Holley Performance Brands Set to Engage Nearly Half Million High-Performance Enthusiasts During Exciting 2024 Event Season
14 Março 2024 - 8:30AM
Business Wire
Experiential events reinforce Holley’s
commitment to serving customers across traditional and
growing aftermarket verticals
Holley Performance Brands (NYSE: HLLY), a leader in automotive
aftermarket performance solutions, today announced its full
schedule of experiential marketing events taking place in 2024.
Launching in April, the upcoming event season showcases Holley’s
continued commitment to strengthening its customer focus in its
aftermarket vertical groupings, including Domestic Muscle, Late
Model Truck & Off Road, Euro & Import, and Safety &
Racing.
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This year’s lineup features the return of flagship Holley
events, including multiple Holley LS Fests, Holley Ford Festival
and MoParty. Additionally, Holley is expanding its consumer
engagement program to reach an even broader set of automotive
enthusiasts through participation in more than 20 third party
events, including Overland Expo West, Goodguys Summit Racing
Nationals, and the Sands Sports Super Show. Holley anticipates
engaging as many as 500,000 enthusiasts and customers across its
comprehensive events season.
“Our 2024 event season reflects our ongoing transformation from
a parts supplier into a global leader in high-performance platform
solutions for the automotive aftermarket,” said Matthew Stevenson,
President and CEO, Holley. “These interactions give us valuable
insights that drive innovation, accelerate our growth, fuel our
teammates and supercharge our valued customers, ensuring that
Holley remains at the forefront of the automotive performance
industry now and in the future.”
Kicking off the Holley event season will be LS Fest West, taking
place once again at the Las Vegas Motor Speedway April 26-28.
Consistent with previous years, LS Fest West will include a variety
of high-energy experiences, including racing competitions, off-road
activations, car shows, stunt driver performances and more.
Following the excitement in Las Vegas, will be LS Fest Texas,
held at Texas Motor Speedway May 17-18. In addition to the usual LS
Fest activities, fans can anticipate a truck shootout to identify
the best trucks and a vibrant nightlife atmosphere with more
segments scheduled after dark. Rounding out LS Fest events for the
year will be the event that started it all: LS Fest East at Beech
Bend Raceway in Bowling Green, Kentucky, taking place September
6-8.
Additionally in September, Mopar enthusiasts can mark their
calendars for one of Holley’s most popular events, MoParty at Beech
Bend Raceway September 13-15. This event, marking its fifth year,
promises excitement and thrills for all fans.
Holley will be back at Beech Bend to conclude its 2024 event
season with the Holley Ford Festival September 26-29. This event
will run in conjunction with the NMRA World Finals, their premier
race of the year.
In addition to these flagship events, Holley experiences will be
featured at events and trade shows throughout 2024, including a
return to SEMA in Las Vegas (November 5-8), PRI in Indianapolis
(December 12-14), as well as a variety of expos and racing events
across the country.
2024 Holley Flagship Event
Schedule
- LS Fest West: Las Vegas Motor Speedway, April 26-28
- LS Fest Texas: Texas Motor Speedway, May 17-18
- LS Fest East: Beech Bend Raceway Park, September
6-8
- MoParty: Beech Bend Raceway Park, September 13-15
- Holley Ford Festival: Beech Bend Raceway Park, September
26-29
For more Holley company news, click here.
About Holley
Holley Performance Brands (NYSE: HLLY) is a leading designer,
manufacturer and marketer of high-performance products for car and
truck enthusiasts. Holley offers a leading portfolio of iconic
brands that deliver innovation and inspiration to a large and
diverse community of millions of avid automotive enthusiasts who
are passionate about the performance and personalization of their
classic and modern cars. Holley has disrupted the performance
category by putting the enthusiast consumer first, developing
innovative new products, and building a robust M&A process that
has added meaningful scale and diversity to its platform. For more
information on Holley, visit holley.com.
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Media Relations: Paul Oakley, poakley@tinymightyco.com /
Rachel Withers, rwithers@tinymightyco.com Investor
Relations: Ross Collins / Stephen Poe Alpha IR Group
312-445-2870 HLLY@alpha-ir.com
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