Sinclair Expands Broadcast Network Footprint of TBD TV Through Partnership With FOX in Top 10 DMAs
17 Dezembro 2024 - 1:00PM
Business Wire
TBD TV Will Be Available on FOX Affiliates
in New York, Los Angeles, Chicago, Atlanta, and Phoenix Beginning
January 15 Representing 22 Million TV Households
Sinclair today announced a network distribution agreement with
FOX Television Stations to add Sinclair’s free over-the-air
national broadcast TV network TBD TV to FOX’s owned and
operated affiliates beginning January 15, 2025.
The expanded agreement positions TBD TV in FOX’s key channel
slots in several of the top markets, including the three largest
DMAs, adding 22 million total TV households.
TBD TV is the home of big stars and big comedy, with a
lineup of ground-breaking, funny franchises. Beginning January 15,
TBD TV will be available on the following FOX multicast
stations:
- New York, WNYW Channel 5.4
- Los Angeles, KTTV Channel 11.3
- Chicago, WFLD Channel 32.4
- Atlanta, WAGA Channel 5.4
- Phoenix, KSAZ Channel 10.4
“We are excited to launch TBD TV on 5 powerhouse FOX-owned
television stations, including the top three DMAs in the US. This
partnership greatly expands TBD TV's reach while securing big-4
network row positions and maintaining Sinclair’s strategic
initiative of growing coverage in the largest DMAs,” said Lee
Schlazer, SVP, Distribution. “TBD TV is a great fit with FOX’s
younger skewing audience, as TBD TV is the second youngest
multicast network*.”
TBD TV will deliver “Saturday Night Live” daily to audiences in
NY, LA and Chicago, where SNL on NBC is very popular and over
delivers the NBC national average by 40%, 22% and 72%
respectively**.
The network has benefitted from a continued investment in
successful, proven programming, adding iconic franchises to TBD
TV’s lineup and improved distribution and channel positions
adjacent to all five broadcast networks, which will continue into
2025 and beyond.
TBD TV’s ratings have increased steadily over the past year with
the addition of “Saturday Night Live” to the network’s daily
lineup. In November, TBD TV achieved its highest ratings month
ever, including a 114% year-over-year increase in Total Day ratings
for P25-54***.
About Sinclair:
Sinclair Inc., (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE!, TBD. and The
Nest; and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
*Nielsen L+SD median age, Total Day (M-F/10am-3am &
SS/12pm-3am), 2024
**Nielsen L+SD HH ratings, SNL in NY, LA, Chicago vs Composite,
NBC original episodes only, 2024
***Nielsen L+SD P25-54 Imp, Total Day (M-F/10am-3am &
SS/12pm-3am), Nov'24 vs Nov'23
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20241217846928/en/
Jessica Bellucci jbellucci-c@sbgtv.com
Sinclair (NASDAQ:SBGI)
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