First-ever global beer sponsor of the Olympic
Games invites fans to celebrate life's golden moments and nature as
part of its 'For Every Golden Moment' platform
Today, Corona Cero, the global beer sponsor of the Olympic &
Paralympic Games, unveils its Golden Venues activation, bringing
the same seats as from the Olympic Games venues in Paris to iconic
travel destinations across four continents. This initiative invites
fans to reconnect with nature and gives them the opportunity to
embrace their own Golden Moments every day as part of Corona Cero’s
‘For Every Golden Moment’ platform. This activation uses the same
seats as from some of the Olympic Games venues in Paris, like Champ
de Mars, Grand Palais, and Le Concorde and placed them in iconic
travel destinations worldwide.
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the full release here:
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Greece - Corona Cero Golden Venues
activation (Photo: Corona Cero)
The brand is featuring Golden Venues in 11 breath-taking outdoor
settings across 9 countries, including renowned spots such as
Arpoador beach in Rio de Janeiro, Brazil, the Grand Peninsula
Lagonissi in Athens, Greece, and Café Del Mar in Cartagena,
Colombia, offering panoramic views of their respective landscapes.
The locations were selected for their remarkable sunsets, scenic
beauty and cultural significance, offering visitors a unique
opportunity to enjoy a touch of the Olympics amidst spectacular
natural settings.
“From Greece, Brazil, Japan, South Africa and Argentina, Corona
Cero is offering this gift to fans as an opportunity to experience
the Olympic golden moment feeling through Golden Venues,” said
Clarissa Pantoja, Vice President of Corona Global. “By bringing the
same seats as from Olympic Games stadiums used throughout Paris to
these incredible locations worldwide, we are reminding fans that
golden moments not only exist within the Olympic Games, but also in
the beauty of nature that’s around all of us.”
Corona, recognized as the world’s most valuable beer brand in
Kantar’s BrandZ global 2024 rankings, has a rich history of
promoting outdoor experiences and encouraging environmental
stewardship. The brand is committed to fostering connections and
creating meaningful moments in locations that resonate with fans
globally.
The full list of Golden Venues spans:
Europe
- Grand Peninsula Lagonissi in Athens, Greece, a popular
beach and sailing destination on the Athenian Riviera with
panoramic views of the Saronic Gulf;
- Thames Riverfront in Battersea, London, UK, a bustling
district with local and tourist attractions, including a riverside
promenade, ecological areas, and sports facilities;
South America
- Arpoador Beach in Rio de Janeiro, Brazil, next to
Ipanema beach, this landmark destination is renowned for surfing
and the best sunset views in town;
- Café Del Mar in Cartagena, Colombia, located 150m high
at the top of Old Town, Cafe Del Mar offers 360-views of Cartagena
and is known for its stunning sunsets;
- Coatepeque Volcano, El Salvador, a volcanic crater
located 745 meters above sea level overlooking a 50,000 years old
lake;
- San Carlos de Bariloche, Argentina, a popular ski
destination in the Argentinean Patagonia, surrounded by scenic
forests and mountains;
- Pichilemu in Punta de Lobos, Chile, a distinct beach
with gray sand and large cliffs, Pichilemu is the heart of surf
culture in Chile where many of the country's best surfers learned
their skills;
Asia
- Morito Beach in Kanagawa, Japan, known for its stunning
views of Mt. Fuji, Morito Beach is one of the most famous spots on
the coast of the Miura Peninsula;
Africa
- South Africa (three locations) including Cape Town’s
Signal Hill, offering panoramic views of V&A Waterfront, the
Atlantic Ocean, Lion’s Head, and the iconic Table Mountain, one of
the world's Seven Wonders of Nature.
“As the world anticipates the start of the Olympics, we are
proud to see Corona Cero bring a touch of the Games to these global
iconic locations for more fans to connect to their golden moments,”
said Anne-Sophie Voumard, Managing Director IOC Television &
Marketing Services. “We hope this gift will inspire people to
embrace their own celebratory moments everyday!”
Fans can take in the beauty of nature while celebrating life’s
golden moments – together with a refreshing Corona Cero served with
a lime, or in any way they prefer to unwind and reconnect with
nature. In select locations, the brand is also offering Sunset
Hours, which are free concerts by local bands near the Golden
Venues locations.
As the first-ever global beer sponsor of the Olympic Games, the
no-alcohol beer brand is also elevating the role of moderation in
Olympic celebrations globally, creating spaces and moments for
cheers and choice in meaningful locations that matter to fans.
AB InBev brands have seen countless new friendships,
connections, and experiences built on a shared love of sport and
are pleased to be a part of that legacy with decades of historic,
award-winning and responsible sports marketing.
The Golden Venues will be open to the public daily during the
Olympic Games, starting July 23 with plans to remain in the area
after the games.
###
About Corona Global Corona,
an AB InBev global brand*, is the iconic beer brand that is
synonymous with paradise with a presence in 180 countries.
Recognized as the world’s most valuable beer brand in Kantar’s
BrandZ global 2024 rankings, Corona invites the world outside,
beckoning you to reconnect with your essential nature and embrace
the simple pleasures of life. But it's not just about the beer –
it's about the ritual. The ritual of adding a slice of lime to your
Corona, an experience that elevates the moment. Corona isn't just a
beverage; it's nature in a bottle. And we strive to help protect
nature and have become the first global beverage brand with a
net-zero plastic footprint. This builds on our longstanding
ambition to help protect the world’s oceans and beaches from
plastic pollution. Every sip of Corona is a celebration of nature
and the beauty of the world around us.
*Corona is not sold by AB InBev in the United States.
About The International Olympic
Committee The International Olympic Committee is a
not-for-profit independent international organisation made up of
volunteers, which is committed to building a better world through
sport. It redistributes more than 90 per cent of its income to the
wider sporting movement, which means that every day the equivalent
of USD 4.25 million goes to help athletes and sports organisations
at all levels around the world.
About AB InBev AB InBev is a
publicly traded company (Euronext: ABI) based in Leuven, Belgium,
with secondary listings on the Mexico (MEXBOL: ANB) and South
Africa (JSE: ANH) stock exchanges and with American Depositary
Receipts on the New York Stock Exchange (NYSE: BUD). As a company,
we dream big to create a future with more cheers. We are always
looking to serve up new ways to meet life’s moments, move our
industry forward and make a meaningful impact in the world. We are
committed to building great brands that stand the test of time and
to brewing the best beers using the finest ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands
Budweiser®, Corona®, Stella Artois® and Michelob Ultra®;
multi-country brands Beck’s®, Hoegaarden® and Leffe®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering spirit of the Anheuser & Co
brewery in St. Louis, US. To the creation of the Castle Brewery in
South Africa during the Johannesburg gold rush. To Bohemia, the
first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the
collective strengths of approximately 155,000 colleagues based in
nearly 50 countries worldwide. For 2023, AB InBev’s reported
revenue was 59.4 billion USD (excluding JVs and associates).
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AB InBev Media Relations E-mail:
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