The massive dragon caps off the weeklong “House
of the Dragon” takeover at the Observatory
A 270-foot-long dragon has landed in the center of New York City
– atop the iconic Empire State Building (ESB). In partnership with
Max, ESB has acknowledged that Vhagar the Dragon has coiled herself
around its mast just as ESB and Max cap off their weeklong “House
of the Dragon” takeover.
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the full release here:
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Empire State Building Debuts 270-Foot
Vhagar the Dragon Coiled Around the Building’s Mast, in Partnership
with Max (Photo: Business Wire)
The best views of Vhagar are in Manhattan from the south of ESB,
and unique selfie moments are available from ESB itself where she
scans for prey with her huge head extended over the southern deck
of ESB’s 86th Floor Observatory. ESB’s lights have been set so fans
can witness a series of dynamic light shows which feature the
dragon against schemes of gold, green, and red.
“Just after the Empire State Building pledged its allegiance to
the King, Vhagar descended upon the heart of New York City and has
claimed the mast of the ‘World’s Most Famous Building’ as her
perch,” said ESRT Chairman and CEO Tony Malkin. “Citizens of
Westeros can now sit in the Iron Throne at the Observatory’s grand
staircase and then rise to the 86th Floor to face the colossal
beast up close as they take in the unmatched, 360-degree views from
our world-famous Observatory – Tripadvisor’s #1 attraction in the
United States.”
Affixed by more than 153 rigging points, Vhagar is made up of
1,700 total patterns and 600,000 inches of sewn seams. The giant
dragon was created in partnership with creative agency Giant Spoon
and fabricated by Bigger Than Life Advertising Inc. The company’s
President Mark Bachman was a manager on the Empire State Building’s
King Kong installation in 1983.
The “House of the Dragon” takeover included a photo opportunity
with the iconic Iron Throne, a visit from the “House of the Dragon”
cast, and an interactive photo booth on the 80th Floor. This
partnership with Max is just one of several recent events at the
Empire State Building which have garnered global attention, which
include partnerships with Mercedes-AMG Petronas F1 x WhatsApp,
Outward Bound, and “Star Wars.”
The Empire State Building Observatory recently underwent a $165
million reimagination that included the addition of a dedicated
visitor entrance, an immersive museum with nine galleries,
brand-new, bespoke Observatory Host uniforms, and a new 102nd Floor
Observatory with unmatched views. The reimagined Observatory
Experience has been voted the #1 attraction in the U.S. in
Tripadvisor’s Travelers’ Choice Awards: Best of the Best for two
consecutive years.
Tickets to see the dragon at the Empire State Building
Observatory can be purchased here. Text CONNECT to
274-16 to receive real-time information about the Empire
State Building’s tower lights.
Hi-res imagery and video of all
elements of the House of the Dragon takeover can be
found here.
About the Empire State Building
The Empire State Building, the “World's Most Famous Building,"
owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454
feet above Midtown Manhattan from base to antenna. The $165 million
reimagination of the Empire State Building Observatory Experience
creates an all-new experience with a dedicated guest entrance, an
interactive museum with nine galleries, and a redesigned 102nd
Floor Observatory with floor-to-ceiling windows. The journey to the
world-famous 86th Floor Observatory, the only 360-degree, open-air
observatory with views of New York and beyond, orients visitors for
their entire New York City experience and covers everything from
the building's iconic history to its current place in pop culture.
The Empire State Building Observatory Experience welcomes millions
of visitors each year and was declared "America's Favorite
Building" by the American Institute of Architects, the world's most
popular travel destination by Uber, the #1 attraction in the U.S.
in Tripadvisor’s Travelers’ Choice Awards: Best of the Best for two
consecutive years, and the #1 New York City attraction in Lonely
Planet’s Ultimate Travel List.
Since 2011, the building has been fully powered by renewable
wind electricity, and its many floors house a diverse array of
office tenants such as LinkedIn and Shutterstock, as well as retail
options like STATE Grill and Bar, Tacombi, and Starbucks. For more
information and Observatory Experience tickets visit esbnyc.com or
follow the building's Facebook, X (formerly Twitter), Instagram,
Weibo, YouTube, or TikTok.
About House of the Dragon
Based on George R.R. Martin’s “Fire & Blood,” the series,
set 200 years before the events of “Game of Thrones,” tells the
story of House Targaryen. Co-Creator/Executive Producer George R.R.
Martin; Co-Creator/Showrunner/Executive Producer, Ryan Condal;
Executive Producers Sara Hess, Alan Taylor, Melissa Bernstein,
Kevin de la Noy, Loni Peristere, Vince Gerardis. Season two
returning cast includes Matt Smith, Olivia Cooke, Emma D’Arcy, Eve
Best, Steve Toussaint, Fabien Frankel, Ewan Mitchell, Tom
Glynn-Carney, Sonoya Mizuno, and Rhys Ifans. Additional returning
cast includes Harry Collett, Bethany Antonia, Phoebe Campbell, Phia
Saban, Jefferson Hall, and Matthew Needham. New season two cast are
Abubakar Salim as Alyn of Hull, Gayle Rankin as Alys Rivers,
Freddie Fox as Ser Gwayne Hightower, Simon Russell Beale as Ser
Simon Strong, Clinton Liberty as Addam of Hull, Jamie Kenna as Ser
Alfred Broome, Kieran Bew as Hugh, Tom Bennett as Ulf, Tom Taylor
as Lord Cregan Stark, and Vincent Regan as Ser Rickard Thorne.
Source: Empire State Realty Trust Category: Observatory
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240616631517/en/
MEDIA:
Empire State Realty Trust Brock Talbot 347-804-7863
btalbot@esrtreit.com
Empire State Realty (NYSE:ESRT)
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