Looking for a Deal? Citi Launches New Browser Extension for Savvy Shoppers
23 Janeiro 2024 - 11:00AM
Business Wire
New Citi Shop Program Will Appeal to
Consumers Who Want to Save Money While Shopping Online
For consumers looking to score a deal, Citi introduces Citi
Shop℠, a free shopping desktop browser extension for eligible U.S.
Citi(R) credit cardmembers. Once downloaded, Citi Shop
automatically searches behind the scenes for offers and available
coupons at over 5,000 online merchants. This is the latest example
of how Citi continues to provide additional value to its
cardmembers by saving them time and money.
Time is one of the top barriers for consumers looking to find a
deal. According to a recent Citi study1, more than one-third (35%)
of Americans say it takes too long to find coupons or promo codes
when shopping online and 74% have abandoned an online purchase
because they couldn’t find a deal.
The Citi Shop program helps cardmembers find savings instantly
when shopping online across nearly 30 different categories
including clothing and apparel, beauty products, consumer
electronics, household items, pet essentials and more.
“We are always looking for new ways to make our cardmembers’
lives easier and help maximize the return on their purchases,” said
Pam Habner, Head of U.S. Branded Cards and Unsecured Lending at
Citi. “Citi Shop is a great solution for cardmembers who want to
save money but don’t always have time to search for deals
themselves. Plus, they’ll continue to earn rewards like ThankYou®
Points or miles on their purchases when using a Citi rewards credit
card.”
Cardmembers will simply need to add the extension to a
compatible desktop browser such as Google Chrome, Safari or
Microsoft Edge and enroll their eligible Citi branded U.S. credit
card to begin using it. As cardmembers shop online, they will be
alerted about available offers.
Cardmembers will receive a statement credit to their enrolled
Citi credit card that they can track in the Citi Shop dashboard
available in the Citi Mobile® App or online. The Citi Shop
extension also searches for available coupons that cardmembers can
apply towards their purchases for instant savings directly at
checkout.
“With Citi Shop, we are making it easier than ever for our
cardmembers to save on purchases from a trusted source with a
seamless experience at the point of sale,” said Anthony Merola,
Head of Proprietary Products Management for U.S. Branded Cards at
Citi.
The Citi Shop extension is powered by Wildfire Systems Inc.,
which expands Citi’s existing relationship with the shopping
rewards platform. Citi Ventures, one of Citi’s three venture
investing vehicles, invested in Wildfire in 2022 to support the
company’s ongoing efforts to innovate, expand and drive rewarding
online shopping experiences for consumers.
Eligible Citi credit cardmembers who are interested in
downloading the Citi Shop browser extension can visit
Citi.com/CitiShop to learn more.
About Citi
Citi is a preeminent banking partner for institutions with
cross-border needs, a global leader in wealth management and a
valued personal bank in its home market of the United States. Citi
does business in nearly 160 countries and jurisdictions, providing
corporations, governments, investors, institutions and individuals
with a broad range of financial products and services.
Additional information may be found at www.citigroup.com |
Twitter: @Citi | LinkedIn:www.linkedin.com/company/citi | YouTube:
www.youtube.com/citi | Facebook: www.facebook.com/citi
1 The Citi Shopping Survey was conducted by Wakefield Research
among 1,000 nationally representative adults ages 18+ from the
U.S., including the U.S. territories in December 2023.
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version on businesswire.com: https://www.businesswire.com/news/home/20240122184107/en/
Media Contact: Courtney Klopfer 718-704-4637
Courtney.Klopfer@citi.com
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