Seventh Annual Hot Wheels™ Legends Tour Presented by Mobil 1 Kicks Off on May 11 in Miami
22 Abril 2024 - 11:00AM
Business Wire
- Seeking out the ultimate custom car build to immortalize as
a Hot Wheels 1:64 die-cast, the tour will bring one of the world’s
largest traveling car shows to 13 countries, beginning May 11 at a
Miami area Walmart location.
- New for 2024, Hot Wheels and Walmart will partner to select
an online submission to compete in the Global Semi-Final
- The Tour will culminate in November with a virtual Global
Grand Finale, where the next Hot Wheels die-cast will be selected
and inducted into the Hot Wheels Garage of Legends™
- Vehicle submissions are now open for the 2024 Hot Wheels™
Legends Tour at HotWheels.com/Legends
The Hot Wheels Legends Tour presented by Mobil 1 is a global
phenomenon and back for its seventh year in search of the next
Garage of Legends inductee. Beginning May 11, car builders from
around the world will compete for a chance to have their
one-of-a-kind car immortalized as a 1:64-scale die-cast and join a
legendary group of Garage of Legends life-size Hot Wheels vehicles.
Celebrating car builders and enthusiasts around the world in their
drive to be legendary, this year’s Tour kicks off in Miami with a
live event, in partnership with Walmart, on May 11 and will travel
across 13 countries.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240422656064/en/
The Hot Wheels Legends Tour presented by
Mobil 1 returns for its seventh year. Celebrating car builders and
enthusiasts around the world in their drive to be legendary, this
year’s Tour kicks off in Miami with a live event, in partnership
with Walmart, on May 11 and will travel across 13 countries.
(Photo: Business Wire)
For 2024, Hot Wheels is leaving no stone unturned in its search
for the next Hot Wheels die-cast, with new event stops in Columbia
and the United Arab Emirates. The United States will host 11
regional events at Walmart locations across the country,
culminating with the Global Semi-Final and the Global Grand Finale
in November.
“The dedication and enthusiasm we see at Hot Wheels Legends Tour
events around the world keep us motivated to build on the tour
every year to find more ways to celebrate custom car builders and
their drive to become legendary,” said Ted Wu, Senior Vice
President and Global Head of Design for Vehicles at Mattel. “This
year, the tour will visit Columbia and the UAE for the first time,
and we can’t wait to see these unique car communities represented
at this year’s Global Semi-Final in November.”
Hot Wheels designers and celebrity judges will examine each
vehicle based on three key categories: authenticity, creativity,
and garage spirit. The brand’s Garage of Legends vehicles push the
boundaries of automotive design and purpose-built performance. When
searching for the next authentically iconic Hot Wheels vehicle, the
judges are looking for extreme, on-trend, relevant vehicles. Judges
will also consider the builder’s overall creativity and how the
project stands out from the crowd. Additionally, extra points will
be awarded when it is evident that the owner put in early mornings,
late nights, grit, and determination into the project.
New for this year, Hot Wheels will celebrate its ongoing
partnership with Walmart by adding a U.S. virtual contest where car
enthusiasts nationwide can submit their passion projects and
participate in the Hot Wheels Legends Tour. Hot Wheels and Walmart
Design Teams will select one vehicle to move on to the Global
Semi-Final in November. Submission details will be announced in the
coming weeks.
The U.S.-based regional events will return to Walmart stores and
feature interactive analysis and coverage from the onsite hosts.
Each stop will include activities for fans of all ages, including
the Hot Wheels Garage of Legends life-size cars, play spaces where
kids can interact with the latest Hot Wheels toys, and Hot Wheels
die-cast displays featuring coveted premium and collector cars.
Additionally, Hot Wheels enthusiasts can find special edition Hot
Wheels Legends products exclusively at select Walmart stores or on
Walmart.com.
Upcoming U.S. Tour dates include:
- May 11: In-Person Event at Walmart in Miami,
Florida
- June 1: In-Person Event at Walmart in Atlanta,
Georgia
- June 15: In-Person Event at Walmart in Charlotte, North
Carolina
- June 29: In-Person Event at Walmart in Philadelphia,
Pennsylvania
- July 13: In-Person Event at Walmart in Detroit,
Michigan
- July 27: In-Person Event at Walmart in Chicago,
Illinois
- August 10: In-Person Event at Walmart in Indianapolis,
Indiana
- September 7: In-Person Event at Walmart in Dallas,
Texas
- September 14: In-Person Event at Walmart in Houston,
Texas
- September 28: In-Person Event at Walmart in Phoenix,
Arizona
- October 5: In-Person Event at Hot Wheels Headquarters in
El Segundo, California
- November TBD: Global Semi Final (Virtual)
- November TBD: Global Grand Finale (Virtual)
Since its launch in 2018 to commemorate the 50th Anniversary of
Hot Wheels, the Hot Wheels Legends Tour has grown from a series of
local Walmart events across the United States to the world’s
largest traveling car show, bringing in builders and automotive
fans through both virtual and live events.
Previous champions include the inaugural 2018-winning 2 JetZ™,
2019-winning THE NASH™, 2020-winning 1970 Pontiac® Firebird™,
2021-winning 1969 Volvo P1800 Gasser, 2022-winning “Texas Toot”
1992 Autozam Scrum micro truck, and last year’s 2023 winner, a
one-of-a-kind 1990 Mazda MX-5 roadster nicknamed "Chimera.”
Fans may register or learn more about the Hot Wheels Legends
Tour by visiting www.HotWheels.com/Legends.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
About Mobil 1
For 50 years, Mobil 1 has been trusted by drivers to keep their
engines running longer. Our products combine the latest technology
and innovation to exceed the toughest standards of vehicle
manufacturers and tuning shops—so consumers can get the most out of
their time behind the wheel, both on the road and on the track.
Turn every day into an adventure with Mobil 1, the world’s leading
synthetic motor oil brand. Learn more at www.mobil1.us or and
follow @Mobil1Racing on Instagram and X. Join us. For the love of
driving.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240422656064/en/
Shawn Smith Mattel Global Communications
Shawn.Smith@mattel.com
Will Brewer Extension PR wbrewer@extensionpr.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024