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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


FORM 10-QSB

 


(Mark One)

x QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2007

 

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from              to             

Commission File No. 333-105840

 


MEDICAL MEDIA TELEVISION, INC.

(Exact Name of Small Business Issuer as Specified in Its Charter)

 


 

Florida   59-3645932

(State or Other Jurisdiction of

Incorporation or Organization)

 

(I.R.S. Employer

Identification No.)

8406 Benjamin Road, Suite C

Tampa, Florida 33634

(Address of Principal Executive Offices)

(813) 888-7330

(Issuer’s Telephone Number)

 

(Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report)

 


Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes   x     No   ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes   ¨     No   x

The number of shares outstanding of the Registrant’s common stock as of December 13, 2007 was 56,847,389.

Transitional Small Business Disclosure Format:    Yes   ¨     No   x

 



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PART I - FINANCIAL INFORMATION

Item 1. Financial Statements.

In the opinion of management, the accompanying unaudited consolidated financial statements included in this Form 10-QSB reflect all adjustments (consisting only of normal recurring accruals) necessary for a fair presentation of the results of operations for the periods presented. The results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year. Please note that the Company did not obtain a review of the interim financial statements by an independent accountant using professional review standards and procedures, although such a review is required by Form 10-QSB.

 

Unaudited Consolidated Balance Sheet as of September 30, 2007    3
Unaudited Consolidated Statements of Operations for the three and nine months ended September 30, 2007 and 2006, and from inception (October 2, 1989) through September 30, 2007    4
Unaudited Consolidated Statements of Changes in Stockholders’ Equity from inception (October 2, 1989) through September 30, 2007    5-6
Unaudited Consolidated Statements of Cash Flows for the three and nine months ended September 30, 2007 and 2006, and from inception (October 2, 1989) through September 30, 2007    7
Notes to the Consolidated Financial Statements    8-16

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

UNAUDITED CONSOLIDATED BALANCE SHEET

SEPTEMBER 30, 2007

 

ASSETS  

Current assets:

  

Cash

   $ 524  

Accounts receivable

     9,180  
        

Total current assets

     9,704  

Intangible assets

     161,458  
        

Total assets

   $ 171,162  
        
LIABILITIES AND STOCKHOLDERS’ DEFICIT  

Current liabilities:

  

Accounts payable

   $ 235,944  

Accrued expenses and other current liabilities

     928,336  

Notes payable

     245,000  

Notes payable to stockholders

     608,999  
        

Total current liabilities

     2,018,279  
        

Long-term liabilities:

  

Notes payable

     450,000  

Notes payable to stockholder

     1,372,004  
        

Total long-term liabilities

     1,822,004  
        

Total liabilities

     3,840,283  
        

Commitments and contingencies

     —    

Stockholders’ deficit:

  

Preferred stock - stated value $1.00; 25,000,000 shares authorized; 1,682,044 Series A Zero Coupon, shares issued and outstanding, 2,612,329 Series B Zero Coupon, shares issued and outstanding, and 32,238 Series C Zero Coupon, shares issued and outstanding

     4,326,611  

Common stock - par value $.0005; 250,000,000 shares authorized; 56,847,389 and 21,121,302 shares issued and outstanding at September 30, 2007 and December 31, 2006 respectively

     28,424  

Additional paid-in capital

     1,560,434  

Accumulated deficit during development stage

     (9,584,590 )
        

Total stockholders’ deficit

     (3,669,121 )
        

Total liabilities and stockholders’ deficit

   $ 171,162  
        

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2007 AND 2006

FROM INCEPTION (OCTOBER 2, 1989) to SEPTEMBER 30, 2007

 

     September 30, 2007     September 30, 2006    

From

Inception to

September 30,

2007

 
    

For the Three

Months Then

Ended

   

For the Nine

Months Then

Ended

   

For the Three

Months Then

Ended

   

For the Nine

Months Then

Ended

   

Revenues, net

   $ 30,784     $ 128,814     $ 117,723     $ 301,896     $ 701,080  

Cost of revenues

     12,872       146,646       87,158       272,851       1,055,105  
                                        

Gross profit

     17,912       (17,832 )     30,565       29,045       (354,025 )
                                        

Operating expenses:

          

General and administration

     104,770       680,070       319,171       929,547       5,119,885  

Sales and marketing

     43,692       180,813       235,490       854,224       3,005,198  

Depreciation and amortization

     19,915       61,083       21,404       64,645       302,784  
                                        

Total operating expense

     168,377       921,966       576,065       1,848,416       8,427,867  
                                        

Operating loss

     (150,465 )     (939,798 )     (545,500 )     (1,819,371 )     (8,781,892 )
                                        

Other income and (expense)

          

Interest expense

     (121,822 )     (426,522 )     (130,290 )     (335,242 )     (1,825,776 )

Interest income

     —         —         —         174       2,040  

Other income

     —         21,687       —         489       24,615  

Disposal of fixed assets

     —         (3,534 )     (1,723 )     (1,723 )     (5,257 )

Impairment of goodwill

     —         —         —         —         (1,271,037 )

Gain on sale of subsidiary

     —         —         —         —         2,421  
                                        

Total other income (expense)

     (121,822 )     (408,369 )     (132,013 )     (336,302 )     (3,072,994 )
                                        

Loss before extraordinary items

     (272,287 )     (1,348,167 )     (677,513 )     (2,155,673 )     (11,854,886 )

Gain on foreclosure

     2,268,892       2,268,892       —         —         2,268,892  

Gain on extinguishment of debt

     —         —         —         —         1,404  
                                        

Income (loss) before taxes

     1,996,605       920,725       (677,513 )     (2,155,673 )     (9,584,590 )

Provision for income taxes

     —         —         —         —         —    
                                        

Net income (loss)

   $ 1,996,605     $ 920,725     $ (677,513 )   $ (2,155,673 )   $ (9,584,590 )
                                        

Net income (loss) per share, basic and diluted

   $ 0.04     $ 0.02     $ (0.03 )   $ (0.10 )   $ (2.61 )
                                        

Weighted average shares, basic and diluted

     56,797,389       44,912,920       21,120,940       21,071,266       3,674,965  
                                        

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

UNAUDITED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

FOR PERIOD FROM INCEPTION (OCTOBER 2, 1989) THROUGH SEPTEMBER 30, 2007

 

                                      

Accumulated

Deficit during

Development

Stage

                   
                          

Additional

Paid-in

Capital

                           
     Preferred Stock    Common Stock      

Subscription

Receivable

      Treasury Stock    

Total

 
     Shares    Amount    Shares     Amount           Shares     Amount    

Issuance of $0.01 par value common shares to an individual for a note

   —      $ —      1,000     $ 100     $ 1,900     $ (2,000 )   $ —       $ —       $ —       $ —    

Payment of subscription receivable

   —        —      —         —         —         1,885       —         —         —         1,885  

Stock split 2,000:1 and change par

   —        —      —         —         —         —         —         —         —         —    

value from $0.01 to $0.0005

   —        —      1,999,000       900       (900 )     —         —         —         —         —    
                                                                          

Balance, December 31, 1996

   —        —      2,000,000       1,000       1,000       (115 )     —         —         —         1,885  

Repurchase of shares

   —        —      —         —         —         —         —         (1,725,000 )     (5,000 )     (5,000 )

Issuance of common stock

   —        —      2,476,000       1,238       3,762       (5,000 )     —         —         —         —    
                                                                          

Balance, December 31, 1997

   —        —      4,476,000       2,238       4,762       (5,115 )     —         (1,725,000 )     (5,000 )     (3,115 )

Net loss

   —        —      —         —         —         —         (2,867 )     —         —         (2,867 )
                                                                          

Balance, December 31, 1998

   —        —      4,476,000       2,238       4,762       (5,115 )     (2,867 )     (1,725,000 )     (5,000 )     (5,982 )
   —        —      —         —         —         —         —         —         —         —    
                                                                          

Balance, December 31, 1999

   —        —      4,476,000       2,238       4,762       (5,115 )     (2,867 )     (1,725,000 )     (5,000 )     (5,982 )

Shares issued in connection with merger with Y2K Recording, Inc.

   —        —      1,025,000       513       —         —         —         —         —         513  

Net income

   —        —      —         —         —         —         434       —         —         434  
                                                                          

Balance, December 31, 2000

   —        —      5,501,000       2,751       4,762       (5,115 )     (2,433 )     (1,725,000 )     (5,000 )     (5,035 )

Shares issued in connection with merger with Savage Mojo, Inc.

   —        —      8,000,000       4,000       —         —         —         —         —         4,000  

Shares issued for services

   —        —      10,000       5       995       —         —         —         —         1,000  

Contributed capital

   —        —      —         —         5,672       —         —         —         —         5,672  

Net loss

   —        —      —         —         —         —         (57,151 )     —         —         (57,151 )
                                                                          

Balance, December 31, 2001

   —        —      13,511,000       6,756       11,429       (5,115 )     (59,584 )     (1,725,000 )     (5,000 )     (51,514 )

Series A shares sold in private placement

   47,750      95,500    —         —         —         —         —         —         —         95,500  

Retire treasury stock

   —        —      (1,725,000 )     (863 )     (4,137 )     —         —         1,725,000       5,000       —    

Shares issued as premium for notes

   —        —      2,939,553       1,470       —         —         —         —         —         1,470  

Shares issued for Cohen employment agreement

   —        —      748,447       374       74,471       —         —         —         —         74,845  

Cancellation of outstanding stock returned by M. Klimes

   —        —      (4,000,000 )     (2,000 )     —         —         —         —         —         (2,000 )

Shares issued for services

   —        —      312,000       156       31,044       —         —         —         —         31,200  

Payment of subscription receivable

   —        —      —         —         —         5,000       —         —         —         5,000  

Write off of subscription receivable

   —        —      —         —         —         115       —         —         —         115  

Net loss

   —        —      —         —         —         —         (498,888 )     —         —         (498,888 )
                                                                          

Balance, December 31, 2002

   47,750      95,500    11,786,000       5,893       112,807       —         (558,472 )     —         —         (344,272 )

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

UNAUDITED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

FOR PERIOD FROM INCEPTION (OCTOBER 2, 1989) THROUGH SEPTEMBER 30, 2007

 

                                       

Accumulated

Deficit during

Development

Stage

                 
                            

Additional

Paid-in

Capital

                    
     Preferred Stock     Common Stock      

Subscription

Receivable

     Treasury Stock   
     Shares     Amount     Shares     Amount            Shares    Amount    Total  

Shares issued for services

   —         —       50,000       25       4,975       —        —         —        —        5,000  

Series A shares sold in private placement

   53,500       107,000     —         —         —         —        —         —        —        107,000  

Series B shares sold in private placement

   1,000       2,000     —         —         —         —        —         —        —        2,000  

Net loss

   —         —       —         —         —         —        (1,825,313 )     —        —        (1,825,313 )
                                                                         

Balance, December 31, 2003

   102,250       204,500     11,836,000       5,918       117,782       —        (2,383,785 )     —        —        (2,055,585 )

Conversion of Series A to common

   (101,250 )     (202,500 )   525,959       263       202,237       —        —         —        —        —    

Cancellation and refund of Series B

   (1,000 )     (2,000 )   —         —         —         —        —         —        —        (2,000 )

Shares issued for services

   —         —       372,583       186       101,828       —        —         —        —        102,014  

Shares issued for debt

   —         —       357,143       179       249,821       —        —         —        —        250,000  

Net loss

   —         —       —         —         —         —        (2,188,203 )     —        —        (2,188,203 )
                                                                         

Balance, December 31, 2004

   —         —       13,091,685       6,546       671,668       —        (4,571,988 )     —        —        (3,893,774 )

Effects of 30: 1 reverse stock split

   —         —       (12,654,986 )     (6,327 )     6,327       —        —         —        —        —    

Issuance of dividend shares

   —         —       872,779       436       (436 )     —        —         —        —        —    

Conversion of debt to preferred

   4,303,000       4,303,000     —         —         —         —        —         —        —        4,303,000  

Acquisition of African American

                       

Medical Network, Inc.

   —         —       19,415,626       9,708       420,879       —        —         —        —        430,587  

Net loss

   —         —       —         —         —         —        (1,965,302 )     —        —        (1,965,302 )
                                                                         

Balance, December 31, 2005

   4,303,000       4,303,000     20,725,104       10,363       1,098,438       —        (6,537,290 )     —        —        (1,125,489 )

Shares issued for services

   —         —       250,361       125       98,560       —        —         —        —        98,685  

Warrants exercised

   —         —       145,837       73       24,037       —        —         —        —        24,110  

Conversion of debt to preferred

   18,187       18,187     —         —         —         —        —         —        —        18,187  

Net loss

   —         —       —         —         —         —        (3,968,025 )     —        —        (3,968,025 )
                                                                         

Balance, December 31, 2006

   4,321,187       4,321,187     21,121,302       10,561       1,221,035       —        (10,505,315 )     —        —        (4,952,532 )

Shares issued in private placement

   —         —       30,000,000       15,000       285,000       —        —         —        —        300,000  

Warrants exercised

   —         —       5,486,087       2,743       52,119       —        —         —        —        54,862  

Shares issued for services

   —         —       240,000       120       2,280       —        —         —        —        2,400  

Conversion of debt to preferred

   5,424       5,424     —         —         —         —        —         —        —        5,424  

Net loss

   —         —       —         —         —         —        920,725       —        —        920,725  
                                                                         

Balance, September 30, 2007

   4,326,611     $ 4,326,611     56,847,389     $ 28,424     $ 1,560,434     $ —      $ (9,584,590 )   $ —      $ —      $ (3,669,121 )
                                                                         

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2007 AND 2006

FROM INCEPTION (OCTOBER 2, 1989) TO SEPTEMBER 30, 2007

 

                

From

Inception to

September 30,

2007

 
                
     Nine Months Ended September 30,    
     2007     2006    

CASH FLOWS FROM OPERATING ACTIVITIES

      

Net loss

   $ 920,725     $ (2,155,673 )   $ (9,584,590 )

Adjustments to reconcile net loss to net cash flows from operating activities:

      

Depreciation and amortization expense

     60,404       64,112       164,647  

Impairment of goodwill

     —         —         1,271,037  

Cash from acquisition of African American Medical Network, Inc.

     —         —         2,104  

Gain on sale of subsidiary

     —         —         (2,421 )

Gain on extinguishment of debt

     (2,268,892 )     —         (2,270,296 )

Common stock issued for services

     2,400       98,478       207,131  

Preferred stock issued for debt

     5,424       —         32,238  

Bad debt expense

     —         —         115  

Changes in assets and liabilities:

      

Accounts receivable

     22,955       (60,285 )     (9,180 )

Prepaid expenses

     37,307       (70,562 )     3,361  

Other receivables

     —         150       65,671  

Security deposits

     4,100       —         (3,496 )

Accounts payable

     272,535       (203,938 )     373,543  

Accrued expenses and other current liabilities

     172,436       315,027       1,704,087  
                        

Net cash flows used in operating activities

     (770,606 )     (2,012,691 )     (8,046,049 )
                        

CASH FLOWS FROM INVESTING ACTIVITIES

      

Purchase of equipment

     —         (1,143 )     (25,170 )

Disposal of equipment

     6,196       2,255       8,451  
                        

Net cash flows provided by (used in) investing activities

     6,196       1,112       (16,719 )
                        

CASH FLOWS FROM FINANCING ACTIVITIES

      

Common stock issued for cash

     300,000       —         314,185  

Common stock issued for exercise of warrants

     54,861       24,110       78,970  

Preferred stock issued for cash

     —         —         202,500  

Proceeds from notes payable-net

     —         —         685,000  

Proceeds from notes payable from stockholders-net

     408,351       1,949,313       6,782,637  
                        

Net cash flows provided by financing activities

     763,212       1,973,423       8,063,292  
                        

Increase (decrease) in cash

     (1,198 )     (38,156 )     524  

Cash, beginning of period

     1,722       75,248       —    
                        

Cash, end of period

   $ 524     $ 37,092     $ 524  
                        
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:    

Cash paid for interest

   $ 207,941     $ 169,780     $ 445,754  
                        

Acquisition of African American Medical Network, Inc.

   $ —       $ —       $ 1,571,037  
                        

Common Stock issued for debt

   $ 2,400     $ —       $ 252,400  
                        

Preferred Stock issued for debt

   $ 5,424     $ 12,642     $ 4,326,611  
                        

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE A – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations

Medical Media Television, Inc. (“Medical Media” or the “Company”) is a Florida corporation organized on October 2, 1989. Medical Media is a development stage company focused on developing, establishing and marketing educational programming for distribution on a monthly basis to participating subscribers of its wholly owned subsidiary, African American Medical Network, Inc., a Florida corporation (“African American Medical Network”). African American Medical Network’s educational programming is provided to several hundred doctor’s offices serving the African American population and is targeted to the patients of the more than 15,000 doctors who serve the 35 million U.S. African Americans. Each month of programming contains approximately 28 educational segments with 24 commercial advertising and billboard spots available to purchase. African American Medical Network has also produced an instructional DVD entitled Your Better Health. The Company is exploring joint venture opportunities regarding the expansion of the African American Medical Network and the possibility of providing programming via broadband delivery.

Prior to January 1, 2007, and for the period from January 1 2007 through August 12, 2007, Medical Media produced monthly DVD magazines for distribution to the participating subscribers of its PetCARE TV and African American Medical Network. PetCARE TV’s monthly educational DVD programming was designed for the veterinary industry to focus on optimal healthcare for animal companions, was aired in veterinary hospitals and targeted to pet owners nationwide, and was viewed by approximately six million pet owners each month. KidCARE TV was designed to target parent consumers in pediatric waiting rooms nationwide.

Basis of Accounting

Medical Media maintains its financial records and financial statements on the accrual basis of accounting. The accrual basis of accounting provides for a better matching of revenues and expenses.

The accompanying unaudited consolidated financial statements include Medical Media Television, Inc. and African American Medical Network, Inc. PetCARE TV, KidCARE TV, and have been prepared in accordance with generally accepted accounting principles for interim financial information.

Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation have been included. All such adjustments are of a normal recurring nature. Operating results for the three and nine-month periods ended September 30, 2007 are not necessarily indicative of the results that may be expected for the year ending December 31, 2007. For further information, refer to the consolidated financial statements and footnotes thereto included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 2006.

Reclassification

Certain balances for the three and nine-months ended September 30, 2006, and from inception through September 30, 2007, were reclassified to conform to the presentation of the three and nine-month periods ended September 30, 2007.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE A – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Consolidation

Currently, the Company combines its wholly owned subsidiaries African American Medical Network, into its consolidated financials, eliminating all inter-company transactions. Prior to August 13, 2007 the Company also combined PetCARE TV and KidCARE TV, its then wholly owed subsidiaries into its consolidated financials, eliminating all inter-company transactions.

Cash and Cash Equivalents

For purposes of the Consolidated Statements of Cash Flows, Medical Media considers amounts held by financial institutions and short-term investments with an original maturity of 90 days or less to be cash and cash equivalents.

Fiscal Year

Medical Media elected December 31 as its fiscal year.

Revenue Recognition

Currently, the Company generates revenue from subscribers to and advertisers on its African American Medical Network. Prior to January 1, 2007 and for the period from January 1, 2007 through August 12, 2007, the Company generated revenue from three primary sources, namely advertisers on its DVD magazines (the “Advertisers”), subscribers to its network (the “Subscribers”), and the sale of our educational take-home DVDs, Your New Friend, Your Senior Pet, Your Better Health, and Your New Baby . With regard to Advertisers, the Company recognizes revenue over the periods in which the advertisers’ commercials appear on its DVD magazine. With regard to Subscribers, revenue is recognized proportionately over the length of the subscription agreement entered into by the Subscribers. With regard to our take-home DVDs, revenue is recognized in the period the DVDs are shipped. The accounting for these sales for the nine-month period ended September 30, 2007, and for the year-ended December 31, 2006, reflects the treatment of EITF 00-21, Revenue Recognition with Multiple Deliverables .

In 2006 and for the nine months ended September 30, 2007, we marketed a line of stand-alone DVDs that were sold individually and independent of our subscriptions.

Goodwill and Other Intangible Assets

Goodwill and other intangible assets are evaluated for impairment based upon the expected financial benefits to be realized from the particular asset being evaluated. Certain intangible costs such as organizational costs are amortized over a fixed life while goodwill is evaluated for impairment every year. At December 31, 2006, the Company made a determination that due to its inability to sell subscriptions to its African American Medical Network that was anticipated as part of the acquisition, goodwill was fully impaired resulting in a write-off of $1,271,037.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE A – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Goodwill and Other Intangible Assets (continued)

The Company has two intangible assets related to the acquisition of African American Medical Network, namely the customer base and employment relationships which include covenants not to compete with the company. We amortized the customer base over three years beginning on January 1, 2006 and total amortization in 2006 and for the nine months ended September 30, 2007 was $66,667 and $50,000 respectively. We will amortize the remaining balance of $83,333 over the remainder of 2007 and 2008. We amortized the employment relationships over eight years beginning on January 1, 2006 and total amortization in 2006 and for the nine months ended September 30, 2007 was $12,500 and $9,375 respectively. We will amortize the remaining balance of $78,125 over the remainder of 2007 and 2008 through 2013.

Stock Based Compensation

The Company follows the requirements of SFAS 123(R), Share Based Payments with regard to stock based compensation issued to both employees and non-employees. The Company has various employment agreements and consulting arrangements that call for stock to be awarded to the employees and consultants at various times as compensation and periodic bonuses. The expense for this stock based compensation is equal to the fair value of the stock that was determined by using the closing trading price on the day the stock was awarded multiplied by the number of shares awarded.

Income Taxes

Medical Media records its federal and state tax liability in accordance with Financial Accounting Standards Board Statement No. 109 “ Accounting for Income Taxes ”. The deferred taxes payable are recorded for temporary differences between the recognition of income and expenses for tax and financial reporting purposes, using current tax rates. Deferred assets and liabilities represent the future tax consequences of those differences, which will be either taxable or deductible when the assets and liabilities are recovered or settled.

Since its inception, Medical Media has an accumulated loss of $9,584,590 for income tax purposes, which can be used to offset future taxable income through 2026. The potential tax benefit of this loss is as follows:

 

Future tax benefit

   $ 3,594,221  

Valuation allowance

     (3,594,221 )
        

Future tax benefit

   $ —    
        

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE A – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Income Taxes (continued)

As of September 30, 2007, the Company recorded a valuation allowance of $3,594,221 on the deferred tax assets to reduce it to zero. Realization of deferred tax assets is dependent upon sufficient future taxable income during the period that deductible temporary differences and carry forwards are expected to be available to reduce taxable income. Due to uncertainty regarding future income to offset the loss carry forward, management has made an allowance for the entire deferred tax asset.

Advertising Costs

Medical Media expenses the production costs of advertising the first time the advertising takes place.

Use of Estimates

Our financial statements have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make significant estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosure of contingent assets and liabilities. We evaluate our estimates, including those related to contingencies, on an ongoing basis. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

Going Concern

We currently are a development stage company under the provisions of SFAS No. 7, and have negative cash flows from operations and no established source of revenue. The foregoing matters raise substantial doubt about the ability of our Company to continue as a going concern. As such, we are actively seeking external sources to satisfy our short-term and long-term capital requirements. We are seeking to raise this additional capital through a public or private sale of debt or equity securities, debt financing, or short-term loans. We currently do not have any financing commitments (binding or non-binding) and we cannot give any assurance that we will be able to secure the additional cash or working capital we require to continue our operations. The Company is exploring joint venture opportunities regarding the expansion of the African American Medical Network and is negotiating settlements with trade creditors and certain debt holders. Within the next sixty days, if we do not identify a joint venture partner, settle outstanding and delinquent trade payables and notes, and obtain working capital of at least $50,000, we may not be able to continue our operations. We do not anticipate significant revenues from advertising sales or subscription sales. At December 13, 2007, we have an aggregate of approximately $900,000 of debt obligations currently in default. In the event we are unsuccessful in our efforts to secure additional capital, it would have a material adverse effect on the Company’s results of operations and financial condition.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE B – FORECLOSURE ON CERTAIN DEBT

In May 2007, the Company’s principal secured lender, Vicis Capital Master Fund (“Vicis”), indicated that it would continue to provide additional capital to the Company with the caveat that the funds be used to implement the business plan of two of the Company’s then-subsidiaries, PetCARE Television Network, Inc. (“PetCARE TV”) and KidCARE Medical Television Network, Inc. (“KidCARE TV”). Under this arrangement, Vicis loaned the Company an additional $600,000 and $325,000 during the second and third quarters respectively. The Company ultimately accepted $3,076,057 in the aggregate of secured loans from Vicis, the majority of which became due on August 11, 2007. The Company was unable to pay amounts when due to Vicis under the loans and as a result, on August 13, 2007, Vicis accepted two of the Company’s subsidiaries, PetCARE TV and KidCARE TV in partial satisfaction of the debt owed to Vicis. In connection therewith, Medical Media transferred ownership of the common stock of PetCARE TV and KIDCARE TV that was held as collateral by Vicis. Vicis continues to hold a secured interest in the remaining assets of the Company.

At August 11, 2007, the Company owed Vicis approximately $3,076,057 in the aggregate, which amount includes principal and interest owed to Vicis under secured loans made by Vicis to the Company (including the notes described above) (the “Vicis Loans”) and liquidated damages owed by the Company to Vicis under related loan documents (collectively with the Vicis Loans, the “Obligations”). The Company’s performance of the Obligations are (i) secured by a pledge by the Company of all of the capital stock of the Company’s Subsidiaries, pursuant to the terms of a Stock Pledge and Escrow Agreement dated February 1, 2007; (ii) guaranteed by the Subsidiaries pursuant to Guaranty Agreements, each dated February 1, 2007; and (iii) secured by a blanket lien encumbering the assets of the Company and the Subsidiaries pursuant to Security Agreements, each dated February 1, 2007.

Payment of principal and interest under the Vicis Loans is past due. As of the date hereof, the Company has not made any payment of the Obligations, and the Company believes it will not be able to make payment of the Obligations in the future. As result, the Company and its Subsidiaries are in default under the Vicis Loans and related loan documents.

As a result of the default on the Vicis Loans, Vicis informed us that it intended to exercise its remedies under the Florida Uniform Commercial Code (the “UCC”), pursuant to which it may accept collateral in satisfaction of the Obligations secured by such collateral. More particularly, Vicis stated that it intended to accept the following collateral in partial satisfaction of Vicis Loans totaling an aggregate of $1,764,668 of the debt (with payment applied in full satisfaction of the Series B Convertible Debenture dated May 6, 2005 in the principal amount of $250,000 and the 10% Secured Convertible Promissory Note dated August 11, 2006 in the principal amount of $1,302,000): (i) all rights, title and interest of Medical Media in the 1,000 shares of common stock of KidCARE TV, (ii) all rights, title and interest of Medical Media in the 1,000 shares of common stock of PetCARE TV, (iii) all rights, title and interest of Medical Media in the mark “Medical Media Television, Inc., and the goodwill associated with such mark, and (iv) all books and records of PetCARE TV and KidCARE TV held by Medical Media (collectively, the “Collateral”).

Given our unsuccessful attempts to obtain additional financing or agree to alternative arrangements with Vicis and other lenders, on August 13, 2007, we agreed and consented to Vicis’s exercise of its remedies under the UCC and the foreclosure upon the Collateral. As part of the agreement and consent, the Company and its Subsidiaries acknowledged that the Company and its Subsidiaries are in default in payment of principal, interest, and liquidated damages under the Vicis Loans and related loan documents

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE B – FORECLOSURE ON CERTAIN DEBT (Continued)

in the aggregate of $3,076,057, and that the debt is secured by a properly perfected first priority security interest in all of the assets of the Company and its Subsidiaries. Accordingly, the Company and Vicis sent joint instructions to the escrow agent, pursuant to which we instructed the escrow agent to transfer the stock certificates representing all outstanding shares of KidCARE TV and PetCARE TV being held in escrow to Vicis’s designee. The Company also entered into a trademark assignment with Vicis, whereby the Company transferred all rights, title and interest in the mark “Medical Media Television, Inc., and the goodwill associated with such mark.

The Company remains liable for repayment of the remaining Obligations to Vicis, and Vicis continues to hold a secured interest in the remaining assets of the Company.

NOTE C – COMMON AND PREFERRED STOCK

Start of trading on the OTC Bulletin Board

On February 2, 2004, Medical Media’s common stock began trading on the OTC-Bulletin Board under the symbol PTNW. There is a limited public trading market for its common stock and a regular, more active trading market may not develop, and if developed, may not be sustained. Currently, the Company’s Common Stock trades under the symbol “MMTV”.

Common Stock

On March 23, 2007, the Company issued 25,000,000 shares of its Common Stock to Vicis pursuant to the terms of that certain Stock Purchase Agreement (the “Purchase Agreement”). Pursuant to the Purchase Agreement, the Company sold the Common Stock to Vicis at $.01 per share, for a total purchase price of $250,000. The purchase price for the Common Stock was paid in cash. Pursuant to the Purchase Agreement, Vicis agreed to waive all anti-dilution privileges, preemptive rights, and price adjustment rights on all convertible securities held by Vicis, except for certain common stock purchase warrants held by Vicis. The issuance of the Common Stock was exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Section 4(2) of the Act for transactions not involving a public offering and Rule 506 promulgated by the United States Securities and Exchange Commission under the Securities Act of 1933, as amended. The Common Stock was issued to one institutional investor.

On April 18, 2007, the Company issued 5,000,000 shares of its Common Stock to Vicis pursuant to the terms of that certain Stock Purchase Agreement (the “Purchase Agreement”). Pursuant to the Purchase Agreement, the Company sold the Common Stock to Vicis at $.01 per share, for a total purchase price of $50,000. The purchase price for the Common Stock was paid in cash. Pursuant to the Purchase Agreement, Vicis agreed to waive all anti-dilution privileges, preemptive rights, and price adjustment rights on all convertible securities held by Vicis, except for certain common stock purchase warrants held by Vicis. The issuance of the Common Stock was exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Section 4(2) of the Act for transactions not involving a public offering and Rule 506 promulgated by the United States Securities and Exchange Commission under the Securities Act of 1933, as amended. The Common Stock was issued to one institutional investor.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE C – COMMON AND PREFERRED STOCK (Continued)

Common Stock (Continued)

On April 17, 2007, the Company’s majority shareholder (holding a total of 25,181,552 of 46,121,302 (55%) of the Company’s outstanding Common Stock, approved an amendment to the Company’s Articles of Incorporation, which increased the authorized number of common shares of the Company from 100,000,000 to 250,000,000. The amendment became effective on April 19, 2007.

On April 26, 2007, Vicis paid the Company an aggregate of $54,861 and exercised all of its outstanding warrants at $0.01 per share, and the Company issued 5,486,100 shares of its restricted common stock to Vicis.

On May 4, 2007 and May 17, 2007, the Company issued an aggregate of 90,000 and 50,000 shares respectively to the members of PetCARE TV’s Veterinary Advisory Board. Each member received 10,000 shares for their services to be rendered to PetCARE TV during the calendar year 2007. Also on May 4, 2007, the Company issued 100,000 shares of its restricted common stock to Tifanie Joudeh, Esq. for services rendered.

Preferred stock

The Company has 25,000,000 shares of preferred stock authorized which can be designated in series as desired by the Company’s Board of Directors. To date, the Board has approved Series A Zero Coupon Preferred Stock with 1,682,044 shares designated and issued and outstanding, Series B Zero Coupon Preferred Stock with 2,612,329 shares designated and issued and outstanding, and Series C Zero Coupon Preferred Stock with 400,000 shares designated and 32,238 shares issued and outstanding. All designated shares of each of these Series were included in a registration statement on Form SB-2 filed with the SEC that was declared effective on March 1, 2006.

To date the Company issued 23,612 shares of its Series C Zero Coupon Preferred Stock in lieu of interest totaling $23,612.

Stock Options

2002 Incentive Stock Option Plan

We have a 2002 equity incentive plan available to key employees and consultants of the Company. We granted options for all 66,667 shares of Common Stock available under the plan. As the Company issued grants for the maximum number of shares allowed under this plan, the 2002 Equity Incentive Plan was closed.

2006 Equity Incentive Plan

We have a 2006 Equity Incentive Plan that allows the Company to issue options for up to 2,000,000 shares to eligible key employees and consultants. Under the plan, the exercise price of each incentive option is equal to the greater of the fair market value of our Common Stock on the date of the grant or the aggregate par value of the stock on the date of grant. In the case of any 10% stockholder, the incentive option price will not be less than 110% of the fair market value on the date of grant. Options are fully vested upon

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE C – COMMON AND PREFERRED STOCK (Continued)

2006 Equity Incentive Plan (continued)

issuance and expire ten years from the date of grant, except for those granted to a 10% stockholder, which expire five years from the date of grant. The Compensation Committee of the Board of Directors shall determine the price at which shares of stock may be purchased under a nonqualified option. To date, we have granted 654,636 options under this plan with an exercise price of $0.17 per share. There is a small and very limited market for the Company’s Common Stock and no market for our Non-Qualified Stock Options, therefore there are no readily available market quotations. Factors in the determination that there would be expected cash return for the Non-Qualified Stock Options included the Company’s historic lack of revenues, the Company’s large debt to equity ratio, and lack of any trading volume in the Common Stock. Accordingly, no compensation expense was booked for these options.

NOTE D – RELATED PARTY TRANSACTIONS

On April 27, 2007, the Company received written notice from Mr. Port that the February Port Note in the principal amount of $100,000 had matured, was past due, and was immediately due and payable. He also indicated to the Company that he did not wish to convert the February Port Note to shares of the Company’s common stock. As of September 30, 2007, pursuant to the provisions of the February Port Note, the Company paid $21,617 of interest through the issuance of 21,616 shares of Series C Zero Coupon Preferred Stock. As of December 13, 2007, the balance due under the February Port Note is $110,027. The Company is unable to pay the February Port Note at this time.

On April 27, 2007, Mr. Port notified the Company that he did not intend to further extend the April Port Note in the principal amount of $125,000. Pursuant to the notice provisions of the April Port Note, the Maturity Date became May 30, 2007. As of December 13, 2007, the balance due under the April Port Note is $161,871. The Company is unable to pay the April Port Note at this time.

As of September 30, 2007 and through December 15, 2007, the Company owed an aggregate of (i) $70,074 in past-due interest on its $412,000 Series AA Convertible Debenture to Vicis dated November 16, 2004, (ii) $1,775 in past-due interest on its $50,000 Secured Promissory Note to Vicis dated June 1, 2006, and (iii) $1,060 in past-due interest on its $50,000 Secured Promissory Note to Vicis dated June 30, 2006. The Company is unable to pay these interest amounts at this time.

As of September 30, 2007, pursuant to the provisions of the Convertible Promissory Notes to William H. Quiros in November 2005 and March 2006, the amount of interest due under the November Quiros Note that was credited to the March Quiros Note through September 30, 2007 was $322,630.

Through September 30, 2007, pursuant to the provisions of the $450,000 Convertible Promissory Note to William H. Quiros, Mr. Quiros had loaned the Company $372,003 under the March Quiros Note including interest of $322,630 from the November Quiros Note and interest of $49,373 from the March Quiros Note. Accordingly, the Company issued Mr. Quiros 475,985 in Common Stock Purchase Warrants through September 30, 2007.

 

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MEDICAL MEDIA TELEVISION, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SEPTEMBER 30, 2007 AND 2006

(UNAUDITED)

NOTE D – RELATED PARTY TRANSACTIONS (Continued)

As of September 30, 2007, pursuant to the provisions of the $10,000 Convertible Promissory Note to Elaine G. Edinburg, the Company paid $1,995 of interest through the issuance of 1,995 shares of Series C Zero Coupon Preferred Stock. The Edinburg Note was due on March 31, 2007. As of December 13, 2007, the balance due under the Edinburg Note is $11,003. The Company is unable to pay the Edinburg Note as this time.

NOTE E – CONVERTIBLE PROMISSORY NOTES

On February 1, 2007, the Company executed a Note Purchase Agreement pursuant to which it issued a 10% Secured Convertible Promissory Note in the principal amount of $250,000 (the “Note”) to Vicis Capital Master Fund (“Vicis”) pursuant to the exemption from registration found in Section 4(2) of the Securities Act of 1933. At any time while the Note remains outstanding, Vicis may convert the outstanding principal balance and any accrued but unpaid interest on the Note into shares of the Company’s Common Stock at a conversion price of $.166 per share (the “Conversion Shares”). The principal balance of the Note is due in one lump sum payment on August 10, 2007 (the “Maturity Date”), unless earlier converted. Interest on such principal (or any balance thereof outstanding from time to time) accrues at an annual rate of interest of ten percent (10%) and is payable on the Maturity Date. As security for the Company’s obligations under the Purchase Agreement and the Note, the Company pledged all of the capital stock of the Company’s subsidiaries, PetCARE TV, African American Medical Network, and KidCARE TV (collectively the “Subsidiaries”), pursuant to the terms of a Stock Pledge and Escrow Agreement dated August 11, 2006. Repayment of the Note is guaranteed by the Subsidiaries and is also secured by a blanket lien encumbering the assets of the Company and the Subsidiaries.

 

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Item 2. Management’s Discussion and Analysis or Plan of Operation.

The following discussion and analysis provides information which management of Medical Media Television, Inc. (“Medical Media” or the “Company”) believes to be relevant to an assessment and understanding of the Company’s results of operations and financial condition. This discussion should be read together with the Company’s financial statements and the notes to the financial statements, which are included in this report. This information should also be read in conjunction with the information contained in our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2006, including the audited financial statements and notes included therein. Because of the nature of the Company as a development stage company, the reported results will not necessarily reflect future results of operations or financial condition.

Cautionary Statement Regarding Forward-Looking Statements

This Quarterly Report on Form 10-QSB contains “forward-looking statements”, as that term is defined in the Private Securities Litigation Reform Act of 1995. These statements relate to future events or our future financial performance. Some discussions in this report may contain forward-looking statements that involve risk and uncertainty. A number of important factors could cause our actual results to differ materially from those expressed in any forward-looking statements made by us in this report. Forward-looking statements are often identified by words like “believe,” “expect,” “estimate,” “anticipate,” “intend,” “project” and similar words or expressions which, by their nature, refer to future events.

In some cases, you can also identify forward-looking statements by terminology such as “may,” “will,” “should,” “plans,” “predicts,” “potential,” or “continue,” or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, or achievements. You should not place undue certainty on these forward-looking statements, which apply only as of the date of this report. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or our predictions. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.

Overview

Medical Media Television, Inc. (“Medical Media” or the “Company”) is a Florida corporation organized on October 2, 1989. Medical Media is a development stage company focused on developing, establishing and marketing educational programming for distribution on a monthly basis to participating subscribers of its wholly owned subsidiary, African American Medical Network, Inc. African American Medical Network’s educational programming is provided to several hundred doctor’s offices serving the African American population and is targeted to the patients of the more than 15,000 doctors who serve the 35 million U.S. African Americans. Each month of programming contains approximately 28 educational segments with 24 commercial advertising and billboard spots available to purchase. African American Medical Network has also produced an instructional DVD entitled Your Better Health. The Company is exploring joint venture opportunities regarding the expansion of the African American Medical Network and the possibility of providing programming via broadband delivery.

 

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In May 2007, the Company’s principal secured lender, Vicis Capital Master Fund (“Vicis”), indicated that it would continue to provide additional capital to the Company with the caveat that the funds be used to implement the business plan of KidCARE TV and continue the operations of PetCARE TV. Under this arrangement, Vicis loaned the Company an additional $600,000 and $325,000 during the second and third quarters respectively. The Company ultimately accepted $3,076,057 in the aggregate of secured loans from Vicis, the majority of which became due on August 11, 2007. The Company was unable to pay amounts when due to Vicis under the loans and as a result, on August 13, 2007, Vicis accepted two of the Company’s subsidiaries, PetCARE Television Network, Inc. (“PetCARE TV”) and KidCARE Medical Television Network, Inc. (“KidCARE TV”) in partial satisfaction of the debt owed to Vicis. In connection therewith, Medical Media transferred ownership of the common stock of PetCARE TV and KIDCARE TV that was held as collateral by Vicis. Vicis continues to hold a secured interest in the remaining assets of the Company.

Prior to January 1, 2007 and for the period from January 1 2007 through August 12, 2007, Medical Media produced monthly DVD magazines for distribution to the participating subscribers of its PetCARE TV and African American Medical Network. PetCARE TV’s monthly educational DVD programming was designed for the veterinary industry to focus on optimal healthcare for animal companions, was aired in veterinary hospitals and targeted to pet owners nationwide, and was viewed by approximately six million pet owners each month. KidCARE TV was designed to target parent consumers in pediatric waiting rooms nationwide.

More information on the Company and African American Medical Network can be found on their websites at www.medicalmediatelevision.com and www.africanamericanmedicalnetwork.com. These websites serve primarily as an informational tool for prospective subscribers and advertisers, who can log on to find out more about our business and the goods and services available. Prospective subscribers are allowed to view samples of current programming, review frequently asked questions, review the subscription process, and print out a subscription agreement.

We have expended approximately $8,000,000 through September 30, 2007 in developing our business plan. For the period from the implementation of our current business plan (June 2002) through September 30, 2007, we have generated revenue of $465,646 from advertising and $124,027 from sales of our educational DVDs, Your New Friend and Your Senior Pet, distributed by our PetCARE TV subsidiary. During the same period, we also generated revenue from subscription sales to veterinarian offices of $111,408.

Development Stage Company; Going Concern Issue

We are a development stage company under the provisions of SFAS No. 7, and have negative cash flows from operations and no current established source of revenue. We do not anticipate significant revenues from either advertising sales or subscription sales in the near future. The foregoing matters have raised substantial doubt about the ability of our Company to continue as a going concern. Management believes that there will not be sufficient cash to continue the business for the next twelve months. See Liquidity and Capital Resources below.

 

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Critical Accounting Policies and Estimates

Our financial statements have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make significant estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosure of contingent assets and liabilities. We evaluate our estimates, including those related to contingencies, on an ongoing basis. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

Goodwill

Goodwill and other intangible assets are evaluated for impairment based upon the expected financial benefits to be realized from the particular asset being evaluated. Certain intangible costs such as organizational costs are amortized over a fixed life while goodwill is evaluated for impairment every year. The particular assumptions used to test goodwill at December 31, 2005 included the expected synergies to be realized through the merger in November 2005, as well as the expected financial benefit to be realized from the goodwill. Negotiations with several significant customers were going on during the preparation of our Form 10-KSB for 2005 that indicated the goodwill was properly valued at the full amount that had been recorded during the merger.

At December 31, 2006, the Company made a determination that due to its inability to sell subscriptions and attract advertisers to its African American Medical Network that were anticipated as part of the acquisition, goodwill was fully impaired resulting in a write-off of $1,271,037.

Revenue Recognition

Currently, the Company generates revenue from subscribers to and advertisers on its African American Medical Network. Prior to January 1, 2007 and for the period from January 1, 2007 through August 12, 2007, the Company generated revenue from three primary sources, namely advertisers on its DVD magazines (the “Advertisers”), subscribers to its network (the “Subscribers”), and the sale of our educational take-home DVDs, Your New Friend, Your Senior Pet, Your Better Health, and Your New Baby. With regard to Advertisers, the Company recognizes revenue over the periods in which the advertisers’ commercials appear on its DVD magazine. With regard to Subscribers, revenue is recognized proportionately over the length of the subscription agreement entered into by the Subscribers. With regard to our take-home DVDs, revenue is recognized in the period the DVDs are shipped.

In 2006 and for the nine months ended September 30, 2007, we marketed a line of stand-alone DVDs that were sold individually and independent of our subscriptions.

Recent Events

At August 11, 2007, the Company owed Vicis approximately $3,076,057 in the aggregate, which amount includes principal and interest owed to Vicis under secured loans made by Vicis to the Company (including the notes described above) (the “Vicis Loans”) and liquidated damages owed by the Company to Vicis under related loan documents (collectively with the Vicis Loans, the “Obligations”). The Company’s performance of the Obligations are (i) secured by a pledge by the Company of all of the capital stock of the Company’s Subsidiaries, pursuant to the terms of a Stock Pledge and Escrow Agreement dated February 1, 2007; (ii) guaranteed by the Subsidiaries pursuant to Guaranty Agreements, each dated February 1, 2007; and (iii) secured by a blanket lien encumbering the assets of the Company and the Subsidiaries pursuant to Security Agreements, each dated February 1, 2007.

 

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Payment of principal and interest under the Vicis Loans became past due, and as a result of the default, Vicis informed us that it intended to exercise its remedies under the Florida Uniform Commercial Code (the “UCC”), pursuant to which it may accept collateral in satisfaction of the Obligations secured by such collateral. More particularly, Vicis stated that it intended to accept the following collateral in partial satisfaction of Vicis Loans totaling an aggregate of $1,764,668 of the debt (with payment applied in full satisfaction of the Series B Convertible Debenture dated May 6, 2005 in the principal amount of $250,000 and the 10% Secured Convertible Promissory Note dated August 11, 2006 in the principal amount of $1,302,000): (i) all rights, title and interest of Medical Media in the 1,000 shares of common stock of KidCARE TV, (ii) all rights, title and interest of Medical Media in the 1,000 shares of common stock of PetCARE TV, (iii) all rights, title and interest of Medical Media in the mark “Medical Media Television, Inc., and the goodwill associated with such mark, and (iv) all books and records of PetCARE TV and KidCARE TV held by Medical Media (collectively, the “Collateral”).

Given our unsuccessful attempts to obtain additional financing or agree to alternative arrangements with Vicis and other lenders, on August 13, 2007, we agreed and consented to Vicis’ exercise of its remedies under the UCC and the foreclosure upon the Collateral. As part of the agreement and consent, the Company and its Subsidiaries acknowledged that the Company and its Subsidiaries are in default in payment of principal, interest, and liquidated damages under the Vicis Loans and related loan documents in the aggregate of $3,076,057, and that the debt is secured by a properly perfected first priority security interest in all of the assets of the Company and its Subsidiaries. Accordingly, the Company and Vicis sent joint instructions to the escrow agent, pursuant to which we instructed the escrow agent to transfer the stock certificates representing all outstanding shares of KidCARE TV and PetCARE TV being held in escrow to Vicis’ designee. The Company also entered into a trademark assignment with Vicis, whereby the Company transferred all rights, title and interest in the mark “Medical Media Television, Inc., and the goodwill associated with such mark.

The Company remains liable for repayment of the remaining Obligations to Vicis, and Vicis continues to hold a secured interest in the remaining assets of the Company.

Results of Operations

The following discussion and analysis sets forth the major factors that affect the Company’s results of operations and financial condition reflected in the unaudited financial statements for the three and nine-month period ended September 30, 2007. This discussion and analysis should be read in conjunction with the information contained in our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2006, including the audited financial statements and footnotes included therein.

Results of Operations – Inception (October 2, 1989) to September 30, 2007

From inception to September 30, 2007, we had losses totaling $9,584,590. For this period, our general and administrative costs totaled $5,119,885 or 61% of total operating expenses and our sales and marketing costs totaled $3,005,198 or 36% of total operating expenses. The remainder of operating expense is represented by depreciation and amortization that totaled $302,784 or 3% of total operating expenses.

 

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Results of Operations – Comparison of Nine Months Ending September 30, 2007 and 2006

For the nine-month period ending September 30, 2007, we had income totaling $920,725 compared to losses of $2,155,673 for the same period in 2006. This is a favorable change of $3,076,398. This favorable change is primarily a result of the foreclosure dated August 11, 2007 (as described in detail in Recent Events above). During the nine-month period ending September 30, 2007, our general and administration costs totaled $680,070 compared to $929,547 for the same period in 2006. This reduction of $249,477 is a result of reduction in costs related to raising money in 2006 as well as the affects of the August 11, 2007 foreclosure. Our sales and marketing costs totaled $180,813 for the nine months ending September 30, 2007 compared to $854,224 for the same period in 2006. This is a reduction of $673,411 resulting primarily from a reduction in employee related costs and consulting expense as well as the affects of the August 11, 2007 foreclosure. Depreciation and amortization costs totaled $61,083 for the nine months ended September 30, 2007 which includes amortization of certain intangible assets acquired in the acquisition of African American Medical Network.

Results of Operations – Comparison of Three Months Ending September 30, 2007 and 2006

For the three-month period ending September 30, 2007, we had income totaling $1,996,605 compared to losses of $677,513 for the same period in 2006. This is an increase of $2,674,118. This favorable change is primarily a result of the foreclosure dated August 11, 2007 (as described in detail in Recent Events above). During the three-month period ending September 30, 2007, our general and administration costs totaled $104,770 compared to $319,171 for the same period in 2006, which is a decrease of $214,401 primarily the result of decreases in personnel costs and audit and consulting expense as well as the affects of the August 11, 2007 foreclosure. Our sales and marketing costs totaled $43,692 for the three months ending September 30, 2007 compared to $235,490 for the same period in 2006. This is a reduction of $191,798 primarily from a reduction in employee related costs and consulting expense as well as the affects of the August 11, 2007 foreclosure. Depreciation and amortization costs totaled $19,915 for the three months ended September 30, 2007 which includes amortization of certain intangible assets acquired in the acquisition of African American Medical Network.

Liquidity and Capital Resources

We have approximately $1,200 of cash on hand as of December 13, 2007. We do not believe that our cash on hand and anticipated revenues will be sufficient to fund our operations through December 2007. The Company is exploring joint venture opportunities regarding the expansion of the African American Medical Network and is negotiating settlements with trade creditors and certain debt holders. Within the next thirty days, if we do not identify a joint venture partner, settle outstanding and delinquent trade payables and notes, and obtain working capital of at least $50,000, we may not be able to continue our operations. We do not anticipate significant revenues from advertising sales or subscription sales. At December 13, 2007, we have an aggregate of approximately $900,000 of debt obligations currently in default. In the event we are unsuccessful in our efforts to secure additional capital, it would have a material adverse effect on the Company’s results of operations and financial condition.

The foregoing matters raise substantial doubt about the ability of our Company to continue as a going concern. Given the Company’s uncertain future financial condition, the Company entered into agreements with Vicis, its senior secured lender, to transfer certain of its assets in partial satisfaction of debt, which is described above. Additionally, the Company is engaged in negotiations with its unsecured convertible debt holders regarding settlement of these debts through the conversion of these debt instruments into shares of the Company’s common stock or a discounted payout.

 

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From inception through September 30, 2007, we incurred interest expense of $1,825,776. This amount includes accrued interest totaling $478,410. It also includes (i) a $250,000 non-cash payment of interest related to the Vicis February Note (in May 2004, we issued 11,905 shares of our Common Stock at $21.00 per share and 23,810 Common Stock Purchase Warrants in lieu of $250,000 in interest due), (ii) a $307,044 payment of interest related to the Edge Notes (which was paid through the issuance of 307,044 shares of Series A Zero Coupon Preferred Stock), (iii) a $312,329 payment of interest related to the Vicis Debentures and Maltzer Note (which was paid through the issuance of 312,239 shares of Series B Zero Coupon Preferred Stock), and (iv) $32,238 in payment of interest related to certain notes which were paid through the issuance of 32,238 shares of Series C Zero Coupon Preferred Stock), and (v) an additional $445,754 in interest paid.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Item 3. Controls and Procedures.

Disclosure Controls and Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over our financial reporting. Management did not use a framework to conduct the required evaluation of the effectiveness of our internal control over financial reporting since, in the view of management, comparison with a framework was unwarranted because the size of the Company’s current operations are such that management is aware of all current transactions. An evaluation was conducted under the supervision and with the participation of the Company’s management, including the President (Principal Executive Officer) and Treasurer (Principal Accounting and Financial Officer), of the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the quarterly period ending September 30, 2007 covered by this Quarterly Report on Form 10-QSB. Based upon such evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of such period, the Company’s disclosure controls and procedures were not effective as required under Rules 13a-15(e) and 15d-15(e) under the Exchange Act. This conclusion does not relate to reporting periods after September 30, 2007.

Inherent Limitations of the Effectiveness of Internal Control

A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the internal control system are met. Because of the inherent limitations of any internal control system, no evaluation of controls can provide absolute assurance that all control issues, if any, within a company have been detected.

Changes in Internal Control over Financial Reporting

The Company’s management, including the President (Principal Executive Officer) and Treasurer (Principal Accounting and Financial Officer), confirm that there was no change in the Company’s internal control over financial reporting during the quarter ended September 30, 2007 that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

 

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PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

None.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

Unregistered Sales of Equity Securities

The Company did not sale any unregistered equity securities during the fiscal quarter ended September 30, 2007.

Issuer Purchases of Equity Securities

The Company did not repurchase any equity securities during the fiscal quarter ended September 30, 2007.

Item 3. Defaults upon Senior Securities.

On November 16, 2005, the Company issued a Promissory Note for $200,000 to Carmen Bernstein (the “Bernstein Promissory Note”). The Bernstein Promissory Note accrues interest at an annual rate of ten percent (10%). The entire principal balance plus any accrued but unpaid interest was due on December 14, 2005. As of the date of this filing, the amounts due thereunder have not been repaid, although it has been extended indefinitely by mutual verbal agreement. As of December 13, 2007, the balance due is $145,000. The Company is unable to pay this Note at this time.

On November 16, 2005, the Company issued a Promissory Note for $100,000 to Laurence Wallace (the “Wallace Promissory Note”) at an annual interest rate of eight percent (8%). On October 12, 2006, the Company and Mr. Wallace entered into a letter of extension whereby the maturity date on the Wallace Promissory Note was extended to April 15, 2007 (the “Extension”). Terms of the Extension include a payment of $5,000 on each of October 1, October 15, November 15, and December 15, 2006, and January 15, February 15, and March 15, 2007, and a final payment on April 15, 2007 of $65,000 plus any accrued and unpaid interest. Terms of the Extension canceled all conversion rights previously granted under the Wallace Promissory Note and issued Wallace three-year Common Stock Purchase Warrants to purchase 100,000 shares of the Company’s Common Stock with a fixed exercise price of $0.17 per share. As of December 13, 2007, the balance due is $119,638 and the payments required to be made pursuant to the Extension have not been made. The Company is unable to pay this Note at this time.

On February 15, 2006, the Company issued a Convertible Promissory Note to Steven J. Port for $100,000 (the “February Port Note”). The February Port Note accrues interest at an annual rate of twenty percent (20%). The entire principal balance plus any accrued but unpaid interest was due on February 14, 2007. With the consent of both the Company and Port, the February Port Note could be extended for an additional 12 months with the terms of the interest payments remaining the same. The Port Note is not convertible until the Maturity Date. On the Maturity Date, Port has the option to convert the February Port Note into shares of the Company’s Common Stock at a price equal to forty cents ($0.40), or an amount equal to a twenty percent (20%) discount to the then-current market price based on the average closing price for the twenty (20) days immediately preceding the conversion, with the exception that the Conversion Price shall not be lower than $0.166. On April 27, 2007, Mr. Port notified the Company that the February Port Note had matured and had not been paid, resulting in the Company being in default under the terms of the February Port Note. Mr. Port indicated that he did not wish to extend the February

 

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Port Note, did not wish to convert the February Port Note into shares, and demanded immediate payment. As of December 13, 2007, the balance due is $110,027. The Company is unable to pay the February Port Note at this time.

On March 31, 2006, the Company issued a Convertible Promissory Note to Elaine G. Edinburg for $10,000 (the “Edinburg Note”). The Edinburg Note accrues interest at an annual rate of twenty percent (20%). The entire principal balance plus any accrued but unpaid interest was due on March 30, 2007. On the Maturity Date, Edinburg has the option to convert the Edinburg Note into shares of the Company’s Common Stock at a conversion price equal to forty cents ($0.40) or an amount equal to a twenty percent (20%) discount to the then-current market price based on the average closing price for the twenty (20) days immediately preceding the conversion, with the exception that the Conversion Price shall not be lower than $0.166. With the consent of both the Company and Edinburg, the Edinburg Note may be extended for an additional twelve (12) months with the terms of the interest payments remaining the same. The Company has been notified that Ms. Edinburg does not wish to extend the Edinburg Note. As of December 13, the balance due is $11,003. The Company is unable to pay the Edinburg Note at this time.

On April 1, 2006, the Company issued a Convertible Promissory Note to Steven J. Port for $125,000 (the “April Port Note”). The April Port Note accrues interest at the rate of twenty percent (20%) per annum with interest payable on the maturity date of the Note. The original maturity date of the April Port Note was April 30, 2006 and included provisions that the April Port Note would automatically extend to the end of each succeeding month until such time as Port provided a 15-day written notice to the Company that the April Port Note may no longer be automatically extended. The terms of interest will remain the same throughout the automatic extension periods. On the Maturity Date, Port had the option to convert the April Port Note into shares of the Company’s Common Stock at a price equal to an amount equal to forty cents ($0.40), or an amount equal to a twenty percent (20%) discount to the then-current market price based on the average closing price for the twenty (20) days immediately preceding the conversion, with the exception that the Conversion Price shall not be lower than $0.166. On April 27, 2007, Mr. Port notified the Company that he did not intend to further extend the April Port Note. Pursuant to the notice provisions of the April Port Note, the Maturity Date is May 30, 2007. As of December 13, 2007, the balance due is $161,871. The Company is unable to pay the April Port Note at this time.

On February 1, 2007, the Company issued a 10% Secured Convertible Promissory Note in the principal amount of $250,000 to Vicis. The note accrues interest at the rate of ten percent (10%) and is payable on the Maturity Date. The entire principal balance plus any accrued but unpaid interest was due on August 11, 2007. At any time while the note remains outstanding, Vicis may convert the outstanding principal balance and any accrued but unpaid interest on the Note into shares of the Company’s Common Stock at a conversion price of $.166 per share (the “Conversion Shares”). As security for the Company’s obligations under the note purchase agreement and the note, the Company pledged all of the capital stock of the Company’s subsidiaries, pursuant to the terms of a Stock Pledge and Escrow Agreement, dated February 1, 2007. Repayment of the note is guaranteed by the Subsidiaries and is also secured by a blanket lien encumbering the assets of the Company and the Subsidiaries. As of December 13, 2007, the balance due is $265,856. The Company is unable to pay the Note at this time.

Item 4. Submission of Matters to a Vote of Security Holders.

None

 

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Item 5. Other Information.

Appointment of Going Forward Committee

On August 13, 2007, the Company’s Board of Directors approved a Going Forward Committee (the “Committee”) comprised of J. Holt Smith and Michael Marcovsky. The Committee was charged to negotiate payables, construct a plan with creditors, and explore opportunities for a possible merger. The Company’s Board of Directors authorized the Committee to negotiate in good faith on behalf of the Company and to report its finding to the Board for ratification. The Company approved an aggregate payment to the Committee of $200,000, to the extent that those funds were available after the payment of creditors.

Change in Board of Directors

The Company’s Board of Directors accepted the resignations of Philip M. Cohen (Chairman), Jeffrey I. Werber, and Charles V. Richardson effective as of August 13, 2007. As stated therein, the resignations were not the result of a disagreement with the Company on any matter relating to the Company’s operations, policies, or practices. The Board of Directors elected J. Holt Smith to serve as Chairman of the Board but has not yet appointed new directors to fill the vacancies created by these resignations.

Change in Officers

The Company’s Board of Directors accepted the resignation of Philip M. Cohen as the President and Chief Executive Officer of the Company as of August 13, 2007. As stated therein, the resignation was not the result of a disagreement with the Company on any matter relating to the Company’s operations, policies, or practices. The Company’s Board of Directors appointed J. Holt Smith to serve as Interim Chief Executive Officer.

(Remainder of page left intentionally blank.)

 

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Item 6. Exhibits.

 

Exh. No.   

Date of Document

  

Description of Document

3.0    January 2, 1997    Amended and Restated Articles of Incorporation of Transition Lifestyle Consultants, Inc. (1)
3.1    June 12, 2002    Articles of Amendment to the Articles of Incorporation (name change to PetCARE Television Network, Inc.) (1)
3.2    August 2, 2002    Articles of Amendment to the Articles of Incorporation (Series A Convertible Preferred Stock). (1)
3.3    November 12, 2003    Articles of Amendment to the Articles of Incorporation (Series B Convertible Preferred Stock). (2)
3.4    March 30, 2004    Articles of Amendment to the Articles of Incorporation (amend Series A Convertible Preferred Stock). (2)
3.5    June 10, 2004    Articles of Amendment to the Articles of Incorporation (amend Series B Convertible Preferred Stock). (3)
3.6    March 25, 2005    Articles of Amendment to the Articles of Incorporation (increase in authorized stock). (4)
3.7    April 21, 2005    Articles of Amendment to the Articles of Incorporation (name change to Medical Media Television, Inc.). (4)
3.8    July 14, 2005    Articles of Amendment to the Articles of Incorporation (Series A Zero Coupon Preferred; Series B Zero Coupon Preferred). (5)
3.9    November 16, 2005    Articles of Merger. (6)
3.10    December 22, 2005    Articles of Amendment to the Articles of Incorporation (Series C Zero Coupon Preferred Stock). (7)
3.11    April 29, 2007    Articles of Amendment to the Articles of Incorporation (increase in authorized common shares) (8)
3.11    N/A    Bylaws of PetCARE Television Network, Inc. (1)
10.3    August 13, 2007    Agreement, Acknowledgment and Consent between Medical Media Television, Inc., PetCARE Television Network, Inc., African American Medical Network, Inc., KidCARE Medical Television Network, Inc. and Vicis Capital Master Fund for the transfer of collateral in satisfaction of notes.(9)
10.4    August 13, 2007    Trademark Assignment and Agreement between Medical Media Television, Inc. and Vicis Capital Master Fund.(9)
10.5    August 13, 2007    Resignation of Jeffrey I. Werber.(9)
10.6    August 13, 2007    Resignation of Charles V. Richardson.(9)
10.7    August 13, 2007    Resignation of Philip M, Cohen.(9)
31.1    December 13, 2007    Certification of Chief Executive Officer of Periodic Report pursuant to Rule 13a-14a and Rule 14d-14(a). (*)
31.2    December 13, 2007    Certification of Principal Financial Officer of Periodic Report pursuant to Rule 13a-14a and Rule 15d-14(a). (*)
32.1    December 13, 2007    Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350. (*)
32.2    December 13, 2007    Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350. (*)

(1) Previously filed with Registration Statement on Form SB-2 filed on November 5, 2003.
(2) Previously filed with Form 10-KSB for year ended December 31, 2003 filed on March 26, 2004.
(3) Previously filed with Form 10-QSB for period ended June 30, 2004 filed on August 18, 2004.
(4) Previously filed with Form 10-QSB for period ended March 31, 2005 filed on May 16, 2005.
(5) Previously filed with Form 10-QSB for period ended June 30, 2005 filed on September 9, 2005.
(6) Previously filed with Form 10-QSB for period ended September 30, 2005 filed on November 21, 2005.
(7) Previously filed with Form SB-2 filed on February 10, 2006.
(8) Previously filed with Form 10-QSB for period ended March 31, 2007 filed on My 15, 2007.
(9) Previously filed with Form 10-QSB for period ended June 30, 2007 filed on August 14, 2007.
(*) Filed herewith.

 

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SIGNATURES

In accordance with the requirements of the Exchange Act, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Dated: December 13, 2007   MEDICAL MEDIA TELEVISION, INC.
  By:  

/s/ J. Holt Smith

    J. Holt Smith, Interim Chief Executive Officer
  By:  

/s/ Michael Marcovsky

    Michael Marcovsky, Interim Chief Financial Officer

 

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