Lego Profit Rises 31% But Mattel Remains King of Toy Market
01 Março 2016 - 10:00AM
Dow Jones News
Denmark's Lego A/S reported hefty profit and revenue growth,
thanks to its Star Wars, Ninjago and Elves brick sets, but again
fell short of surpassing U.S. rival Mattel Inc.
The privately-held toy maker said net profit rose 31% to 9.2
billion Danish kronor ($1.34 billion) in the full-year 2015 from
7.0 billion kronor in the same period a year earlier.
Revenue rose 25% to 35.8 billion kronor, while operating profit
increased by 26% to 12.2 billion Danish kronor, from 9.7 billion in
2014. The company doesn't release quarterly results.
The strong performance, however, wasn't enough to overtake
Barbie maker Mattel in the closely watched race for the number one
spot in the global toy industry. Translated into dollars, Lego's
2015 sales came in at $5.2 billion, while Mattel reported full-year
revenue of $5.7 billion.
That was down 5% from the previous year. Mattel reported
full-year net profit of $369.4 million in 2015, down 26% from 2014.
The company has struggled with a strong dollar, falling Barbie
sales and a lack of new products.
Lego said it achieved double-digit sales growth in all of its
markets last year, outpacing the broader toy industry, which grew
by mid-single digit rates in most countries. The company said it
expects to continue to grow "moderately ahead" of the global toy
market in the coming years.
"We have achieved significant growth in sales every year for a
decade now, and it is highly satisfactory that we can deliver yet
another year of double-digit sales growth," said John Goodwin,
executive vice president and chief financial officer of the Lego
group, in a statement.
Write to Christina Zander at christina.zander@wsj.com
(END) Dow Jones Newswires
March 01, 2016 07:45 ET (12:45 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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