Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy AI-Editing Across Surfaces
21 Maio 2024 - 10:00AM
Business Wire
- All-new Generative Remove is Lightroom’s most powerful
remove tool yet, bringing the magic of Adobe Firefly directly into
everyday photo editing workflows across mobile, web and desktop
surfaces
- Lightroom adds additional AI-powered innovations including
Lens Blur to add aesthetic blur effects in a single click, making
photo editing faster and easier for photographers of all skill
levels
- Streamlined Lightroom mobile user-interface makes it fun,
easy and intuitive for all photographers from hobbyists to pros to
create amazing photos
Today, Adobe (Nasdaq:ADBE) unveiled Generative Remove in Adobe
Lightroom, bringing the magic of Adobe Firefly directly into
everyday photo editing workflows across Lightroom mobile, web and
desktop surfaces. Generative Remove is Lightroom’s most powerful
remove tool yet, giving everyone the power to remove unwanted
objects from any photo non-destructively in a single click by
intelligently matching the removed area with pixel perfect
generations for high-quality, realistic and stunning results. From
removing distractions in family photos, to empowering professionals
with speedier retouching workflows and more fine-grain control,
Generative Remove empowers exciting capabilities for all
photographers. Generative Remove is available today as an early
access feature across the Lightroom ecosystem for millions of
users.
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the full release here:
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Today, Lightroom’s AI-powered Lens Blur tool is now generally
available with all-new presets, empowering everyone to achieve
aesthetic blur effects on any photo in a single click. Combined
with Lightroom’s world class photo editing tools, these latest
features speed up everyday workflows for pros and give new photo
editing superpowers to hobbyists so everyone can bring to life
amazing photos.
“Whether you’re a hobbyist or a pro photographer, everyone wants
to be able to quickly and easily edit their photos on the go,” said
Ashley Still, senior vice president and general manager, Creative
Cloud at Adobe. “We’re excited to bring the magic of Firefly to
Lightroom’s millions of users – so they can live in the moment
knowing they have the most powerful tools to edit, manage and share
anywhere they are.”
Photo Editing for Everyone
Accessing Generative Remove is as easy for Lightroom
users as cropping a photo or adding a preset. Generative Remove is
helpful for editing even the most complicated backgrounds and
surroundings including removing stains from a patterned shirt,
wrinkles of a tablecloth in food photography, unwanted reflections
in water and more. From removing distractions in travel photos, to
empowering even more seamless retouching capabilities for pros,
Generative Remove empowers everyone with new creative possibilities
and saves time to focus on what they do best – bringing their
creative visions and work to life. Adobe is engaging closely with
our community while Generative Remove is in early access to
continue to get feedback from the photography community, advance
the model and expand the capabilities of Generative AI in the
Lightroom ecosystem.
Empowering Everyone to Edit with Speed and Ease
New tools available in Lightroom today empower users of all
skill levels from hobbyists to pros to edit photos from anywhere
and any device faster, easier and more intuitively than ever
before:
- Lens Blur, now generally available, seamlessly adds
aesthetic blur effects to any part of a photograph in a single
click and now includes all-new automatic presets;
- Expanded tethering support for new cameras including the
latest Sony digital cameras – such as the Alpha 7 IV and Alpha 7R V
– provides access to photos in Lightroom Classic in real-time,
delivering time saving on everyday editing workflows and enabling
better collaboration across teams;
- HDR Optimization, used already across tens of
millions of images, enables anyone capturing photos to edit and
export their photos with brighter highlights, deeper shadows and
more vivid colors, as seen in real life;
- Instant access to photo libraries in Lightroom mobile and
desktop apps empowers faster editing than ever before;
- Lightroom’s all-new mobile editing experience
streamlines the mobile toolbar to prioritize the most popular
features, while making it faster and more intuitive to edit.
Powered by Adobe Firefly
Firefly has driven an unprecedented community response and has
been used to generate over 8 billion images worldwide across Adobe
creative tools since its initial debut in March 2023. Generative
Remove is powered by Firefly, which was made with creators,
photographers and designers in mind. Firefly is trained on licensed
content, such as Adobe Stock and is designed to generate content
for commercial use that does not infringe on copyright and other
intellectual property (IP) rights such as trademarks and logos. The
deep integration of next-generation AI powered by Firefly across
multiple of Adobe’s core tools uniquely enables new creative
workflows that supercharge creativity with precise creative
control.
Commitment to Responsible Innovation
Adobe is committed to developing AI in accordance with the
company’s AI Ethics principles of accountability, responsibility
and transparency. As AI becomes more prevalent in content creation,
Adobe believes that it is important to provide consumers with
transparency about its use in the creative process. A recent study
from Adobe showed that 76% of U.S. consumers emphasized the
importance of knowing if online content is generated using AI.
When Generative Remove becomes generally available, Content
Credentials will be automatically attached to photos edited with
the feature in Lightroom. With this launch, combined with
C2PA-compliant cameras from Sony, Leica, Nikon, Canon and Fujifilm,
Adobe is moving closer to enabling users to maintain a chain of
trust by attaching Content Credentials to their content, ensuring
authenticity from point of capture through editing to
publication.
Like a “nutrition label” for digital content, Content
Credentials are tamper-evident metadata that can provide important
information about how digital content was created, modified and
published. Credentials are built on the C2PA open standard and
supported by the Adobe-led Content Authenticity Initiative (CAI),
which was founded in 2019 to increase trust in the digital
ecosystem. Today, the CAI has grown into a global coalition of over
3,000 members across tech, policy, media companies, creative
professionals, researchers and more, all working together to add
transparency to digital content.
Availability
Generative Remove is powered by Firefly Image 1 Model and is
available today as an early access feature across the Lightroom
ecosystem via mobile, desktop, iPad, web and Classic. In addition,
Lens Blur is now generally available with all-new preset
functionality across the Lightroom ecosystem via mobile, desktop,
iPad, web and Classic. For more information on the latest
innovations in Adobe Lightroom, see here.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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PR Contact Erin Di Leva Adobe edileva@adobe.com
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