By Will Feuer

Amazon is teaming up with Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to launch a "global coalition for trusted reviews" in a bid to fend off fake online reviews of everything from hotels to restaurants and everyday products.

The companies in the coalition met about a year ago at the first-ever Fake Reviews Conference, organized by Tripadvisor. Members will once again meet in Brussels later this year at the second Fake Reviews Conference, organized by Amazon.

"Amazon is aggressively fighting fake review brokers to protect our customers and selling partners, but these fraudsters are a global problem, impacting multiple industry sectors," said Dharmesh Mehta, Amazon's vice president of Worldwide Selling Partner Services.

Write to Will Feuer at Will.Feuer@wsj.com

(END) Dow Jones Newswires

October 17, 2023 06:27 ET (10:27 GMT)

Copyright (c) 2023 Dow Jones & Company, Inc.
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