Disney Names Ayaz as Company's First Chief Brand Officer
06 Abril 2023 - 2:14PM
Dow Jones News
By Bob Henderson
Walt Disney Co. on Thursday appointed Asad Ayaz as its first
chief brand officer, effective immediately.
The Burbank, Calif.-based company said Mr. Ayaz reports to Chief
Executive Robert A. Iger in the newly created role, and is
responsible for promoting the Disney brand globally across the
company's entire ecosystem of theme parks, films, television series
and other ventures. The new role is in addition to his current one
as president of marketing at The Walt Disney Studios, in which he
reports to Disney Entertainment Co-Chairman Alan Bergman.
Among other responsibilities, the company said, Mr. Ayaz, an
18-year Disney veteran, will oversee the Disney 100 campaign as the
company celebrates its 100th year. Mr. Ayaz led the development and
creation of the Disney 100 Special Look spot that debuted in this
year's Super Bowl, as well as the Studio's new 100-year logo
refresh that now appears on all Disney-branded films.
Mr. Ayaz earned an M.A. in economics from the University of
Southern California in 2003, according to his LinkedIn profile, and
has a bachelor's degree from Bennington College.
Write to Bob Henderson at bob.henderson@wsj.com
(END) Dow Jones Newswires
April 06, 2023 12:59 ET (16:59 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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