New Home Collections for Children, Teens and
Adults Feature One-of-a-Kind Prints and Patterns in Celebration of
Lilly Pulitzer’s 65th Anniversary
Pottery Barn, Pottery Barn Kids and Pottery Barn Teen, portfolio
brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today three new collections in collaboration with celebrated resort
wear brand, Lilly Pulitzer. Building on the successful partnership
which began in 2018, the new collections feature outdoor
accessories, towels, bedding, décor and occasional furniture in
Lilly Pulitzer’s sunny and optimistic aesthetic. All items in the
collections are available exclusively at Pottery Barn, Pottery Barn
Kids and Pottery Barn Teen.
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Lilly Pulitzer x Pottery Barn (Photo:
Pottery Barn)
Lilly Pulitzer’s rich history began 65 years ago in Palm Beach,
Florida when the brand’s namesake founder started a juice stand to
spark joy in her daily life. A true original with the confidence to
stand out in a crowd, Lilly Pulitzer’s brand eventually blossomed
into creating iconic shift dresses and evolved to become the
beloved resort wear brand it is today. The enduring legacy of
boldness and casual glamour associated with Lilly Pulitzer is
epitomized by her innovative use of colorful prints,
revolutionizing the fashion industry, and defining the brand’s
vibrant aesthetic.
Rooted in the playful colors and patterns that Lilly Pulitzer is
known for, the new collections from Pottery Barn, Pottery Barn Kids
and Pottery Barn Teen bring the “resort state of mind” lifestyle
into the home. Crafted with sustainably made materials that are
designed to last, the textiles in each of the collections feature
tropical motifs on hand-quilted bedding made of soft cotton.
Vibrant designs paired with woven accents create a cheerful and
welcoming collection for the nursery or bedroom. The Lilly Pulitzer
collaboration also includes functional outdoor towels, outdoor
pillows and pool loungers to celebrate the spirit of Summer and
backyard entertaining for all ages.
“We’re thrilled to expand upon our partnership with the iconic
Lilly Pulitzer brand for all ages of Pottery Barn brand customers,”
said Marta Benson, Chief Executive Officer of Pottery Barn Brands.
“Building on the success of our debut collaboration in 2018, our
teams have come together to deliver new collections that celebrate
the resort-style luxury and fun spirit of the beloved Lilly
Pulitzer lifestyle.”
“This year marks Lilly Pulitzer’s 65th anniversary and this
milestone is a celebration of the brand's legacy. It’s also a
testament to the enduring joy we bring to wardrobes, and into homes
thanks to our incredible partners at Pottery Barn brands,” said
Michelle Kelly, CEO, Lilly Pulitzer. “We are truly grateful for the
overwhelming enthusiasm consumers have shown for our previous
collaborations, and here's to another year of spreading sunshine
and color at Pottery Barn, Pottery Barn Kids and Pottery Barn
Teen!”
The collections are available online now at potterybarn.com,
potterybarnteen.com, and potterybarnkids.com. The collection can be
added to Pottery Barn Kids baby registries and Pottery Barn wedding
registries. All items are shoppable on the Pottery Barn brands’
Apps. Join the conversation on social media with @potterybarn,
@potterybarnkids and @potterybarnteen.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable, and stylish home furnishings. The brand is dedicated
to beautiful ideas for real life, quality products that are crafted
to last, sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting, and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its catalogs,
stores, and website. Pottery Barn is also part of The Key Rewards,
a free-to-join loyalty program that offers members exclusive
benefits across the Williams-Sonoma, Inc. family of brands, the
world’s largest digital-first, design-led and sustainable home
retailer. The company is headquartered in San Francisco,
California.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings
and solutions to create spaces that reflect who teens are and how
they live. Available online and in stores globally, Pottery Barn
Teen brings the best in quality design with a focus on eco-friendly
and sustainable materials that have a low impact on the
environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn
Teen’s offering of dorm furniture and essentials with the same
quality and commitment to style. Pottery Barn Teen is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT LILLY PULITZER
In 1959-ish, Lilly Pulitzer set out to create her own happiness,
opening a juice stand in Palm Beach. In need of an everyday
uniform, she asked her dressmaker for something to camouflage
splashes of citrus juice. The result? A comfortable, sleeveless
shift dress made of colorful printed cotton.
Since those early days, Lilly designs have been beloved for
their casual glamour, vibrant optimism, and endlessly joyful
spirit. Lilly was an original with the confidence to break all the
rules, the humility to pull it off, and the vision to make women
feel as good as they look. Today, her spirit is reflected in the
brand’s imaginative prints and lively colors, which inspire
everyone to shine bright and stand out. Learn more at
www.lillypulitzer.com.
WSM-PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240326104845/en/
Pottery Barn: PR@potterybarn.com
Pottery Barn Kids and Teen: PR@potterybarnkids.com
PR@pbteen.com
Lilly Pulitzer: LillyPulitzer@wearebmf.com
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