REPLY: C&A Collaborates With Up Reply to Increase Sales Through a Targeted Onsite Personalisation Strategy in Online Retailing
15 Fevereiro 2024 - 5:30AM
Business Wire
Up Reply, the agency of the Reply Group specialised in
optimising customer experiences, is supporting the international
fashion retailer C&A to implement targeted onsite
personalisation with a predicted increase in sales of 2.5%.
This positive development is the result of an innovative strategy
focused on customer-centric online shopping to improve the overall
shopping experience, increase purchase frequency and sustainably
strengthen customer loyalty.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240215456573/en/
Thanks to an optimized customer journey,
C&A is now benefiting from a forecast sales increase. This is
made possible by a personalization strategy from the experts at Up
Reply. (Photo: Business Wire)
The basis for success is a personalised customer journey
designed by Up Reply, which offers customers a tailored, seamless
shopping experience on the website. Customised content and offers
encourage users to visit the website, even without a specific
purchase intent, and provide optimal support for product research
and selection.
Up Reply relies on the implementation of the Dynamic Yield
platform, the establishment of a "Centre of Excellence" and A/B
tests to deliver a personalised shopping experience in the C&A
web shop. Dynamic Yield was used to create campaign templates to
standardise content along the customer journey. The "Centre of
Excellence" distributes responsibilities and ensures that the
personalisation strategy can be implemented smoothly. Continuous
A/B testing helps to evaluate the relevance of products or
recommendations.
Dr Corinna Ogonowski, Lead User Research & Experimentation
at C&A, summarised: "Up Reply is a good partner for scaling
personalisation and A/B testing programmes. With their strategic
and operational support, we were able to take our programme to a
new level in a short period of time. We have achieved very good
results in optimising the user experience and supporting our
growth. I would particularly like to highlight their technical
expertise with Dynamic Yield and other platforms."
Up Reply also attaches particular importance to the use of
automation solutions. The aim of these measures is to
increase the average order value and reduce the return rate. In
order to tap into new growth potential, marketing campaigns have
been automated and the internationalisation of the personalisation
strategy has been driven forward.
The benefits of personalised content go beyond a better customer
experience and offer retailers clear advantages. These include
increased customer engagement, higher purchase frequency, lower
return rates, increased referrals that lead to lasting customer
relationships and ultimately higher sales.
Roman Goedeke, Reply Executive Partner, commented: "With our
user-centric catalogue of actions, we were able to help C&A
achieve the predicted increase in sales. This project underlines
the importance of targeted onsite personalisation with a coherent
strategy for sustainable business impact and demonstrates how Up
Reply strengthens customer engagement and loyalty, reduces
acquisition costs and increases marketing ROI through innovative
strategies and technologies."
Reply
Reply [EXM, STAR: REY] specialises in the design and
implementation of solutions based on new communication channels and
digital media. As a network of highly specialised companies, Reply
defines and develops business models enabled by the new models of
AI, big data, cloud computing, digital media and the internet of
things. Reply delivers consulting, system integration and digital
services to organisations across the telecom and media; industry
and services; banking and insurance; and public sectors.
www.reply.com
Up Reply
Up Reply is the Reply Group company specialising in digital
growth and experience optimisation. The experts provide
international clients with data-driven methods for personalisation
of digital channels, A/B testing, and analytics across the entire
customer journey. The result is user-centered experiences that
contribute to the business objectives. Up Reply supports with
strategy consulting, onboarding and offers full service with tools
such as Dynamic Yield, Optimizely, Adobe Target or Adobe Analytics,
Google Analytics and Contentsquare. upreply.de/en/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240215456573/en/
Media:
Reply Fabio Zappelli f.zappelli@reply.com Tel.
+390117711594
Sandra Dennhardt s.dennhardt@reply.com Phone +49 170 4546229
Reply (BIT:REY)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Reply (BIT:REY)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024