Join Tyler Perry and Soledad O’Brien for a Black History Month Conversation on “Creation, Credit & Change” in the Black Community
01 Fevereiro 2024 - 10:30AM
Business Wire
Intuit QuickBooks and Mailchimp to Host Virtual
Event to Honor Black Business Owners and Entrepreneurs
In celebration of Black History Month, Intuit Inc. (Nasdaq:
INTU), the global financial technology platform that makes Intuit
TurboTax, Credit Karma, QuickBooks, and Mailchimp, will host a
fireside chat at Intuit’s new Atlanta office, home of Mailchimp, to
spotlight Black business owners and entrepreneurs who are driving
change through creativity and innovation, and explore the
challenges they face on the road to success.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240201967299/en/
(Photo: Business Wire)
WHAT: In a fireside chat hosted by Intuit QuickBooks and
Mailchimp, leaders in providing technology solutions for small
businesses, Soledad O’Brien will moderate a conversation with Tyler
Perry around “Creation, Credit & Change” in the Black
community. The discussion will explore Perry’s remarkable journey
from entrepreneur to multi-hyphenate and film studio founder,
uncovering how Perry’s creative vision, perseverance, and deep
understanding of his audience led to unprecedented success.
While Black creatives and entrepreneurs such as Perry have long
been trailblazers in their respective industries, too often they
are undervalued for their work. In fact, according to new data from
the Intuit QuickBooks Black History Month Survey which explores the
struggles and successes of Black business owners, over half (57%)
of Black-owned small businesses reported undercharging for their
products and services. Worsening the impact of undercharging for
their products and services, inflation is holding Black-owned small
businesses back from adjusting their prices. Of those Black-owned
businesses not planning a price increase in the next year, 44% say
customer sensitivity to inflation is the primary reason — compared
to 32% of their non-Black peers. Additionally, only 41% of survey
respondents felt that Black creatives and innovators have been
significantly acknowledged for their cultural contributions.
Attendees of the fireside chat will hear first-hand from Perry
about how he overcame these and other challenges, and gain valuable
insights on how small business owners and entrepreneurs can
cultivate prosperity and protect their work in an ever-changing
business landscape.
WHO: The live fireside chat will feature:
- Speaker: Tyler Perry, actor, producer, director, author,
entrepreneur, and philanthropist
- Moderator: Soledad O’Brien, award-winning
journalist
- Small Business Owners: Jilea and Jamie Hemmings - Nourish &
Bloom Market, Catherine Addai - Kaela Kay, Alex Cole Acosta - Soul
Food Cypher, Nicole Davis - Butler-Davis Tax & Accounting, and
Robby Simon - Play.Room
WHEN: Tuesday, February 13, 2024 at 10 a.m. PT / 1 p.m.
ET
WHERE: The fireside chat will broadcast live from
Intuit’s new Atlanta office, home of Mailchimp. Attendees can
register to watch this free, virtual event here.
WHY: Black small business owners and entrepreneurs often
face racial disparities and increased socioeconomic factors that
hinder progress and create a more challenging path to success
compared to their non-Black peers. Despite these challenges, many
Black-owned small businesses are taking risks and working to break
down these barriers in their communities and industries. New data
from the QuickBooks-commissioned survey reveals that 70% of Black
small business owners are the first in their immediate or extended
family to own a business, and almost half (46%) say they’re the
only or one of just a few businesses in their city that offers the
product or service that they provide.
QuickBooks and Mailchimp are committed to supporting and
powering prosperity for the Black community. This fireside chat is
one of many ways that QuickBooks and Mailchimp are working to
amplify, uplift, and connect with small business owners and
entrepreneurs in the Black community to help them continue to
overcome barriers and achieve success.
About Intuit
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With 100
million customers worldwide using TurboTax, Credit Karma,
QuickBooks, and Mailchimp, we believe that everyone should have the
opportunity to prosper. We never stop working to find new,
innovative ways to make that possible. Please visit us at
Intuit.com and find us on social for the latest information about
Intuit and our products and services.
Intuit QuickBooks Black History Month 2024 Survey
Methodology
Intuit QuickBooks commissioned an online survey completed in
January 2024 by 2,069 Black small business owners and 3,440
non-Black small business owners (adults aged 18+) throughout the
US. Eight in 10 (79%) Black business owners surveyed had 1-100
employees and 21% had no employees. Overall, 51% of Black
respondents were male while 49% were female. Nearly 1 in 5 (18%)
Black respondents were Gen Z, 54% were Millennial, 16% were Gen X,
and 12% were Baby Boomers. Percentages have been rounded to the
nearest decimal place so values shown in data report charts and
graphics may not add up to 100%. Responses were collected using
Pollfish audience pools and partner networks with double opt-ins,
random device engagement sampling, and post-stratification based on
census data to ensure accurate targeting and results. Respondents
received remuneration.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240201967299/en/
Intuit QuickBooks: Jaymie Sinlao
Jaymie_Sinlao@intuit.com
Jen Garcia Jeng@accesstheagency.com
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