Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses
10 Dezembro 2024 - 11:00AM
Business Wire
- Every Box user will be able to create and edit visual content
directly in Box with Adobe Express as the default image editor,
enhancing Box’s Intelligent Content Management solution
- Adobe Express features powered by Firefly AI are designed to be
commercially safe, so enterprises can use them with confidence
- Adobe and Box also announced they will deliver additional AI
and video editing capabilities in the future
Box, Inc. (NYSE: BOX), the leading Intelligent Content
Management platform, and Adobe (NASDAQ: ADBE) today announced a
partnership that will redefine how digital media is managed,
created and shared in the enterprise. Adobe Express will be
generally available as the default image editor in Box, empowering
every Box user to easily create more engaging content without
leaving Box’s secure platform. Adobe Express brings the best of
Adobe’s industry-leading creative tools into an app everyone can
use. Features in Adobe Express powered by Adobe Firefly generative
AI are designed to be safe for business so enterprises can deploy
them broadly – with confidence.
With the new capabilities generally available through the Adobe
Express integration, Box enterprise customers will have the ability
to empower millions of individuals and teams to create the content
they need for their jobs quickly and easily. Using the Adobe
Express integration in Box, marketers can edit images for their
next campaign, HR teams can customize compelling training content,
and sales teams can develop high-impact content for their next
pitch – all within their secure Box workflows, enhancing Box’s
Intelligent Content Management solution.
“As enterprises increase the amount of content they’re creating,
Box is leveraging AI in our secure ecosystem to fuel collaboration,
reduce content sprawl and manage risk,” said Aaron Levie, CEO of
Box. “We’re excited to partner with Adobe Express to enhance what
we can offer with the world’s best creative tools and AI that’s
commercially safe. As a result, every Box customer and user will
have the ability to easily create, collaborate on and securely
manage digital media in a single, secure Intelligent Content
Management platform.”
“Today, every enterprise is feeling the pressure to create more
content to engage audiences across a growing number of internal and
external channels,” said Govind Balakrishnan, SVP of Adobe Express
& Creative Cloud Services. “By integrating Adobe Express
directly into Box, we’re helping enterprises close that gap,
meeting millions of business users where they work with intuitive,
world-class creative tools and AI they can trust.”
Thousands of joint enterprise customers, including Alnylam
Pharmaceuticals, Axiom Space, BBC Studios, Brigham Young
University, ByteDance, FANATICS, Lionsgate and Penguin Random
House, are already using Adobe to transform content in Box.
Adobe Express Now in Box
Together, Box and Adobe will deliver a seamless solution that
enhances user productivity and creativity without leaving the Box
secure content management environment. Millions of Box users will
be able to edit images with Adobe Express and save the files back
to Box, all from within the secure Box workflows enterprise
customers expect.
The integration leverages intuitive editing and generative
AI-powered features in Adobe Express, empowering Box users to:
- Instantly crop and resize images;
- Apply filters and adjust opacity;
- Remove distracting objects and backgrounds;
- Add or replace objects and people with a simple text prompt
using Firefly-powered features in Adobe Express;
- Automatically and securely save content on Box, ensuring that
Box remains the secure content layer for storing and managing
files.
Additionally, Box and Adobe are developing workflows that will
enable Box users with even more capabilities, including:
- Generating new images using Adobe Express and Firefly AI right
within Box by describing a visual or using reference images and
then adjusting the style, size, and format;
- Editing video files in Box with Adobe Express, including
capabilities like trimming videos, converting to GIFs, and adding
captions.
Box and Adobe’s Existing Partnership
Box and Adobe have forged a strong partnership over the past
decade, enhancing productivity and creativity for businesses by
integrating Adobe’s document and creative tools within the Box
platform. In addition to the integration announced today, Box and
Adobe are integrated across Adobe Document Cloud, Adobe Experience
Cloud, and Adobe Creative Cloud.
The partnership makes it easy easier for Adobe and Box customers
to get work done securely and seamlessly while using their favorite
apps to create, edit, and publish assets, including:
- Viewing, editing and managing PDF files in Box with Adobe
Acrobat and Adobe Acrobat Reader integrations.
- Accessing Box files from Adobe Marketo and syncing files
between Adobe Workfront and Box using their applications in the Box
App Center.
- Managing and storing your creative content from Adobe
Illustrator, Adobe InDesign and other Adobe Creative Cloud desktop
apps in Box with Box Drive and Box Tools.
Pricing and Availability
Starting today, general availability of the Adobe Express
integration is rolling out to Box enterprise customers. Once a
customer’s instance is updated, users can start accessing Adobe
Express image editing capabilities directly in Box for no
additional fee and without needing to sign up for a separate Adobe
Express plan. To learn more, please visit the Adobe and Box
blogs.
About Box
Box (NYSE: BOX) is the leading Intelligent Content Management
provider, a single platform that enables organizations to fuel
collaboration, manage the entire content lifecycle, secure critical
content, and transform business workflows with enterprise AI.
Founded in 2005, Box simplifies work for leading global
organizations, including AstraZeneca, JLL, Morgan Stanley, and
Nationwide. Box is headquartered in Redwood City, CA, with offices
across the United States, Europe, and Asia. Visit box.com to learn
more. Visit box.org to learn more about how Box empowers nonprofits
to fulfill their missions.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241210746160/en/
Box PR Dani Robin PR@box.com
IR IR@box.com
Adobe Lisa Davis
davisl@adobe.com
Adobe (NASDAQ:ADBE)
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