New online casino mobile app and online gaming
platform pays homage to a legendary gaming brand with an elevated
experience built for the seasoned casino player
A legendary casino brand known for providing unparalleled
customer satisfaction is bringing its player-centric gaming
experience to the online world. Caesars Entertainment, Inc.
(NASDAQ: CZR) (“Caesars”) today announced the launch of Horseshoe
Online Casino, a cutting-edge online casino app and desktop
platform developed for the seasoned casino player.
Horseshoe Online Casino builds on the legacy of the Horseshoe
brand, a leader in providing exceptional gaming experiences since
1951 with a heritage that celebrates casino players who know what
they want. Now live exclusively in Michigan with plans to expand
into other jurisdictions where Caesars’ digital iGaming platforms
are live, Horseshoe Online Casino leverages the vast network of
world-class Caesars destinations throughout North America to
deliver a rewarding experience that ties online gaming to Caesars’
industry-leading customer loyalty program, Caesars Rewards®.
“The Horseshoe brand is anchored by a promise to put the player
first,” said Matt Sunderland, Senior Vice President and Chief
iGaming Officer at Caesars Digital. “A brand with such a storied
past deserves an online equivalent that pays respect to the legacy
it has established in gaming, and that is what we’ve created with
Horseshoe Online Casino. This launch reinforces our multi-brand
online casino strategy by seamlessly bringing another one of our
world-class Caesars brands into the palms of players’ hands.”
The debut launch of Horseshoe Online Casino in Michigan is made
possible through Caesars’ partnership with Sault Ste. Marie Tribe
of Chippewa Indians. Those 21 and older in The Great Lakes State
can now download the Horseshoe Online Casino app on iOS and Android
or visit horseshoeonlinecasino.com to enjoy a dynamic online casino
experience with a revolutionary multi-lobby navigation layout
modeled after a real-life casino floor layout with curated lobbies
dedicated to core casino game mechanics, including high limit
slots, private live dealer tables, linked progressive jackpots,
variations of poker and roulette, and more.
Aesthetically, Horseshoe Online Casino immerses players into a
platform accentuated by the classic sophistication of the Horseshoe
brand and its signature gold horseshoe iconography, an emblem of
good fortune proudly displayed at 10 Horseshoe destinations
operated by Caesars Entertainment in North America. From a
functionality standpoint, Horseshoe Online Casino operates on a
natively built proprietary gaming platform with a bespoke bonus
engine offering deeply customizable player promotions and a sleek
interface with near-instant loading times, similar to the crown
jewel of Caesars Entertainment’s online casino portfolio, Caesars
Palace Online Casino.
Much like the iconic Horseshoe Las Vegas on the Las Vegas Strip,
Horseshoe Online Casino embodies the Horseshoe brand – the most
rewarding place to play where legends are made. Since its
inception, Horseshoe has been positioned as a leader in appealing
to the savvy casino gamer. Its introduction into the online casino
space aims to build onto this position by offering casino games
featuring Horseshoe iconography, high limit slots, specialty table
games, and an expanded library of progressive jackpots.
The new platform features a rich collection of exclusive,
Horseshoe-branded custom gaming titles, made possible through
Caesars' strategic partnerships with leading gaming providers.
Players can explore a range of exciting new titles, including
Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS,
Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches
LuckyTap by Design Works Gaming. These titles accompany the
platform’s expansive gaming catalog, highlighted by emblematic
titles offered across casino floors at Caesars Rewards
destinations.
Players on Horseshoe Online Casino in the U.S. earn Caesars
Rewards Credits through their play that can be redeemed for
exclusive Caesars Rewards experiences at one of Caesars' more than
50 world-class destinations across North America. The platform also
debuts with promotions offering digital players the chance to win
real-world experiences at top Caesars destinations, like Horseshoe
Las Vegas, with packages featuring travel credits, culinary
experiences, VIP nightlife, and more.
Caesars Entertainment is an industry leader in Responsible
Gaming, known for pioneering Responsible Gaming awareness and
education. In 1989, Caesars became the first commercial casino
company to address problem gambling by launching the industry’s
first Responsible Gaming program, Project 21. Today, the Company’s
commitment to ensuring all players are aware of Responsible Gaming
resources remains steadfast and spans all of Caesars’ digital
platforms and world-class destinations in which it operates.
Caesars Entertainment proudly enforces an enhanced 21+ gaming
policy that prevents individuals under the age of 21 from using
Caesars Rewards and restricts access to its gaming products for
individuals under the age of 21.
In March 2024, Caesars Sportsbook received the prestigious RG
Check accreditation from the Responsible Gambling Council in
Ontario, Canada, which recognizes companies that achieve the
highest standards for their Responsible Gaming practices. Just a
few months later, the Company was awarded the National Council on
Problem Gambling’s award for Corporate Social Responsibility. For
more information about Caesars Entertainment's Responsible Gaming
program, please visit https://www.caesars.com/corporate.
Horseshoe Online Casino joins Caesars’ unmatched portfolio of
best-in-class online gaming platforms alongside Caesars Palace
Online Casino, Caesars Sportsbook & Casino, Tropicana Online
Casino, Harrah’s Online Casino, and WSOP.COM. For real-time updates
on new content offerings and to join the empire of like-minded
Caesars, players can engage with the Horseshoe Online Casino social
handles at @HorseshoeOnlineCasino on Instagram and Facebook.
**For downloadable high-res assets, click here**
About Caesars Entertainment,
Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment Company in the U.S. and one of the world’s
most diversified casino-entertainment providers. Since its
beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has
grown through development of new resorts, expansions and
acquisitions. Caesars Entertainment, Inc.’s resorts operate
primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado®
brand names. Caesars Entertainment, Inc. offers diversified gaming,
entertainment and hospitality amenities, one-of-a-kind
destinations, and a full suite of mobile and online gaming and
sports betting experiences. All tied to its industry-leading
Caesars Rewards loyalty program, the Company focuses on building
value with its guests through a unique combination of impeccable
service, operational excellence and technology leadership. Caesars
is committed to its employees, suppliers, communities and the
environment through its PEOPLE PLANET PLAY framework. Know When To
Stop Before You Start.® Gambling Problem? Call or text
1-800-GAMBLER. For more information, please visit
www.caesars.com/corporate.
Responsible Gaming in
Michigan
Must be 21 or older to gamble. Know When To Stop Before You
Start.® Gambling Problem? Call 1-800-GAMBLER, text 800GAM (800426),
or visit 1800gamblerchat.org.
Responsible Gaming
Casino app & website available in Michigan only.
Must be 21+ and physically present in MI only. See
HorseshoeOnlineCasino.com for full terms. Void where prohibited.
Know When To Stop Before You Start®. Gambling Problem? MI, NJ, WV,
PA (Affiliated with Harrah's Philadelphia): If you or someone you
know has a gambling problem, crisis counseling and referral
services can be accessed by calling 1-800-GAMBLER (1-800-426-2537)
or WV: Visit 1800gambler.net; ON: Visit connexontario.ca or call
1-866-531-2600 or text CONNEX to 247247. Accruing Caesars Rewards
credits is currently not available in Ontario when using Caesars
Palace Online Casino and Caesars Sportsbook & Casino. ©2024,
Caesars Entertainment
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241007539159/en/
Media Contacts: Brad Harwood, bharwood@caesars.com
Dominic Holden, dholden@caesars.com
Caesars Entertainment (NASDAQ:CZR)
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