Holley Announces Shift to Holley Performance Brands to Accelerate Growth
20 Março 2024 - 9:30AM
Business Wire
Transformation to be fueled by leveraging
portfolio of iconic brands to drive innovation and engagement in
key consumer verticals
Holley Inc. (NYSE: HLLY), a leader in automotive aftermarket
performance solutions, today announced the strategic evolution of
its operations branding from Holley Performance Products to Holley
Performance Brands. The change underscores the company's goal to
expand its influence and enhance its presence across the
high-performance automotive aftermarket sector. As Holley
Performance Brands, the company is emphasizing a broadened mission
that respects its storied legacy while aiming to accelerate future
growth and innovation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240319617527/en/
Evolving from its previous primary focus on classic muscle and
truck, Holley Performance Brands has reshaped and expanded its
approach to the market by categorizing its offerings into targeted
vertical groupings – Domestic Muscle, Modern Truck & Off-Road,
Euro & Import, and Safety & Racing. This strategic
alignment will allow Holley Performance Brands to better serve a
wider and varied customer base with specialized products and
services, enhancing its market adaptability and consumer
engagement.
"The rebranding to Holley Performance Brands marks a significant
milestone in our journey," said Matthew Stevenson, President and
Chief Executive Officer, Holley. "Our strong and diversified brand
portfolio and alignment along our new vertical groupings are
fueling our transformation and will help drive innovation and
growth. This change propels us into an exciting new era of
automotive performance and reflects that Holley Performance Brands
is not just about parts but part of something more powerful.”
The Holley Performance Brands portfolio harnesses the collective
strength of its iconic brands to create a cohesive and dynamic
customer experience designed to deliver unparalleled enjoyment,
performance, and safety. The branded portfolio offers a source of
strategic competitive advantage and includes iconic brands such as
APR®, Dinan®, Simpson®, Stilo®, Flowmaster®, Holley®, ADS®, Baer®,
Edge®, DiabloSport®, AEM®, MSD® and more than 50 others. Renowned
for their innovation, quality and performance, these brands form
the cornerstone of Holley's aim to meet the diverse and evolving
needs of enthusiasts worldwide.
The company is equally committed to fostering and empowering a
dynamic work environment while making strategic investments to
innovate and prepare for the future. Emphasizing smart simplicity,
Holley Performance Brands is refining its operations to enhance
efficiency and strengthen its impact in the industry. This focused
approach prioritizes initiatives that fuel the company’s teams,
accelerates growth and supercharges its customers – keeping Holley
Performance Brands competitive and responsive in a fast-evolving
market.
In the coming weeks and months, Holley Performance Brands will
undertake a thoughtful transition to the new branding approach and
will be updating key visual touchpoints across its many branded and
marketing assets. Holley Inc will continue as the official
corporate name and the enterprise will continue to trade on the
NYSE under the ticker symbol of HLLY.
For more Holley company news, click here.
About Holley Performance
Brands
Holley Performance Brands (NYSE: HLLY) leads in the design,
manufacturing and marketing of high-performance products for
automotive enthusiasts. The company has a portfolio of iconic
brands, catering to a diverse community passionate about the
customization and performance of their vehicles. Holley Performance
Brands distinguishes itself through a strategic focus on four
consumer vertical groupings, including Domestic Muscle, Modern
Truck & Off-Road, Euro & Import, and Safety & Racing,
ensuring a wide-ranging impact across the automotive aftermarket
industry. Renowned for its innovative approach and strategic
acquisitions, Holley Performance Brands is committed to enhancing
the enthusiast experience and driving growth through innovation.
For more information on Holley Performance Brands and its
dedication to automotive excellence, visit
https://www.holley.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240319617527/en/
Media Relations Contact(s): Tiny Mighty Communications
Rachel Withers, rwithers@tinymightyco.com Paul Oakley,
poakley@tinymightyco.com
Investor Relations Contact(s): Anthony Rozmus / Neel
Sikka Solebury Strategic Communications 203-428-3224
arozmus@soleburystrat.com
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