Manchester United Announces Global Partnership With Malaysia Airlines
22 Março 2024 - 12:00AM
Business Wire
- Malaysia Airlines Named Official Commercial Airline of
Manchester United
Manchester United and Malaysia Airlines have announced a
multi-year partnership which will see the award-winning airline
become the club’s official commercial airline.
As an established and respected name in global aviation,
Malaysia Airlines prides itself on representing Malaysia and
providing best-in-class customised experiences for its passengers,
reflecting the Malaysian culture of a welcoming and hospitable
service.
The partnership was announced by Malaysia Airlines’ Group
Managing Director of Malaysia Aviation Group, Izham Ismail, at a
major industry trade fair in Kuala Lumpur. To celebrate the
announcement, former Manchester United defenders Patrice Evra and
Wes Brown flew to Kuala Lumpur to attend the event, to share their
experiences of travelling the world as both players and ambassadors
for the club.
During the event the two United legends were asked about the
significance of the new partnership:
“Manchester United has fans from all over the world, and the
passionate support we have here in Asia never fails to impress me.
I am pleased to be able to share our partnership with Malaysia
Airlines with those fans and introduce them to the best-in-class
service they offer. Wes and I travelled here on Malaysia Airlines,
and I would like to thank them for such a comfortable journey. From
the food to the comfortable seats and friendly service, everything
was perfect,” said Patrice Evra.
“I am fortunate enough to represent Manchester United at events
all over the world. I have visited Malaysia many times, and I am
always blown away by the warm welcome I receive. Malaysia Airlines
is a true representation of Malaysia’s friendly culture, and I
cannot wait to work with them to engage with our fantastic
supporters,” said Wes Brown.
Also speaking at the event was Manchester United’s CEO of
Alliances and Partnerships, Victoria Timpson, who said: “Manchester
United has a long-standing and proud connection with Malaysia, with
a history of passionate support from across the country. We have
three official Malaysian supporter's clubs, with the Kuala Lumpur
branch boasting one of the club's largest supporter communities,
reflecting the country's love of all things United.
“We are very pleased to welcome Malaysia Airlines to our family
of partners and look forward to sharing with our global fans its
trusted, welcoming and hospitable service.”
Group Managing Director of Malaysia Aviation Group, Izham
Ismail, said, “We are delighted to announce this exciting
partnership with Manchester United, a club synonymous with
excellence and sporting passion around the world.
“This collaboration brings together two global icons, Malaysia
Airlines and Manchester United, and will create unforgettable
experiences for our fans and customers. Aligning with a globally
recognised club like United places Malaysia Airlines in front of a
massive worldwide audience, significantly boosting brand
recognition, especially in Europe and Southeast Asia where United
has a large fanbase. We look forward to the exciting opportunities
this collaboration brings and the joy it will bring to football
enthusiasts worldwide.”
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 146-year heritage we have
won 67 major trophies, enabling us to develop the world’s leading
sports brand and a global community of 1.1 billion fans and
followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue
from multiple sources, including sponsorship, merchandising,
product licensing, new media & mobile, broadcasting and match
day.
About Malaysia Airlines
Malaysia Airlines is the national carrier of Malaysia, offering
the best way to fly to, from and around Malaysia through its
premium and full-service offerings. Malaysia Airlines carries up to
40,000 guests daily on memorable journeys inspired by Malaysia’s
diverse richness. As the nation’s flag bearer, it embodies the
incredible diversity of Malaysia; capturing its rich traditions,
cultures and cuisines via its inimitable Malaysian Hospitality
across all customer touch points.
Since September 2015, the airline has been owned and operated by
Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group
(MAG), a global aviation organisation that comprises of different
aviation business and lifestyle travel solution portfolios aimed at
serving global air travel needs. The airline is committed to
facilitating safe and seamless travels by placing safety and
hygiene as the anchor across all end-to-end consumer touchpoints in
line with its MHFlySafe initiative. Via its alliance with
oneworld®, Malaysia Airlines offers superior connectivity to more
than 900 destinations in 170 territories across the globe. For more
information, please visit www.malaysiaairlines.com and download the
Malaysia Airlines app to get the latest promotions conveniently at
your fingertips.
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Manchester United Kate Lowe +44 (0) 7785 451 035
kate.lowe@manutd.co.uk
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