By Patrick Thomas

Amazon.com Inc. (AMZN) said its launching an artificial intelligence shopping feature on its app designed to pair customers with outfits that match their preferences.

The feature, called StyleSnap, will let users upload a photo or a screenshot of their outfit on the Amazon app and then suggest similar options.

The e-commerce giant said at its technology and artificial technology conference in Las Vegas that the app will use machine learning techniques to identify the items in the uploaded image.

Separately at the conference, the company said it will start delivering packages to customers with drones in a matter of months. The company said the drones can deliver items up to five pounds for Prime customers and fly 15 miles.

Write to Patrick Thomas at patrick.thomas@wsj.com

(END) Dow Jones Newswires

June 05, 2019 14:20 ET (18:20 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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