- EA SPORTS Madden NFL Reimagines Live Football with
Immersive, Data-Driven Alternate Broadcast Blending Video Game and
Live Action for a Unique Viewing Experience, Streaming Exclusively
on Peacock
- “Madden NFL Cast” Complements Traditional Coverage of
Texans-Chiefs, Which Begins at Noon ET on Saturday, Dec. 21 on NBC
and Peacock with Special Football Night in America
NBC Sports and Peacock will collaborate with the National
Football League, EA SPORTS, and Genius Sports (NYSE:GENI) to
present a first-of-its-kind EA SPORTS Madden NFL Cast of the
Houston Texans-Kansas City Chiefs game on Saturday, Dec 21 at 1
p.m. ET, exclusively streaming on Peacock. The Madden NFL Cast was
announced last night on NBC and Peacock at halftime of Miami
Dolphins-Green Bay Packers – the third game in the NFL’s “John
Madden Thanksgiving Celebration.”
Blending video game elements and live action, the stream will be
an immersive, data-powered live football experience that injects
Madden NFL’s unique brand elements as animated overlays. Featuring
live EA SPORTS Madden NFL 25 graphics, route trees, play cards and
player ratings, the Madden NFL Cast will transform football
strategy, information and IQ for viewers, enabled by the NFL’s Next
Gen Stats and GeniusIQ, Genius Sports’ next generation data and AI
platform. GeniusIQ combines real-time data insights with fully
branded animations, delivering an immersive viewing experience.
The live stream, available exclusively on Peacock, will feature
a dedicated commentary team with NBC Sports’ Paul Burmeister
handling play-by-play; former NFL quarterback, YouTuber and Madden
NFL expert Kurt Benkert utilizing graphic overlays to
discuss and predict play options; and six-time Cincinnati Bengals
Pro Bowl wide receiver Chad Ochocinco – who frequently
discussed his own Madden rating in production meetings with John
Madden – serving as a real-time player “ratings adjuster.” Also
joining the production will be pro Madden NFL player Henry
Leverette, who won the Ultimate Madden Bowl championship ring
in February, and is the first player in Madden NFL Championship
Series history to reach $1 million in career earnings.
Eleven players on the Texans and Chiefs rosters have a Madden
rating above 90, highlighted by Kansas City stars Patrick
Mahomes and Travis Kelce, who were two of only six
players to begin this NFL season in the “Madden 99 Club” with 99
overall ratings. Houston tackle Laremy Tunsil (95 rating)
and running back Joe Mixon (93) are the top Texans in Madden
ratings.
“We are excited to work with the NFL, EA SPORTS, and Genius
Sports to offer fans the ability to watch Madden NFL come to life
like never before exclusively on Peacock, which has established
itself as a home for premium live sports and innovative viewing
experiences. This first-ever Madden NFL Cast marks a new milestone
as Peacock’s first sports alt-cast,” said NBC Sports’ Executive
Producer of NFL Fred Gaudelli, who was the lead producer for
John Madden’s final seven seasons in the broadcast booth (2002-05
at ABC, 2006-08 at NBC). “Not only are the Texans and Chiefs in
first place in their respective divisions, but they have star
players at multiple positions whose avatars will help us analyze
the game’s biggest plays through the Madden NFL 25 lens. It has
long been a point of pride for John and the Madden family that
their video game has helped generations of fans and gamers learn
and enjoy football, and we are thrilled to continue that
tradition.”
“We are constantly looking for exciting and innovative ways to
present our game, and we are incredibly excited about the
opportunity to bring together the Madden game, our Next Gen Stats
platform and NBC Sports’ incredible production to create an
entirely new way to experience an NFL game on Peacock,” said
Hans Schroeder, NFL Executive Vice President, Media
Distribution. “The Madden game franchise has had an indelible
impact on generations of football fans and gamers alike, and we
look forward to honoring that legacy with this unique broadcast of
a crucial matchup with postseason implications.”
“At EA SPORTS, we’re always exploring innovative ways to bring
fans closer to the game they love, and the Madden NFL Cast is a
groundbreaking step in that direction," said Andrea
Hopelain, GM & SVP, Publishing, EA SPORTS. "By merging the
excitement of live NFL action with the immersive possibilities of
augmented reality, we’re redefining how fans experience football.
Partnering with NBC Sports, Peacock, the NFL, and Genius Sports on
this initiative allows us to deliver a dynamic broadcast that
showcases the power of Madden NFL in a whole new way outside the
game."
“We’re delighted to be working alongside the NFL, NBC Sports,
Peacock and EA Sports to help deliver the first-of-its-kind Madden
branded alternate broadcast,” said Steve Bornstein,
President, North America at Genius Sports. “Leveraging GeniusIQ’s
groundbreaking technology and the NFL’s Next Gen Stats, the Madden
NFL Cast is a fully immersive viewing experience designed to engage
a whole new generation of fans.”
The Madden NFL Cast will be produced by Steve Greenberg and
directed by Geoff Butler.
The Madden NFL Cast follows several notable sports industry
milestones on Peacock this year, including the record-setting
Peacock Exclusive AFC Wild Card Game last January; the first-ever
NFL game in Brazil that streamed exclusively on Peacock; and the
critically acclaimed viewing experience for the 2024 Paris
Olympics, highlighted by fan-favorite show Gold Zone and product
features like the Gen AI-powered “Your Daily Olympic Recap” and
Multiview, which will be available for select Premier League
matches beginning December 4.
NBC Sports’ award-winning Texans-Chiefs coverage will also be
presented on Saturday, Dec. 21 at 1 p.m. ET across NBC, Peacock,
and Universo, with a special Football Night in America at Noon ET
on NBC and Peacock.
Execution of the Madden NFL Cast is weather dependent given
visibility required.
About Genius Sports
Genius Sports is the official data, technology and broadcast
partner that powers the global ecosystem connecting sports, betting
and media. Our technology is used in over 150 countries worldwide,
creating highly immersive products that enrich fan experiences for
the entire sports industry.
We are the trusted partner to over 400 sports organizations,
including many of the world’s largest leagues and federations such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality, connects the entire sports ecosystem from the
rights holder all the way through to the fan.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241129910816/en/
Press: Chris Dougan, Chief Communications Officer +1 (202)
766-4430 chris.dougan@geniussports.com
Investors: Brandon Bukstel, Investor Relations Manager +1
(954)-554-7932 brandon.bukstel@geniussports.com
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