Intuit Deceptively Advertised Tax Services, FTC Administrative Judge Rules -- Update
08 Setembro 2023 - 1:53PM
Dow Jones News
By Will Feuer
Intuit engaged in deceptive advertising when it marketed
supposedly free tax services for which many consumers weren't
eligible, the Federal Trade Commission's Chief Administrative Law
Judge D. Michael Chappell ruled.
Chappell also ruled that there is a "cognizant danger of a
recurring violation" by Intuit, and issued an order requiring the
company to cease-and-desist from engaging in the deceptive
practices alleged in the complaint, which was filed last year by
FTC staff in the Bureau of Consumer Protection.
The FTC said the order bars Intuit from marketing any good or
service as free unless it is free for all consumers and the company
clearly discloses any terms that limit the offer. If the good or
service is not free "to a majority of U.S. taxpayers," that also
must be clearly disclosed, the FTC said.
Intuit spokesman Rick Heineman said the company would appeal the
decision, and that the company already adheres to most of the
advertising practices included in the FTC decision. He added that
there is no monetary penalty.
"Intuit has always been clear, fair, and transparent with our
customers and we remain committed to providing free tax
preparation," he said.
Write to Will Feuer at Will.Feuer@wsj.com
(END) Dow Jones Newswires
September 08, 2023 12:38 ET (16:38 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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