The payments technology company is leveraging the latest in Artificial Intelligence to block fraud before it happens, giving holiday deal seekers a reason to rejoice

Visa's critical investments in the fight against fraud are paying off for holiday shoppers this holiday season. On Cyber Monday alone, Visa blocked nearly 85% more suspected fraud globally compared to last year.1 Throughout the holiday weekend, suspected fraudulent transactions rose 200% around the world, due in part by the adoption of AI by fraudsters.2

Over the past five years, Visa has invested $11 billion in cutting-edge technology to combat fraud. This holiday season, as shoppers flocked to both physical and digital stores, fraudsters were also on the move. However, Visa's advanced AI and machine learning capabilities were hard-at-work combatting their efforts.

“Although crooks are using AI more and more, so are we. And that’s paying off,” said Paul Fabara, Chief Risk and Client Services Officer at Visa. “As we saw during the kickoff to the holiday shopping season, Visa continues to thwart more attempts at fraud from these bad actors, continuing our mission to be the safest way to pay and be paid for everyone, everywhere.”

As shoppers got their physical and digital carts ready for the seasonal sales, fraudsters ramped up their efforts, using the latest in AI and machine learning technology to attempt big monetary returns on their scams. Tools like the Visa Account Attack Intelligence Score, which launched earlier this year, leverage generative AI to stop fraud before it happens – wherever and however you’re shopping.

Last month, Visa released its annual Holiday Threats Report, highlighting scam trends consumers should be aware of heading into the busy season, and providing tips for safe shopping. While Visa proactively blocked $40 billion of suspected fraudulent transactions last year, the payments technology company strongly encourages consumers to do their part to stay vigilant and aware of potential threats.

For more information on how Visa works to prevent fraud globally, visit Visa.com.com/security.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

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1 Visa Authorization Data, Global, 12/2/2024 compared to 11/27/2023 2 Visa Authorization Data, Global, 11/29/2024-12/2/2024 compared to 11/24/2023-11/27/2023

Meg Omecene momecene@visa.com

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