Chief Content
Officer, Bela Bajaria. “By combining our reach, recommendations,
and fandom with WWE, we’ll be able to deliver more joy and value
for their audiences and our members. Raw is the best of sports
entertainment, blending great characters and storytelling with live
action 52 weeks a year and we’re thrilled to be in this long-term
partnership with WWE.”
“In its relatively short history, Netflix has engineered a
phenomenal track record for storytelling,” said Nick Khan, WWE
President. “We believe Netflix, as one of the world’s leading
entertainment brands, is the ideal long-term home for Raw’s live,
loyal, and ever-growing fan base."
With 1,600 episodes to date, Raw is the most iconic show in
sports entertainment. Since its debut in 1993, Raw has delivered
action, compelling drama and unmatched athleticism – 52 weeks a
year. Blending the best of scripted content with unpredictable live
entertainment, the three-hour show has helped launch the careers of
Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H,
John Cena, Roman Reigns, Bianca Belair and Charlotte Flair.
The show is currently the No. 1 show on USA Network, where it
brings in 17.5 million unique viewers over the course of the year.
One of television’s best performing shows in the 18-49 advertising
demographic, Raw trends on X 52 weeks a year while each new episode
is airing. On social media, WWE has more than one billion followers
across its platforms.
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated
media organization and the recognized global leader in sports
entertainment. The company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a
global audience. WWE is committed to family-friendly entertainment
on its television programming, premium live events, digital media,
and publishing platforms. WWE’s TV-PG programming can be seen in
more than 1 billion homes worldwide in 25 languages through
world-class distribution partners including NBCUniversal, FOX
Sports, TNT Sport, Sony India and Rogers. The award-winning WWE
Network includes all premium live events, scheduled programming and
a massive video-on-demand library and is currently available in
approximately 165 countries. In the United States, NBCUniversal’s
streaming service, Peacock, is the exclusive home to WWE Network.
Additional information on WWE can be found at wwe.com and
corporate.wwe.com.
About Netflix
Netflix is one of the world's leading entertainment services
with over 247 million paid memberships in over 190 countries
enjoying TV series, films and games across a wide variety of genres
and languages. Members can play, pause and resume watching as much
as they want, anytime, anywhere, and can change their plans at any
time.
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and
entertainment company that comprises UFC, the world’s premier mixed
martial arts organization, and WWE, an integrated media
organization and the recognized global leader in sports
entertainment. Together, our organizations reach more than 1
billion TV households in approximately 170 countries, and we
organize more than 350 live events year-round, attracting over one
million fans. TKO is majority owned by Endeavor Group Holdings,
Inc. (NYSE: EDR), a global sports and entertainment company.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995
intended to be covered by the safe harbor provisions contained in
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. All
statements in this press release that do not relate to matters of
historical fact should be considered forward-looking statements,
including, without limitation, expected programming and viewer
benefits under the multi-year domestic media rights partnership
with and NBCUniversal. These statements are neither promises nor
guarantees and involve known and unknown risks, uncertainties that
may cause actual results, performance or achievements to be
materially different from what is expressed or implied by the
forward-looking statements, including, but not limited to the
factors discussed in the section entitled “Risk Factors” in TKO’s
final prospectus on Form 424(b)(3) filed with the SEC on September
19, 2023, as any such factors may be updated from time to time.
Forward-looking statements speak only as of the date they are made
and, except as may be required under applicable law, neither TKO
nor WWE undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.
Investors and others should note that TKO announces material
financial and operational information to its investors using press
releases, SEC filings and public conference calls and webcasts, as
well as its Investor Relations site at investor.tkogrp.com. TKO may
also use its website as a distribution channel of material
information about the Company. In addition, you may automatically
receive email alerts and other information about TKO, UFC and WWE
when you enroll your email address by visiting the “Investor Email
Alerts” option under the Resources tab on investor.tkogrp.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240122475252/en/
Media Contacts: For WWE Chris Legentil
Chris.Legentil@wwecorp.com
For Netflix Emily Feingold efeingold@netflix.com
Jake Urbanski jurbanski@netflix.com
Investor Contact: For TKO Seth Zaslow
investor@tkogrp.com
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