e.l.f. is Empowering.Legendary.Females. at the world’s largest
annual women’s sports competition with unexpected interactive
experiences
e.l.f. (NYSE: ELF) is causing an e.l.f.ing racket for the first
time at this year’s Billie Jean King Cup Finals by Gainbridge
(BJKC), the women’s world cup of tennis, democratizing access to
the best of beauty and to women’s sports for every eye, lip and
face.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241117624661/en/
e.l.f. Cosmetics is Causing an e.l.f.ing
Racket at the Billie Jean King Cup (Graphic: Business Wire)
As the exclusive skin and cosmetic partner, e.l.f. will co-host
the first semifinal match tonight where Kory Marchisotto, Chief
Marketing Officer at e.l.f. Beauty, will participate in the coin
toss to start the match. The BJKC features 12 national teams
competing over six days; the remaining countries include Great
Britain, Italy, Poland and Slovakia.
As part of a long-standing partnership with Billie Jean King
Enterprises and a joint commitment to inclusivity, fans will watch
a video of Billie Jean King “Serving Facts!” as part of e.l.f.’s
"Change the Board Game" initiative, calling on businesses to
increase diversity on corporate boards.
The Women’s Sports Foundation reports that 94% of women in the
C-suite are former athletes, with 52% of them having played at the
collegiate level.
"Billie Jean King is the GOAT – as an athlete and as a human.
She has been championing equality for over 50 years and inspires us
to challenge the status quo. Girls have 1.3 fewer opportunities to
play high school sports than boys – yet more than three-fourths of
working women feel that participating in sports helped their
self-image. At e.l.f., we found a kindred spirit in Billie Jean
King and stand alongside her to lead the conversation for equality
in women’s sports and beyond,” said Kory Marchisotto, Chief
Marketing Officer, e.l.f. Beauty.
“We are committed to using our platform to champion the
underdogs and create a space to amplify their voices and unlock
their full potential. And we’re going to have a lot of e.l.f.ing
fun doing it,” she added.
“Cause an e.l.f.ing racket” is not only a call to action but
also an engaging interactive fan experience, featuring the Sit
& Spritz Makeup Bar, “The Power of Billie Jean King”
storytelling wall and the Power Pose photo moment.
The inaugural Power of Women’s Sports Summit will be held during
the BJKC on November 20. Co-hosted by Billie Jean King Enterprises
and e.l.f., over 100 influential changemakers in sports, business
and entertainment will be in attendance who are investing in
women’s sports as a strategic marketplace. Marchisotto and CNN’s
Chief International Anchor Christiane Amanpour will discuss how
e.l.f. leverages its platform to make the world a better place for
every eye, lip and face. Other speakers include Billie Jean King
and Global Education Activist Malala Yousafzai, with CNN as the
official media partner.
“It’s valuable to have a partner like e.l.f. whose commitment to
uplifting and empowering women aligns so naturally with our
mission,” said Ilana Kloss, Board Chair, Billie Jean King Cup
Limited. “We deeply appreciate their support of the inaugural Power
of Women’s Sports Summit and the Billie Jean King Cup. Together,
we’re amplifying the voices of women worldwide and celebrating
their achievements.”
“We are very happy to have e.l.f. Beauty partnering with the
Billie Jean King Cup. e.l.f. has been an incredible partner,
bringing fun and energy to this year’s Billie Jean King Cup through
their activations, which have greatly enhanced the experience at
the venue for our fans. We’re excited to continue working together
for years to come to celebrate women empowerment and top level
nations team tennis,” said Kerstin Lutz, CEO, Billie Jean King Cup
Limited.
“Cause an e.l.f.ing racket” was co-created by e.l.f.’s partner,
Day One Agency, who also supported the Indy 500 Lip Oil Change
activation, recently recognized with two prestigious Clio Sports
Awards.
e.l.f. will also give virtual access to its global community
through two exclusive Twitch experiences on the “e.l.f. you!”
channel: a fan-zone experience on November 19 at 2 p.m. local and 8
a.m. ET and the Summit on November 20 at 9 a.m. local and 3 a.m.
ET.
In addition, e.l.f. made a donation to the Billie Jean King
Foundation, which focuses on the transformative power of sports,
education and activism.
About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is
e.l.f.ing possible. e.l.f. is a different kind of company that
disrupts norms, shapes culture and connects communities, through
positivity, inclusivity and accessibility. The mission is clear: to
make the best of beauty accessible to every eye, lip and face.
e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys
Soulcare, Well People and NATURIUM, are led by purpose, driven by
results and elevated by superpowers. e.l.f. Beauty offers e.l.f.
clean and vegan products and proudly stands as the first beauty
company with Fair Trade Certified™ facilities. With a kind heart at
the center of e.l.f.’s ethos, the company donates 2% of net profits
to organizations that make positive impacts. Learn more at
www.elfbeauty.com.
About Billie Jean King Cup LTD
Billie Jean King Cup Limited is a partnership between the
International Tennis Federation and TWG Global created to deliver
transformative investment and innovation to the Billie Jean King
Cup, the women’s World Cup of Tennis. Bringing together expertise
and experience from the tennis, business, and entertainment
industries, our core mission is to grow and leverage the world’s
most popular annual team competition for women as a platform for
positive change.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241117624661/en/
MEDIA: Hannah Rubin: hrubin@elfbeauty.com
Billie Jean King Cup PR: clair@cwasport.com
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