OutKick Delivers Back-to-Back Months With Double Digit Year Over Year Growth
18 Dezembro 2024 - 12:36PM
Business Wire
National multimedia sports platform OutKick delivered
back-to-back months with double digit year over year growth in
November 2024 with 7.7 million total desktop and mobile unique
visitors, up 21% versus November 2023, 34 million total
multiplatform views, up 39% versus the prior year, and 32 million
total multiplatform minutes, up 38% versus November 2023, according
to Comscore.
In commenting on the digital performance, Senior Vice President
and Managing Editor Gary Schreier said, “OutKick continues to drive
the conversation where sports, culture and politics intersect. The
platform’s tenacity in taking on stories that others are afraid to
cover but everyone is talking about has led to our tremendous
growth and increased the demand for our content.”
On Facebook, X (formerly Twitter), and Instagram, OutKick saw
over 2.1 million social actions in November of 2024, up 11% versus
the prior month and 64% versus November 2023, and over 17.7 million
total video views on Facebook, X, and YouTube, up 94% year over
year, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital
Population including Social Incremental data for reportable
entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop &
Mobile, Total Audience, Custom-Defined List Including CBS Sports,
ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com,
DEADSPIN.com,BARSTOOLSPORTS.com, and NY Post Sports, October 2023 –
November 2024 U.S. **Source: Comscore Social, Metrics & Trends,
Facebook, Instagram, X YouTube, November 2024, Report Date:
12/17/2024.
About OutKick OutKick is one
of the fastest growing national multimedia platforms that produces
and distributes engaging content at the intersection of sports,
sports culture, pop culture and news. OutKick’s industry recognized
stable of reporters, hosts and contributors are accessible on
www.OutKick.com as well as across video livestreams, social media,
podcasts, and radio, reaching tens of millions of fans each month.
Owned by FOX Corporation, OutKick was originally founded by Clay
Travis. For more information, please visit www.OutKick.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241218754817/en/
OutKick Press Contact: Brian
Karpas 212-301-9966 brian.karpas@outkick.com
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